# CREATIVE DIRECTOR  APPLE — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://greymac.com/
Website: Graham McDonnell
Section ID: c950ff8d-0f93-4d3c-b62a-523054dc0956
Status: deterministic evidence captured; editorial AI review pending

## Purpose

This is a footer section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

1410×377px root; flex

## Visual signature

editorial, typographic, cinematic, dark-mode, minimal treatment at 1440×377px. The crop spans 11893–12270px of a 12470px page.

## Components

- Navigation Bar
- Hero
- Feature Card
- Logo Strip
- Primary Button
- Footer
- FAQ Accordion
- Scroll Linked List Reveals
- Rounded Surface Panels

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: footer
- Source type: footer
- Structure: 1410×377px root; flex
- Layout: 1410×377px root; flex
- Styles: editorial, typographic, cinematic, dark-mode, minimal
- Components: Navigation Bar, Hero, Feature Card, Logo Strip, Primary Button, Footer, FAQ Accordion, Scroll Linked List Reveals, Rounded Surface Panels
- Purpose: footer section from the Home page of Graham McDonnell.
- Visual signature: rgb(0, 0, 0) with 1410×377px root; flex. Inspect the crop for image and content hierarchy.

### Crop and composition

- Crop: 1440×377px; aspect ratio 3.82:1
- Page bounds: 11893–12270px of 12470px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [
    {
      "role": "section heading",
      "family": "MD Lórien Trial Regular",
      "stack": "\"MD Lórien Trial Regular\", \"MD Lórien Trial Regular Placeholder\", sans-serif",
      "size": "11.2px",
      "weight": "400",
      "lineHeight": "11.2px",
      "letterSpacing": "0.6px",
      "sample": "CREATIVE DIRECTOR  APPLE",
      "element": "h1",
      "occurrences": 1,
      "sourceId": "font-3"
    },
    {
      "role": "body/supporting copy",
      "family": "Neue Montreal Medium",
      "stack": "\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif",
      "size": "12.8px",
      "weight": "500",
      "lineHeight": "12.8px",
      "letterSpacing": "normal",
      "sample": "GRAHAM MCDONNELL",
      "element": "p",
      "occurrences": 2,
      "sourceId": "font-13"
    },
    {
      "role": "body/supporting copy",
      "family": "Neue Montreal Medium",
      "stack": "\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif",
      "size": "10px",
      "weight": "500",
      "lineHeight": "10px",
      "letterSpacing": "0.8px",
      "sample": "Get In Touch",
      "element": "p",
      "occurrences": 2,
      "sourceId": "font-14"
    },
    {
      "role": "body/supporting copy",
      "family": "Arial",
      "stack": "Arial, sans-serif",
      "size": "12.8px",
      "weight": "400",
      "lineHeight": "12.8px",
      "letterSpacing": "normal",
      "sample": "",
      "element": "p",
      "occurrences": 1,
      "sourceId": "font-28"
    },
    {
      "role": "body/supporting copy",
      "family": "Funnel Display",
      "stack": "\"Funnel Display\", sans-serif",
      "size": "12.8px",
      "weight": "600",
      "lineHeight": "12.8px",
      "letterSpacing": "normal",
      "sample": "©2025 LONDON, UK",
      "element": "p",
      "occurrences": 1,
      "sourceId": "font-29"
    },
    {
      "role": "body/supporting copy",
      "family": "Neue Montreal Medium",
      "stack": "\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif",
      "size": "11.2px",
      "weight": "500",
      "lineHeight": "11.2px",
      "letterSpacing": "normal",
      "sample": "APPLE",
      "element": "p",
      "occurrences": 1,
      "sourceId": "font-31"
    },
    {
      "role": "UI/supporting text",
      "family": "Neue Montreal Medium",
      "stack": "\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif",
      "size": "9.6px",
      "weight": "500",
      "lineHeight": "9.6px",
      "letterSpacing": "0.5px",
      "sample": "ABOUT",
      "element": "a",
      "occurrences": 12,
      "sourceId": "font-35"
    }
  ],
  "siteRoles": [
    {
      "role": "display",
      "size": "122.6px",
      "family": "IvyPresto Display Light",
      "source": "computed",
      "traits": "Regular",
      "weight": "300",
      "evidence": "font-15: computed CSS at 1440×1000; AI role: IvyPresto Display Light, 122.6px, used for very large title 'SPHERE' inside a project card.",
      "sampleId": "font-15",
      "confidence": 0.9,
      "lineHeight": "122.6px",
      "letterSpacing": "normal"
    },
    {
      "role": "heading",
      "size": "80px",
      "family": "Neue Montreal Medium",
      "source": "computed",
      "traits": "Regular",
      "weight": "500",
      "evidence": "font-16: computed CSS at 1440×1000; AI role: Neue Montreal Medium, 80px, used for large headings like 'THE' inside project cards.",
      "sampleId": "font-16",
      "confidence": 0.9,
      "lineHeight": "80px",
      "letterSpacing": "-2.4px"
    },
