The website features an immersive, editorial design heavily reliant on large-scale photography and full-screen background media. The layout is structured by a visible, thin vertical grid system that spans the height of the page. Typography pairs a refined serif for elegant headings with an industrial sans-serif for dramatic, oversized display text, supported by a clean sans-serif for readable body copy. The color palette is mostly constrained to white, light beige, and deep navy to let the icy landscape imagery stand out, with striking accents of vibrant orange and cyan for interactive elements and data visualization.
- Spacing
- Generous, airy spacing organized by a strict, multi-column vertical grid system that spans the entire viewport height.
- Shape
- Predominantly sharp corners (0px radius) on text blocks, buttons, and image containers, aligning with the geometric grid. 0px or none, emphasizing an architectural and unyielding aesthetic.
- Borders
- Extensive use of thin, low-contrast 1px solid borders (e.g., rgba(0,0,0,0.1) or rgba(255,255,255,0.2)) to form the structural layout grid.
- Buttons
- Rectangular with sharp corners; includes high-contrast solid fills (orange) and transparent ghost styles with delicate borders.
- Width
- Full-bleed backgrounds with content constrained within the structural column grid.
- Density
- Low density with high negative space, creating an elevated, editorial reading experience.
