Inside the Pools website design
Pools is a finance website built with custom code and Astro. Its pages are built from navbar, hero, logo cloud, features, stats, testimonials, FAQ, CTA, and footer sections, shown here in full-page captures and a scroll recording. Typography: Season Serif (display text and headings) and STK Bureau Sans (body text). Colours: background #F6F5F1, text #121417, accent #2F8F5F, surface #0C0E11.
Pools is the AI-native operating system for VC and PE firms: deal flow, diligence, co-invest and SPVs, and LP reporting in one secure workspace. Its visual style is editorial, minimal, and corporate, with navigation bar, hero with background imagery, and logo strip among its components.
Why we picked it
A blurred dusk-toned banner behind a large serif headline gives a serious finance feel, while rows of recognisable investor logos just below build instant trust. Numbered feature lists and a layered white product render keep the dense governance and workflow details easy to scan without feeling cluttered.
What to look for
- Navbar: a short menu: only the destinations visitors actually look for
- Hero: a specific headline instead of a generic slogan
- Logo Cloud: a short label that says what the logos are: customers, partners, or integrations
- Features: benefits framed around what the user gets, not internal capability names
Questions designers ask
What fonts does Pools use?
Pools uses Season Serif for display text and headings, and STK Bureau Sans for body text, measured from the captured page's CSS.
What is the Pools website built with?
The Pools website is built with custom code and Astro, detected when the page was captured.
What colours does the Pools website use?
Measured from the captured page's CSS, the Pools website uses #F6F5F1 for the background, #121417 for text, #2F8F5F as an accent, and #0C0E11 for surfaces.
What sections does the Pools website have?
The Pools website includes navbar, hero, logo cloud, features, stats, testimonials, FAQ, CTA, and footer sections. Each one opens on its own page, so you can compare it with the same section on other websites.
