# Pools — Design Reference

Schema: Design Details DESIGN.md v3.2
Source: https://pools.capital/
Captured: 2026-11-13
CSS measured: 2026-11-13T09:57:05.996Z at 1440×1000 — https://pools.capital/
Values come from computed CSS; role labels are AI judgments. Live CSS may differ from an older screenshot.
Status: AI analysed; curator review pending
Rubric: 3.2
Observer: google/gemini-3.1-pro-preview
Judge: claude-sonnet-5

## Design direction

A highly refined, editorial-leaning corporate site for an institutional investment platform. It combines elegant serif typography with clean sans-serif body copy, utilizing a muted, sophisticated color palette with occasional vibrant, blurred photographic backgrounds. The layout is structured yet spacious, featuring sharp-cornered cards, pill-shaped buttons, and detailed product UI snippets.

## Classification

- Industry: finance
- Site type: Portfolio
- Business model: Software, Portfolio
- Styles: editorial, minimal, corporate, soft, fintech-premium
- Platform: Custom code
- Technology: Astro

## Typography

- Display: Season Serif — weight 400; size 103.7px; line-height 103.7px; tracking -2.6px; Regular (100% role confidence, computed values)
- Heading: Season Serif — weight 400; size 60px; line-height 63.6px; tracking -1.2px; Regular (100% role confidence, computed values)
- Body: STK Bureau Sans — weight 400; size 16px; line-height 24.8px; tracking normal; Regular (95% role confidence, computed values)
- Mono: ABC Prophet — weight 400; size 12px; line-height 14.4px; tracking 1.9px; uppercase (75% role confidence, computed values)

## Functional palette

- Text — text #121417: color-3: computed rgb(18, 20, 23); AI role: Primary dark text color (#121417) used against light backgrounds. (100% role confidence, computed values)
- Canvas — canvas #F6F5F1: color-4: computed rgb(246, 245, 241); AI role: The dominant light beige/off-white background color (#F6F5F1) for the majority of the page. (95% role confidence, computed values)
- Surface — surface #0C0E11: color-2: computed rgb(12, 14, 17); AI role: Dark gray/black (#0C0E11) used as the background for inverted sections like 'Our vision'. (90% role confidence, computed values)
- Muted Text — muted text #6A675F: color-6: computed rgb(106, 103, 95); AI role: Lighter gray text (#6A675F) used for secondary information and subtitles. (90% role confidence, computed values)
- Accent — accent #2F8F5F: color-30: computed rgb(47, 143, 95); AI role: Green (#2F8F5F) used selectively for positive indicators like 'Memo ready'. (80% role confidence, computed values)

## Exact computed CSS inventory

The browser extracted these declarations from rendered DOM at capture time. They are facts, not visual guesses. Image and video pixels are outside this inventory.