    {
      "role": "body",
      "size": "14.4px",
      "family": "Hedvig Letters Serif",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-10: computed CSS at 1440×1000; AI role: Hedvig Letters Serif, 14.4px, used for descriptive paragraphs in sections.",
      "sampleId": "font-10",
      "confidence": 0.85,
      "lineHeight": "23px",
      "letterSpacing": "0.4px"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [
    {
      "value": "#424242",
      "cssValue": "rgb(66, 66, 66)",
      "alpha": 1,
      "appliedAs": [
        "text"
      ],
      "occurrences": 84,
      "sourceId": "color-7"
    },
    {
      "value": "#EBEBFF",
      "cssValue": "rgba(242, 244, 247, 0.05)",
      "alpha": 0.050980392156862744,
      "appliedAs": [
        "background"
      ],
      "occurrences": 1,
      "sourceId": "color-11"
    },
    {
      "value": "#FFFFFF",
      "cssValue": "rgba(255, 255, 255, 0.5)",
      "alpha": 0.5019607843137255,
      "appliedAs": [
        "text"
      ],
      "occurrences": 1,
      "sourceId": "color-16"
    },
    {
      "value": "#B8B8B8",
      "cssValue": "rgb(184, 184, 184)",
      "alpha": 1,
      "appliedAs": [
        "text"
      ],
      "occurrences": 12,
      "sourceId": "color-17"
    }
  ],
  "functionalPalette": [
    {
      "hex": "#000000",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-2: computed rgb(0, 0, 0); AI role: Black (#000000) used as the primary background color for the page.",
      "sampleId": "color-2",
      "confidence": 0.95
    },
    {
      "hex": "#F2F4F8",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-1: computed rgb(242, 244, 248); AI role: Light grey/white (#F2F4F8) used as the background for large content panels.",
      "sampleId": "color-1",
      "confidence": 0.9
    },
    {
      "hex": "#424242",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-7: computed rgb(66, 66, 66); AI role: Dark grey (#424242) used for headings and text on light surfaces.",
      "sampleId": "color-7",
      "confidence": 0.85
    },
    {
      "hex": "#FFFFFF",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-5: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used for text on the dark canvas.",
      "sampleId": "color-5",
      "confidence": 0.85
    },
    {
      "hex": "#888888",
      "name": "muted text",
      "role": "muted-text",
      "source": "computed",
      "evidence": "color-9: computed rgb(136, 136, 136); AI role: Medium grey (#888888) used for secondary text like '( INTRO )'.",
      "sampleId": "color-9",
      "confidence": 0.8
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "Large border-radius on the white content panels, creating a 'card' feel within the page.",
  "density": "Low density, relying on ample whitespace and large typography to structure information.",
  "evidence": "Observed via the large rounded corners on the white sections separating them from the dark background, generous padding around text blocks, and the pill shape of the 'Get in touch' button.",
  "borderStyle": "Subtle borders used for separators in lists (e.g., awards, press).",
  "buttonStyle": "Pill-shaped, solid dark background with white text and an icon.",
  "cornerStyle": "Combination of sharp edges for full-width elements and large rounded corners for content surfaces.",
  "contentWidth": "Centered content with significant side margins on desktop, varying width depending on the section (e.g., logo grid vs single paragraph).",
  "spacingRhythm": "Large vertical spacing between sections, generous padding inside the rounded white panels."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root: 1410×377px; flex; padding {"top":"0px","right":"0px","bottom":"0px","left":"0px"}; gap 0px; background rgb(0, 0, 0); radius 0px.
- Representative content widths: 1410, 522, 480, 450px.
- Layout containers: 1; cards/surfaces: 1; media elements: 5; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": 1440,
    "captureBounds": {
      "top": 11893,
      "bottom": 12270,
      "pageHeight": 12470
    }
  },
  "container": {
    "size": "1410×377px",
    "position": "x 15px, y 11893px",
    "display": "flex",
    "positionMode": "relative",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "0px",
    "columns": "not captured",
    "background": "rgb(0, 0, 0)",
    "radius": "0px",
    "border": "0px none rgb(0, 0, 0)",
    "shadow": "none",
    "overflow": "hidden"
  },
  "spacing": {
    "observedGapsPx": [],
    "representativeContentWidthsPx": [
      1410,
      522,
      480,
      450
    ]
  },
  "columns": [
    {
      "element": "footer · I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you",
      "size": "1410×377px",
      "position": "x 15px, y 11893px",
      "display": "flex",
      "template": "not captured",
      "direction": "row",
      "gap": "0px"
    }
  ]
}
```

#### Cards and surfaces

