# AI Creative Automation Hero — Section Design Reference Schema: Design Details SECTION.md v3.2 Source: https://exactly.ai/ Website: Exactly Section ID: ccb2ce60-8950-4310-91f0-ffbb862da090 Status: deterministic evidence captured; editorial AI review pending ## Purpose This is a hero section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values. ## Layout captured layout ## Visual signature minimal, soft, corporate treatment at 1440×1002px. The crop spans 0–1002px of a 21931px page. ## Components - Navigation Bar - Hero With Background Imagery - Logo Strip - Feature Card - Pricing Table - Footer - Scroll Linked Timeline ## Evidence note The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record. ## Build blueprint v3.2 ### Purpose and classification - Canonical type: hero - Source type: hero - Structure: captured layout - Layout: captured layout - Styles: minimal, soft, corporate - Components: Navigation Bar, Hero With Background Imagery, Logo Strip, Feature Card, Pricing Table, Footer, Scroll Linked Timeline - Purpose: hero section from the Home page of Exactly. - Visual signature: Captured visual surface with captured layout. Inspect the crop for image and content hierarchy. ### Crop and composition - Crop: 1440×1002px; aspect ratio 1.437:1 - Page bounds: 0–1002px of 21931px - Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured. ### Exact typography evidence The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements. ```json { "sectionScale": [ { "role": "section heading", "family": "Inter", "stack": "Inter, \"Inter Placeholder\", sans-serif", "size": "47px", "weight": "300", "lineHeight": "60px", "letterSpacing": "-1.9px", "sample": "AI automation for your brand's daily creative work.Across design, illustration and photography.", "element": "h1", "occurrences": 14, "sourceId": "font-2" }, { "role": "body/supporting copy", "family": "Inter", "stack": "Inter, \"Inter Placeholder\", sans-serif", "size": "14px", "weight": "400", "lineHeight": "20px", "letterSpacing": "normal", "sample": "Trusted by the best creative teams and companies, globally", "element": "p", "occurrences": 69, "sourceId": "font-4" }, { "role": "body/supporting copy", "family": "Inter Variable", "stack": "\"Inter Variable\", \"Inter Variable Placeholder\", sans-serif", "size": "14px", "weight": "400", "lineHeight": "20px", "letterSpacing": "normal", "sample": "Industries", "element": "p", "occurrences": 33, "sourceId": "font-6" } ], "siteRoles": [ { "role": "display", "size": "47px", "family": "Inter", "source": "computed", "traits": "Regular", "weight": "300", "evidence": "font-2: computed CSS at 1440×1000; AI role: 47px Inter with tight -1.9px letter spacing, used for the main hero headline.", "sampleId": "font-2", "confidence": 0.95, "lineHeight": "60px", "letterSpacing": "-1.9px" }, { "role": "heading", "size": "21px", "family": "Inter Variable", "source": "computed", "traits": "Regular", "weight": "400", "evidence": "font-1: computed CSS at 1440×1000; AI role: 21px Inter Variable used for section headings like 'AI graphic design'.", "sampleId": "font-1", "confidence": 0.9, "lineHeight": "32px", "letterSpacing": "-0.6px" }, { "role": "body", "size": "14px", "family": "Inter", "source": "computed", "traits": "Regular", "weight": "400", "evidence": "font-4: computed CSS at 1440×1000; AI role: 14px Inter used for standard body copy, list items, and smaller descriptions.", "sampleId": "font-4", "confidence": 0.95, "lineHeight": "20px", "letterSpacing": "normal" } ] } ``` ### Exact color evidence The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate. ```json { "sectionUsage": [ { "value": "#FFFFFF", "cssValue": "rgb(255, 255, 255)", "alpha": 1, "appliedAs": [ "background", "text" ], "occurrences": 113, "sourceId": "color-1" }, { "value": "#1E1E1E", "cssValue": "rgb(30, 30, 30)", "alpha": 1, "appliedAs": [ "text" ], "occurrences": 136, "sourceId": "color-4" }, { "value": "#000000", "cssValue": "rgb(0, 0, 0)", "alpha": 1, "appliedAs": [ "svg-fill", "text" ], "occurrences": 106, "sourceId": "color-5" }, { "value": "#1D0A00", "cssValue": "rgba(33, 9, 0, 0.1)", "alpha": 0.10196078431372549, "appliedAs": [ "background" ], "occurrences": 1, "sourceId": "color-6" }, { "value": "#FFFFFF", "cssValue": "rgba(255, 255, 255, 0.6)", "alpha": 0.6, "appliedAs": [ "text" ], "occurrences": 17, "sourceId": "color-9" }, { "value": "#FFFFFF", "cssValue": "rgba(255, 255, 255, 0.1)", "alpha": 0.10196078431372549, "appliedAs": [ "control-background", "background" ], "occurrences": 2, "sourceId": "color-16" } ], "functionalPalette": [ { "hex": "#FFFFFF", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-1: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used as the main page background.", "sampleId": "color-1", "confidence": 0.95 }, { "hex": "#1E1E1E", "name": "text", "role": "text", "source": "computed", "evidence": "color-4: computed rgb(30, 30, 30); AI role: Dark gray/black (#1E1E1E) used for primary text and headings.", "sampleId": "color-4", "confidence": 0.95 }, { "hex": "#FB411F", "name": "primary action", "role": "primary-action", "source": "computed", "evidence": "color-13: computed rgb(251, 65, 31); AI role: Vibrant orange-red (#FB411F) used for the main 'Start for free' CTA buttons and 'New' badges.", "sampleId": "color-13", "confidence": 0.95 }, { "hex": "#F7F7F7", "name": "surface", "role": "surface", "source": "computed", "evidence": "color-2: computed rgb(247, 247, 247); AI role: Off-white (#F7F7F7) used as the background color for feature cards to differentiate from the canvas.", "sampleId": "color-2", "confidence": 0.9 } ] } ``` ### Design tokens ```json { "radius": "Pill-shaped (fully rounded) for buttons and large radii (likely 24px+) for feature cards.", "density": "Low density, favoring large imagery and typography over dense information packing.", "evidence": "Visual inspection of the screenshots shows rounded cards, pill buttons, vast white space, and distinct colored action buttons.", "borderStyle": "Mostly borderless, relying on subtle background color shifts (e.g., white to off-white) to define containers.", "buttonStyle": "Pill-shaped with solid primary color fills or translucent light fills overlaid on images.", "cornerStyle": "Highly rounded corners across the UI.", "contentWidth": "Centered max-width container with substantial left and right margins on desktop.", "spacingRhythm": "Generous spacing with large vertical margins between main sections, allowing content to breathe." } ``` ### Reconstruction specification This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions. - Root container was not deterministically isolated. - Observed gaps: 10, 12, 80px. - Representative content widths: 1200, 873px. - Layout containers: 3; cards/surfaces: 0; media elements: 12; browser animations: 1. #### Container, grid, and spacing ```json { "viewport": { "width": 1440, "captureBounds": { "top": 0, "bottom": 1002, "pageHeight": 23131 } }, "container": null, "spacing": { "observedGapsPx": [ 10, 12, 80 ], "representativeContentWidthsPx": [ 1200, 873 ] }, "columns": [ { "element": "nav · IndustriesShowcaseCase studiesPricingLog inStart for free", "size": "1440×68px", "position": "x 0px, y 0px", "display": "flex", "template": "not captured", "direction": "row", "gap": "0px" }, { "element": "section · section", "size": "1200×40px", "position": "x 120px, y 880px", "display": "flex", "template": "not captured", "direction": "row", "gap": "normal" }, { "element": "ul · ul", "size": "1200×40px", "position": "x -100px, y 880px", "display": "flex", "template": "not captured", "direction": "row", "gap": "80px" } ] } ``` #### Cards and surfaces ```json { "cards": [], "surfaces": { "radii": [ "1000px" ], "borders": [], "shadows": [] } } ``` #### Media treatment ```json [ { "element": "video · video", "size": "1440×1000px", "position": "x 0px, y 0px", "aspectRatio": 1.4, "objectFit": "cover", "objectPosition": "100% 50%", "radius": "0px", "overflow": "clip", "source": "https://framerusercontent.com/assets/KgtfbbDqqcX9wYc5qDeFlQ7QgMY.mp4" }, { "element": "img · img", "size": "1440×1000px", "position": "x 0px, y 0px", "aspectRatio": 1.4, "objectFit": "cover", "objectPosition": "100% 50%", "radius": "0px", "overflow": "clip", "source": "https://framerusercontent.com/images/y0qwV9FyLeIL1ZuZkXAbg1U0Es.jpg?width=1920&height=1080" }, { "element": "svg · svg", "size": "143×28px", "position": "x 200px, y 894px", "aspectRatio": 5.1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "117×24px", "position": "x 862px, y 894px", "aspectRatio": 4.9, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "104×24px", "position": "x -100px, y 894px", "aspectRatio": 4.3, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "104×24px", "position": "x 1207px, y 894px", "aspectRatio": 4.3, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "115×20px", "position": "x 543px, y 896px", "aspectRatio": 5.8, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "86×24px", "position": "x 61px, y 22px", "aspectRatio": 3.6, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "68×24px", "position": "x 1059px, y 894px", "aspectRatio": 2.8, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "40×40px", "position": "x 423px, y 886px", "aspectRatio": 1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "44×32px", "position": "x 738px, y 890px", "aspectRatio": 1.4, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" }, { "element": "svg · svg", "size": "36×36px", "position": "x 84px, y 888px", "aspectRatio": 1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "source": "source not captured" } ] ``` #### Browser-exposed animation parameters ```json [ { "target": "ul", "delayMs": 0, "durationMs": 87133.3, "easing": "linear", "iterations": null, "direction": "normal", "fill": "none", "keyframes": [ { "offset": null, "easing": "linear", "composite": "auto", "transform": "translateX(0px)", "computedOffset": 0 }, { "offset": null, "easing": "linear", "composite": "auto", "transform": "translateX(-2614px)", "computedOffset": 1 } ] } ] ``` ### Measured geometry, surfaces, media, and animation These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values. ```json { "schema": "little-details-section-measurements-v1", "source": "saved DOM/CSS element and animation maps", "capturedAt": "2026-10-22T06:35:28.612Z", "viewportWidth": 1440, "bounds": { "top": 0, "bottom": 1002, "pageHeight": 23131 }, "root": null, "spacing": { "gapsPx": [ 10, 12, 80 ], "representativeContentWidthsPx": [ 1200, 873 ] }, "columns": [ { "id": "ld-9", "tag": "nav", "role": null, "label": "IndustriesShowcaseCase studiesPricingLog inStart for free", "rect": { "x": 0, "y": 0, "width": 1440, "height": 68 }, "display": "flex", "columns": null, "direction": "row", "gap": "0px" }, { "id": "ld-77", "tag": "section", "role": null, "label": "section", "rect": { "x": 120, "y": 880, "width": 1200, "height": 40 }, "display": "flex", "columns": null, "direction": "row", "gap": "normal" }, { "id": "ld-78", "tag": "ul", "role": null, "label": "ul", "rect": { "x": -100, "y": 880, "width": 1200, "height": 40 }, "display": "flex", "columns": null, "direction": "row", "gap": "80px" } ], "cards": [], "surfaces": { "radii": [ "1000px" ], "borders": [], "shadows": [] }, "media": [ { "id": "ld-273", "tag": "video", "role": null, "label": "video", "rect": { "x": 0, "y": 0, "width": 1440, "height": 1000 }, "aspectRatio": 1.4, "objectFit": "cover", "objectPosition": "100% 50%", "radius": "0px", "overflow": "clip", "media": { "src": "https://framerusercontent.com/assets/KgtfbbDqqcX9wYc5qDeFlQ7QgMY.mp4", "poster": "", "duration": 21.041992 } }, { "id": "ld-274", "tag": "img", "role": null, "label": "img", "rect": { "x": 0, "y": 0, "width": 1440, "height": 1000 }, "aspectRatio": 1.4, "objectFit": "cover", "objectPosition": "100% 50%", "radius": "0px", "overflow": "clip", "media": { "src": "https://framerusercontent.com/images/y0qwV9FyLeIL1ZuZkXAbg1U0Es.jpg?width=1920&height=1080", "naturalWidth": 1440, "naturalHeight": 