### Font configurations

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    "letterSpacing": "-0.4px",
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        "text": "What is Pools?",
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        "text": "Who is Pools for?",
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        "text": "Built for the way institutional investors actually work.",
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        "text": "Every strategy.Every team.",
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    "cssValue": "rgba(18, 20, 23, 0.18)",
    "count": 8,
    "contexts": [
      {
        "tag": "span",
        "text": "",
        "top": 8162,
        "property": "border"
      }
    ]
  },
  {
    "id": "color-35",
    "hex": "#FFFFFF",
    "alpha": 0.12156862745098039,
    "cssValue": "rgba(255, 255, 255, 0.12)",
    "count": 1,
    "contexts": [
      {
        "tag": "div",
        "text": "© 2026 Pools. All rights reserved. Pools is a software platform, not an investment adviser or fund m",
        "top": 15139,
        "property": "border"
      }
    ]
  },
  {
    "id": "color-36",
    "hex": "#FFFFFF",
    "alpha": 0.7019607843137254,
    "cssValue": "rgba(255, 255, 255, 0.7)",
    "count": 1,
    "contexts": [
      {
        "tag": "a",
        "text": "Allsite",
        "top": 15166,
        "property": "text"
      }
    ]
  },
  {
    "id": "color-37",
    "hex": "#507961",
    "alpha": 1,
    "cssValue": "rgb(80, 121, 97)",
    "count": 1,
    "contexts": [
      {
        "tag": "span",
        "text": "01",
        "top": 1735,
        "property": "text"
      }
    ]
  },
  {
    "id": "color-38",
    "hex": "#6D665E",
    "alpha": 1,
    "cssValue": "rgb(109, 102, 94)",
    "count": 1,
    "contexts": [
      {
        "tag": "span",
        "text": "04",
        "top": 2032,
        "property": "text"
      }
    ]
  },
  {
    "id": "color-39",
    "hex": "#0F1616",
    "alpha": 0.13725490196078433,
    "cssValue": "rgba(18, 20, 23, 0.137)",
    "count": 2,
    "contexts": [
      {
        "tag": "i",
        "text": "",
        "top": 2111,
        "property": "background"
      }
    ]
  },
  {
    "id": "color-40",
    "hex": "#4D765E",
    "alpha": 1,
    "cssValue": "rgb(77, 118, 94)",
    "count": 1,
    "contexts": [
      {
        "tag": "i",
        "text": "",
        "top": 2111,
        "property": "background"
      }
    ]
  },
  {
    "id": "color-41",
    "hex": "#422424",
    "alpha": 0.13725490196078433,
    "cssValue": "rgba(63, 40, 35, 0.137)",
    "count": 1,
    "contexts": [
      {
        "tag": "i",
        "text": "",
        "top": 2111,
        "property": "background"
      }
    ]
  },
  {
    "id": "color-42",
    "hex": "#FFFFFF",
    "alpha": 0.25098039215686274,
    "cssValue": "rgba(255, 255, 255, 0.25)",
    "count": 1,
    "contexts": [
      {
        "tag": "a",
        "text": "",
        "top": 936,
        "property": "control-background"
      }
    ]
  }
]
```

### Extraction limits

- Font families are computed CSS declarations, not optical font identification.
- Colors are computed CSS converted by the browser to sRGB; image/video pixels and gradient stops are not sampled.
- Transparent colors are recorded with alpha but excluded from opaque palette role assignments.
- Only currently rendered DOM elements are sampled; closed shadow roots and iframe contents are excluded.

## Type, spacing, and shape language

- Spacing rhythm: Generous vertical rhythm between major sections, tight and precise spacing within UI components and data tables.
- Corner style: Sharp 90-degree corners dominate structural elements and feature cards, creating a rigid, formal appearance.
- Radius: 0px (sharp) for cards and structural borders; fully rounded (pill-shaped) for primary action buttons.
- Borders: Subtle, low-contrast solid borders (often 1px with low alpha) used to define cards and separate list items in the FAQ.
- Buttons: Pill-shaped, typically solid fill contrasting with the background, often accompanied by an inline arrow icon.
- Content width: Restricted max-width container that keeps content centered, leaving generous margins on wide viewports.
- Density: Low density overall to emphasize elegance and clarity, transitioning to higher density within the embedded product UI graphics.
- Evidence: Visual inspection of the layout reveals a clear juxtaposition between the spacious, sharp-edged marketing wrapper and the fully rounded, high-contrast buttons.

## Sections

Gallery section count: 13. Each entry corresponds to one gallery capture.

1. **Navbar — Pools Navbar** (Home)
   A centred logo with menu on the left and a pill button on the right keeps the header light and the demo action visible.
