Inside the Seldon website design
Seldon is an AI website built with custom code and Next.js. Its pages are built from features, footer, hero, logo cloud, feature grid, and CTA sections, shown here in full-page captures and a scroll recording. Typography: Exposure (display text) and Untitled Sans (headings and body text). Colours: background #0A0A0C, text #EDEDF0, main buttons #FFFFFF, accent #FF4233.
Seldon is a behavioral simulation platform for exploring how people make decisions, respond to change, and shape what happens next. Its visual style is corporate, typographic, and minimal, with navigation bar, hero, and logo strip among its components.
Why we picked it
A near black canvas lets thin white wire diagrams and red critique cards stand out like annotations on a lab whiteboard, backing up the simulation idea. Large serif headlines break up long stretches of dark space, while small mono labels and quoted feedback bubbles make the abstract behavioral data feel concrete and trustworthy.
What to look for
- Features: benefits framed around what the user gets, not internal capability names
- Footer: grouped navigation with clear column headings
- Hero: a specific headline instead of a generic slogan
- Logo Cloud: a short label that says what the logos are: customers, partners, or integrations
Questions designers ask
What fonts does Seldon use?
Seldon uses Exposure for display text, and Untitled Sans for headings and body text, measured from the captured page's CSS.
What is the Seldon website built with?
The Seldon website is built with custom code and Next.js, detected when the page was captured.
What colours does the Seldon website use?
Measured from the captured page's CSS, the Seldon website uses #0A0A0C for the background, #EDEDF0 for text, #FFFFFF for main buttons, and #FF4233 as an accent.
What sections does the Seldon website have?
The Seldon website includes features, footer, hero, logo cloud, feature grid, and CTA sections. Each one opens on its own page, so you can compare it with the same section on other websites.
