- Industry
- Creative
- Site type
- Landing
- Platform
- Custom code
- Tech
- Next.js, Tailwind CSS, Three.js
- Style
- Typographic, Editorial, Minimal, Bold, Neo Brutalist
- Business model
- E-commerce, Agency
- Presence
- Online
- Components
- Navigation Bar, Feature Collection, Logo Strip, Media Bar, Gallery, Footer, Marquee Banner, 3D Ribbon Graphic, Tabular Data List
- Score
- 59.4/100 · 100% evidence · Review pending
- Typography
- Display — helveticaNow; Heading — helveticaNow; Body — helveticaNow
- Palette
- OG image
Design analysis
The website presents a bold, editorial-driven design characterised by stark contrasts, oversized typography, and a rigid structural grid interrupted by dynamic, overlapping visual elements. A predominantly black, white, and pale grey canvas is punctuated by vibrant, neon-coloured marquee banners that serve as section dividers. The typographic system pairs a neutral sans-serif (Helvetica Now) with an ornate script font (Ballet), creating a sophisticated tension. Thin, precise border lines organise content into clear tabular structures, particularly in the services sections.
- Spacing
- Generous vertical spacing between major sections, with content often structured into clear columns or halves. Tight, precise padding within the tabular lists.
- Shape
- Predominantly sharp, 90-degree corners for layout containers, images, and dividing lines. Rounded corners are reserved specifically for floating navigational elements. 0px for most structural elements; specific pill-shapes or circles for floating UI buttons.
- Borders
- Extensive use of thin (likely 1px), solid lines (#434343 or similar dark grey) to create structural grids, underline text, and separate list items.
- Buttons
- Minimalist; mostly text-based links with arrows, or small floating pill-shaped icons in the navigation.
- Width
- Fluid width that scales with the viewport, often utilising the full width for marquees and large typography, while constraining text blocks to readable measures.
- Density
- Low density overall, leveraging significant negative space (macro-whitespace) to allow the large typography and striking imagery to stand out.