   Capture: 1440×68px; page bounds 0–68px of 12815px; source section ID: `68468653-cfa6-4e09-9c8b-a30faafb89a1`; image: https://media.designdetails.io/library/9128dd0f8e318afd5cc883b09f7f3dff3440405ebfe371bd91beefe87fe08b38/68468653-cfa6-4e09-9c8b-a30faafb89a1.webp
   SECTION.md v3.2: `68468653-cfa6-4e09-9c8b-a30faafb89a1` (deterministic evidence; editorial review pending)
2. **Hero — Centred serif headline over blurred gradient** (Home)
   A large serif headline on a warm blurred backdrop sets a premium tone, and one pill button gives a single clear action.
   Capture: 1440×932px; page bounds 68–1000px of 12815px; source section ID: `8a174fcb-9c9e-4b84-a5a1-84a14853d9fb`; image: https://media.designdetails.io/library/598011df55b3fa2e192697751f85d00f0cc47deebba80b5a76ee943c999fb75e/8a174fcb-9c9e-4b84-a5a1-84a14853d9fb.webp
   SECTION.md v3.2: `8a174fcb-9c9e-4b84-a5a1-84a14853d9fb` (deterministic evidence; editorial review pending)
3. **Logo Cloud — Single row of investor logos** (Home)
   Muted grey wordmarks in one line give quick credibility from known firms without pulling attention from the content around them.
   Capture: 1440×195px; page bounds 1000–1195px of 12815px; source section ID: `d7375bf8-126e-4ee3-8b78-5c14640f1f5a`; image: https://media.designdetails.io/library/4897a2030fe46d85ca1ad90c53d1fbf059749a92a8f70bf8ed776424e51b824c/d7375bf8-126e-4ee3-8b78-5c14640f1f5a.webp
   SECTION.md v3.2: `d7375bf8-126e-4ee3-8b78-5c14640f1f5a` (deterministic evidence; editorial review pending)
4. **Features — Numbered platform modules beside illustration** (Home)
   A short numbered list sits next to a layered product graphic, so visitors scan the modules while the image explains the system idea.
   Capture: 1440×1000px; page bounds 1195–2195px of 12815px; source section ID: `78015430-d938-4811-8871-0ce3c894587a`; image: https://media.designdetails.io/library/47a2c4e6bb75b4a57880247791ff2bda0bb04a56acec22dd8fb286c2b05bd168/78015430-d938-4811-8871-0ce3c894587a.webp
   SECTION.md v3.2: `78015430-d938-4811-8871-0ce3c894587a` (deterministic evidence; editorial review pending)
5. **Features — Product cards with screenshots and links** (Home)
   One wide card above three smaller ones ranks the capabilities, and each pairs a UI preview with a short description and link.
   Capture: 1440×1751px; page bounds 2195–3946px of 12815px; source section ID: `2c3737f6-b632-4183-991f-4a5e8537e07a`; image: https://media.designdetails.io/library/a6766f79943a6e1a6ba0db878370f0b9a718334add89be2e8251aaf3616e79c8/2c3737f6-b632-4183-991f-4a5e8537e07a.webp
   SECTION.md v3.2: `2c3737f6-b632-4183-991f-4a5e8537e07a` (deterministic evidence; editorial review pending)
6. **Features — Tabbed use cases over large image** (Home)
   Audience tabs above a full-width photo with an overlaid data card let each visitor see the product applied to their own strategy.
   Capture: 1440×1279px; page bounds 3946–5225px of 12815px; source section ID: `37c87db6-b008-4ab8-8116-bc512f11c96a`; image: https://media.designdetails.io/library/7b667ef4eab1ae12413c3fab1524e6e07224e39dc8e1597403b0ebe94d6085bc/37c87db6-b008-4ab8-8116-bc512f11c96a.webp
   SECTION.md v3.2: `37c87db6-b008-4ab8-8116-bc512f11c96a` (deterministic evidence; editorial review pending)
7. **Features — Integration icon grid with category lists** (Home)
   A wall of app icons around a highlighted centre tile shows breadth of connections, while the text lists below give exact tool names.
   Capture: 1440×1260px; page bounds 5225–6485px of 12815px; source section ID: `094a900c-0682-4a4d-8a7b-5d2e534ebcb6`; image: https://media.designdetails.io/library/bff61d7a931a9df0482dd74702a43bae95935c52a962345e49278698ba7d9003/094a900c-0682-4a4d-8a7b-5d2e534ebcb6.webp
   SECTION.md v3.2: `094a900c-0682-4a4d-8a7b-5d2e534ebcb6` (deterministic evidence; editorial review pending)
8. **Stats — Two large percentages beside intro text** (Home)
   Oversized light-weight numerals with short captions make the results readable at a glance, and a small footnote qualifies the data.
   Capture: 1440×630px; page bounds 6485–7115px of 12815px; source section ID: `e21e1bd2-4aeb-489f-82a0-865896cfa423`; image: https://media.designdetails.io/library/cf9032799ae26faf2d23040813099eceef398fe12ca04491988b0a901d91b4c0/e21e1bd2-4aeb-489f-82a0-865896cfa423.webp
   SECTION.md v3.2: `e21e1bd2-4aeb-489f-82a0-865896cfa423` (deterministic evidence; editorial review pending)
9. **Testimonials — Vision statement with customer story panel** (Home)
   A dark section pairs a bold mission statement with a photo-based case study, where a big stat and fact table give proof.
   Capture: 1440×1541px; page bounds 7115–8656px of 12815px; source section ID: `2667b51e-54dc-4873-b717-3896320fec92`; image: https://media.designdetails.io/library/b45cbdf8f77e28539bdd7d2a18120f46e1a3f1c574265f4d88c73558edaad344/2667b51e-54dc-4873-b717-3896320fec92.webp
   SECTION.md v3.2: `2667b51e-54dc-4873-b717-3896320fec92` (deterministic evidence; editorial review pending)
