Inside the Affinity website design
Affinity is a CRM website built with Webflow and GSAP. Its pages are built from navbar, hero, features, process, stats, CTA, and footer sections, shown here in full-page captures and a scroll recording. Typography: Abcarizonamix (display text and headings) and Booton (body text). Colours: background #F9F7F5, text #1E0E1D, main buttons #7A23D1, surface #3B0D3A.
Affinity CRM helps PE and VC firms source deals, manage relationships, and close faster with AI-powered relationship intelligence and automated data capture. Its visual style is corporate, minimal, and typographic, with navigation bar, hero with background imagery, and logo strip among its components.
Why we picked it
A warm photo of two people in conversation sets a relationship-first tone before the serif headline even loads, grounding an AI CRM in human trust. Deep plum panels with glowing node diagrams break up the long scroll into clear chapters, while repeated pill-shaped workflow labels keep the dense product story easy to scan.
What to look for
- Navbar: a short menu: only the destinations visitors actually look for
- Hero: a specific headline instead of a generic slogan
- Features: benefits framed around what the user gets, not internal capability names
- Process: three to five numbered steps
Questions designers ask
What fonts does Affinity use?
Affinity uses Abcarizonamix for display text and headings, and Booton for body text, measured from the captured page's CSS.
What is the Affinity website built with?
The Affinity website is built with Webflow and GSAP, detected when the page was captured.
What colours does the Affinity website use?
Measured from the captured page's CSS, the Affinity website uses #F9F7F5 for the background, #1E0E1D for text, #7A23D1 for main buttons, and #3B0D3A for surfaces.
What sections does the Affinity website have?
The Affinity website includes navbar, hero, features, process, stats, CTA, and footer sections. Each one opens on its own page, so you can compare it with the same section on other websites.
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