810, "alt": "" } }, { "id": "ld-95", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 200, "y": 894, "width": 143, "height": 28 }, "aspectRatio": 5.1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-119", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 862, "y": 894, "width": 117, "height": 24 }, "aspectRatio": 4.9, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-83", "tag": "svg", "role": null, "label": "svg", "rect": { "x": -100, "y": 894, "width": 104, "height": 24 }, "aspectRatio": 4.3, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-131", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 1207, "y": 894, "width": 104, "height": 24 }, "aspectRatio": 4.3, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-107", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 543, "y": 896, "width": 115, "height": 20 }, "aspectRatio": 5.8, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-21", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 61, "y": 22, "width": 86, "height": 24 }, "aspectRatio": 3.6, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-125", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 1059, "y": 894, "width": 68, "height": 24 }, "aspectRatio": 2.8, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-101", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 423, "y": 886, "width": 40, "height": 40 }, "aspectRatio": 1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-113", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 738, "y": 890, "width": 44, "height": 32 }, "aspectRatio": 1.4, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null }, { "id": "ld-89", "tag": "svg", "role": null, "label": "svg", "rect": { "x": 84, "y": 888, "width": 36, "height": 36 }, "aspectRatio": 1, "objectFit": "fill", "objectPosition": "50% 50%", "radius": "0px", "overflow": "hidden", "media": null } ], "animations": [ { "id": "animation-1", "target": { "id": "ld-78", "tag": "ul", "role": null, "label": "ul", "rect": { "x": -100, "y": 880, "width": 1200, "height": 40 } }, "playState": "running", "playbackRate": 1, "delayMs": 0, "durationMs": 87133.3, "easing": "linear", "iterations": null, "direction": "normal", "fill": "none", "keyframes": [ { "offset": null, "easing": "linear", "composite": "auto", "transform": "translateX(0px)", "computedOffset": 0 }, { "offset": null, "easing": "linear", "composite": "auto", "transform": "translateX(-2614px)", "computedOffset": 1 } ] } ], "coverage": { "elementsInSection": 47, "cards": 0, "media": 12, "animations": 1 }, "limitations": [ "Values describe the captured desktop viewport and may change at other breakpoints.", "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.", "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent." ] } ``` ### Observed motion No timestamped authored motion is attached. Use only restrained baseline transitions. The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing. ### Responsive contract - Measured viewport: 1440px wide. - Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed. - Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints. ### Structure versus visual skin - Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose. - Adapt: brand colors, font family, copy, imagery, icons, decorative details. - Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details. ### Adaptation and dependencies - Effort: Not assessed - What transfers: Documented hierarchy and composition - Dependencies: None recorded - Guidance: Adapt the pattern to the new product and content. ### Evidence readiness - Coverage: 7/7 - Can build: Yes - Missing facts: timestamped authored motion - Warning: Buildable with adaptations for these unsupported facts: timestamped authored motion. ### Agent implementation prompt Create an original hero section inspired by the design evidence titled “AI Creative Automation Hero”. Purpose: hero section from the Home page of Exactly. Structure: captured layout. Source layout label: captured layout. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured. Visual signature to preserve at the pattern level: Captured visual surface with captured layout. Inspect the crop for image and content hierarchy. Components: Navigation Bar, Hero With Background Imagery, Logo Strip, Feature Card, Pricing Table, Footer, Scroll Linked Timeline. Style direction: minimal, soft, corporate. Observed crop: 1440×1002px (1.437:1). Treat this as evidence of composition, not a mandatory output size. Typography evidence: {"role":"display","size":"47px","family":"Inter","source":"computed","traits":"Regular","weight":"300","evidence":"font-2: computed CSS at 1440×1000; AI role: 47px Inter with tight -1.9px letter spacing, used for the main hero headline.","sampleId":"font-2","confidence":0.95,"lineHeight":"60px","letterSpacing":"-1.9px"} {"role":"heading","size":"21px","family":"Inter Variable","source":"computed","traits":"Regular","weight":"400","evidence":"font-1: computed CSS at 1440×1000; AI role: 21px Inter Variable used for section headings like 'AI graphic design'.","sampleId":"font-1","confidence":0.9,"lineHeight":"32px","letterSpacing":"-0.6px"} {"role":"body","size":"14px","family":"Inter","source":"computed","traits":"Regular","weight":"400","evidence":"font-4: computed CSS at 1440×1000; AI role: 14px Inter used for standard body copy, list items, and smaller descriptions.","sampleId":"font-4","confidence":0.95,"lineHeight":"20px","letterSpacing":"normal"} Color evidence: {"hex":"#FFFFFF","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used as the main page background.","sampleId":"color-1","confidence":0.95} {"hex":"#1E1E1E","name":"text","role":"text","source":"computed","evidence":"color-4: computed rgb(30, 30, 30); AI role: Dark gray/black (#1E1E1E) used for primary text and headings.","sampleId":"color-4","confidence":0.95} {"hex":"#FB411F","name":"primary action","role":"primary-action","source":"computed","evidence":"color-13: computed rgb(251, 65, 31); AI role: Vibrant orange-red (#FB411F) used for the main 'Start for free' CTA buttons and 'New' badges.","sampleId":"color-13","confidence":0.95} {"hex":"#F7F7F7","name":"surface","role":"surface","source":"computed","evidence":"color-2: computed rgb(247, 247, 247); AI role: Off-white (#F7F7F7) used as the background color for feature cards to differentiate from the canvas.","sampleId":"color-2","confidence":0.9} Typography measured inside this section: {"id":"font-2","family":"Inter","fontStack":"Inter, \"Inter Placeholder\", sans-serif","weight":"300","size":"47px","lineHeight":"60px","letterSpacing":"-1.9px","traits":"Regular","count":14,"contexts":[{"tag":"h1","text":"AI automation for your brand's daily creative work.Across design, illustration and photography.","top":398,"property":"font"},{"tag":"span","text":"Across design, illustration and photography.","top":459,"property":"font"},{"tag":"h2","text":"Whatever your creative team needs to ship.We build the AI workflow to deliver it.","top":1280,"property":"font"}]} {"id":"font-4","family":"Inter","fontStack":"Inter, \"Inter Placeholder\", sans-serif","weight":"400","size":"14px","lineHeight":"20px","letterSpacing":"normal","traits":"Regular","count":69,"contexts":[{"tag":"p","text":"Trusted by the best creative teams and companies, globally","top":836,"property":"font"},{"tag":"p","text":"AI one-pagers","top":2133,"property":"font"},{"tag":"p","text":"AI presentations","top":2169,"property":"font"}]} {"id":"font-6","family":"Inter Variable","fontStack":"\"Inter Variable\", \"Inter Variable Placeholder\", sans-serif","weight":"400","size":"14px","lineHeight":"20px","letterSpacing":"normal","traits":"Regular","count":33,"contexts":[{"tag":"p","text":"Industries","top":24,"property":"font"},{"tag":"p","text":"Showcase","top":24,"property":"font"},{"tag":"p","text":"Case studies","top":24,"property":"font"}]} Colors measured inside this section: {"id":"color-1","hex":"#FFFFFF","alpha":1,"cssValue":"rgb(255, 255, 255)","count":113,"contexts":[{"tag":"body","text":"