10. **Features — Security cards with certification grid** (Home)
   Three tall cards explain data handling, and the six-cell grid of certification badges below gives compliance proof in a scannable form.
   Capture: 1440×1755px; page bounds 8656–10411px of 12815px; source section ID: `8878cec2-62ea-43ed-be4f-4a53695c8db9`; image: https://media.designdetails.io/library/c6faee2d151168290458b6d691db18d0741308fd96b50b799afbe6ed742374b5/8878cec2-62ea-43ed-be4f-4a53695c8db9.webp
   SECTION.md v3.2: `8878cec2-62ea-43ed-be4f-4a53695c8db9` (deterministic evidence; editorial review pending)
11. **FAQ — Accordion questions beside heading** (Home)
   The heading sits left while a ruled list of expandable questions sits right, with the first answer open to show how it works.
   Capture: 1440×1099px; page bounds 10411–11510px of 12815px; source section ID: `fb15554f-f849-47d0-9444-7dc8ee992dc3`; image: https://media.designdetails.io/library/04ff3c96f7940970b1b6c3d2c95e0415a63be202aafb31f089fc36773e464077/fb15554f-f849-47d0-9444-7dc8ee992dc3.webp
   SECTION.md v3.2: `fb15554f-f849-47d0-9444-7dc8ee992dc3` (deterministic evidence; editorial review pending)
12. **CTA — Centred demo prompt on gradient** (Home)
   A short headline, one supporting line and a single pill button on a blurred gradient echo the hero and close the page with one action.
   Capture: 1440×880px; page bounds 11510–12390px of 12815px; source section ID: `9927ab5b-66b2-47a0-afd4-b3a4676bd901`; image: https://media.designdetails.io/library/2c822c92645593a4476264f1463cbfe28b9440b2a5244da7732ec5e3faabc165/9927ab5b-66b2-47a0-afd4-b3a4676bd901.webp
   SECTION.md v3.2: `9927ab5b-66b2-47a0-afd4-b3a4676bd901` (deterministic evidence; editorial review pending)
13. **Footer — Dark footer with four link columns** (Home)
   Muted grey links grouped under small uppercase headings on a dark background make navigation easy, with legal text kept to a quiet bottom row.
   Capture: 1440×425px; page bounds 12390–12815px of 12815px; source section ID: `0c65b114-af70-4eaf-9d21-3e5f29e4d289`; image: https://media.designdetails.io/library/6abad432d2caa4ed5ca2f28eb32bb2d959ec64c4eca8bcb0e717a4ecdc7c43fd/0c65b114-af70-4eaf-9d21-3e5f29e4d289.webp
   SECTION.md v3.2: `0c65b114-af70-4eaf-9d21-3e5f29e4d289` (deterministic evidence; editorial review pending)

## Capture and motion evidence

- Desktop screenshot: https://media.designdetails.io/library/255679197504930133bedaad3e36887de3b0097ed503c82b48b779497f563d49/desktop_full-a0d897b1-2026-11-13T09-57-06-008Z.webp
- Mobile screenshot: https://media.designdetails.io/library/a0fd117ce8e2cef9f2f79f7777c5266dcad5257997f1a14aa90ff7511a107502/mobile_full-a0d897b1-2026-11-13T09-57-55-681Z.webp
- Open Graph image: https://media.designdetails.io/library/ba0030787915ab30103908edd923ada1fc79c5ac77e315b006c5eb8728d5f48e/og_image-a0d897b1-2026-11-13T09-57-15-579Z.webp
- Full-page video: https://media.designdetails.io/library/63734fae56391f8cbe7560190b8f51aec92848cfd6ce143de10953db5beb5293/motion-1794565141067.mp4
- Video poster: https://media.designdetails.io/library/6dccc03d38afca844efb58c0517da592dae93f7d07894797fd3206ec431dd07a/motion-poster-1794565141067.webp
- Motion status: Recording attached. Consult the motion score and section motion records; do not infer exact easing from frames alone.

## Implementation contract

- Treat computed CSS values, screenshot dimensions, and section bounds as measured evidence.
- Treat typography roles, palette roles, style labels, quality scores, and prose analysis as model or curator judgments.
- Rebuild the page in the listed section order. Request SECTION.md v3.2 using the listed ID. Promoted IDs include editorial observation and judgment; raw gallery IDs still return deterministic geometry, site design facts, media treatment, and explicit evidence gaps.
- Do not invent exact responsive behavior, motion curves, or hidden interaction states when they were not captured.

## Reusable components

- Navigation Bar
- Hero With Background Imagery
- Logo Strip
- Feature Collection
- Product UI
- Stat Block
- FAQ Accordion
- Primary Button
- Footer
- Bento Style Feature Grid

## Quality rubric

Overall: 60/100 (Good)
Evidence coverage: 80%
Judge tier: Good
Verdict: Pools presents a highly polished, editorially-minded corporate site for institutional investors, built on a genuinely coherent typographic system (Season Serif display paired with STK Bureau Sans body and ABC Prophet uppercase accents) and a restrained, purposeful off-white/near-black palette with a single green accent reserved for status indicators. Layout discipline is strong: a repeated corner-bracket card motif, numbered feature lists, bento-style grids, and alternating light/dark section rhythm carry the page from hero through product features, integrations, proof stats, vision, security certifications, and FAQ with clear narrative logic. Content integration is a particular strength — product UI mockups embedded in feature cards and a data-specific customer story give the page a 'real product' feel rather than generic stock marketing. However, the overall concept leans heavily on a template that has become ubiquitous across contemporary AI-native fintech/SaaS marketing sites — blurred gradient hero behind a large serif headline, bracket-framed bento cards, oversized percentage stat typography, and a dark full-bleed vision-quote section — which caps the originality score and, by extension, the overall tier. Motion could not be assessed at all due to lack of recorded evidence, which is a meaningful gap given its 20% weight in this rubric and the site's long, scroll-driven structure. Taken together, this is a competently-to-well executed example of its genre rather than a landmark or highly original piece of design work; it sits comfortably in the 'good' tier on the strength of typography, layout discipline, and content craft, but is held back from 'strong' by generic-feeling color/conceptual choices and an unverifiable motion layer.

- Typography (15%): 73 — A deliberate, well-built type system: Season Serif carries display and section headings across a wide range of sizes (24px–103.7px) with tightening negative tracking at scale, paired with STK Bureau Sans for body copy and UI labels, and ABC Prophet in uppercase with wide tracking for overlines/tags. Roles are consistent and legible across sections, giving the page a coherent editorial voice.
- Color (10%): 62 — The palette is restrained and professional — off-white canvas, near-black ink and dark-section inversions, muted grey-brown secondary text, with a single green accent reserved for 'ready/success' UI states. This is coherent and appropriate for an institutional-investor audience, but outside the blurred photographic hero/CTA backgrounds, the applied palette is a fairly conventional dark/light corporate scheme without much additional chromatic personality.
- Layout (20%): 69 — A legible, repeatable system: corner-bracket framed cards, a numbered 01–04 list pattern, bento-style feature grids of varying widths, alternating light/dark section rhythm, large stat blocks, and an FAQ accordion. Sections are logically sequenced (product overview → features → integrations → proof/stats → vision → security → FAQ → CTA) and content width is consistently constrained for readability. The structure is accomplished but relies heavily on patterns now common to AI/SaaS marketing sites.
- Motion (20%): Not_assessed — No motion recording or interaction evidence was supplied for this reference; only static DOM/CSS facts and crops are available, so transitions, scroll choreography, hover states, and easing cannot be judged.
- Originality (25%): 41 — The execution is polished but the overall concept — blurred warm-gradient photographic hero behind a large serif headline, pill CTA, bento-grid feature cards framed with corner brackets, a dark full-bleed 'vision' quote section, oversized percentage stat typography, and a customer-story card overlaid on a blurred photo — closely follows a now-widely-repeated 'AI-native fintech/SaaS premium' template seen across many contemporary funding-stage platforms. No single device here is hard to substitute; the serif/sans pairing and bracket motif are tasteful but not distinctive enough to constitute a genuinely original system.
- Content (10%): 68 — Product UI mockups (diligence agent task list, pipeline table, SPV onboarding progress, TVPI chart) are embedded directly within feature cards rather than bolted on as generic screenshots, and are paired with specific supporting copy and a real-feeling customer story with AUM/team figures. Stat blocks, certification badges, and integration logo grids are tightly bound to the surrounding layout and typographic system, giving the content a native, designed feel rather than an afterthought.

Coverage: 80% of the current weighted rubric. Compare overall scores only at similar evidence coverage.

Formula: weighted mean of scored axes — Typography 15%, Color 10%, Layout 20%, Motion 20%, Originality 25%, Content 10%. Inconclusive and not-assessed axes are excluded and coverage is shown explicitly.

## Verification checklist

- [x] Score evidence
- [x] Design tokens
- [x] Functional palette
- [ ] Normalized sections
- [x] Reusable components
- [x] Typography roles

## Curator notes

A blurred dusk-toned banner behind a large serif headline gives a serious finance feel, while rows of recognisable investor logos just below build instant trust. Numbered feature lists and a layered white product render keep the dense governance and workflow details easy to scan without feeling cluttered.

## Usage guidance

Use this record as design evidence. Combine it with other references and create an original implementation; do not reproduce the source website or its proprietary copy and assets.