```json
{
  "cards": [
    {
      "element": "footer · I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you",
      "size": "1410×377px",
      "position": "x 15px, y 11893px",
      "padding": [
        "0px",
        "0px",
        "0px",
        "0px"
      ],
      "radius": "0px",
      "border": "0px none rgb(0, 0, 0)",
      "shadow": "none",
      "background": "rgb(0, 0, 0)"
    }
  ],
  "surfaces": {
    "radii": [
      "200px"
    ],
    "borders": [],
    "shadows": [
      "rgba(0, 0, 0, 0.19) 0px 1.34368px 1.34368px -0.46875px, rgba(0, 0, 0, 0.18) 0px 3.18477px 3.18477px -0.9375px, rgba(0, 0, 0, 0.18) 0px 5.80935px 5.80935px -1.40625px, rgba(0, 0, 0, 0.17) 0px 9.65802px 9.65802px -1.875px, rgba(0, 0, 0, 0.16) 0px 15.5969px 15.5969px -2.34375px, rgba(0, 0, 0, 0.15) 0px 25.5306px 25.5306px -2.8125px, rgba(0, 0, 0, 0.12) 0px 43.962px 43.962px -3.28125px, rgba(0, 0, 0, 0.06) 0px 80px 80px -3.75px"
    ]
  }
}
```

#### Media treatment

```json
[
  {
    "element": "svg · svg",
    "size": "41×18px",
    "position": "x 65px, y 11943px",
    "aspectRatio": 2.3,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  },
  {
    "element": "svg · svg",
    "size": "24×24px",
    "position": "x 131px, y 12117px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  },
  {
    "element": "svg · svg",
    "size": "20×20px",
    "position": "x 65px, y 12117px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  },
  {
    "element": "svg · svg",
    "size": "20×20px",
    "position": "x 98px, y 12117px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  },
  {
    "element": "svg · svg",
    "size": "15×15px",
    "position": "x 1280px, y 11945px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  }
]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
{
  "schema": "little-details-section-measurements-v1",
  "source": "saved DOM/CSS element and animation maps",
  "capturedAt": "2026-10-06T14:52:11.390Z",
  "viewportWidth": 1440,
  "bounds": {
    "top": 11893,
    "bottom": 12270,
    "pageHeight": 12470
  },
  "root": {
    "id": "ld-1000",
    "tag": "footer",
    "role": null,
    "label": "I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you ",
    "rect": {
      "x": 15,
      "y": 11893,
      "width": 1410,
      "height": 377
    },
    "display": "flex",
    "position": "relative",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "0px",
    "columns": null,
    "background": "rgb(0, 0, 0)",
    "radius": "0px",
    "border": "0px none rgb(0, 0, 0)",
    "shadow": "none",
    "overflow": "hidden"
  },
  "spacing": {
    "gapsPx": [],
    "representativeContentWidthsPx": [
      1410,
      522,
      480,
      450
    ]
  },
  "columns": [
    {
      "id": "ld-1000",
      "tag": "footer",
      "role": null,
      "label": "I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you ",
      "rect": {
        "x": 15,
        "y": 11893,
        "width": 1410,
        "height": 377
      },
      "display": "flex",
      "columns": null,
      "direction": "row",
      "gap": "0px"
    }
  ],
  "cards": [
    {
      "id": "ld-1000",
      "tag": "footer",
      "role": null,
      "label": "I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you ",
      "rect": {
        "x": 15,
        "y": 11893,
        "width": 1410,
        "height": 377
      },
      "radius": "0px",
      "border": "0px none rgb(0, 0, 0)",
      "shadow": "none",
      "background": "rgb(0, 0, 0)",
      "padding": [
        "0px",
        "0px",
        "0px",
        "0px"
      ]
    }
  ],
  "surfaces": {
    "radii": [
      "200px"
    ],
    "borders": [],
    "shadows": [
      "rgba(0, 0, 0, 0.19) 0px 1.34368px 1.34368px -0.46875px, rgba(0, 0, 0, 0.18) 0px 3.18477px 3.18477px -0.9375px, rgba(0, 0, 0, 0.18) 0px 5.80935px 5.80935px -1.40625px, rgba(0, 0, 0, 0.17) 0px 9.65802px 9.65802px -1.875px, rgba(0, 0, 0, 0.16) 0px 15.5969px 15.5969px -2.34375px, rgba(0, 0, 0, 0.15) 0px 25.5306px 25.5306px -2.8125px, rgba(0, 0, 0, 0.12) 0px 43.962px 43.962px -3.28125px, rgba(0, 0, 0, 0.06) 0px 80px 80px -3.75px"
    ]
  },
  "media": [
    {
      "id": "ld-1005",
      "tag": "svg",
      "role": null,
      "label": "svg",
      "rect": {
        "x": 65,
        "y": 11943,
        "width": 41,
        "height": 18
      },
      "aspectRatio": 2.3,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    },
    {
      "id": "ld-1017",
      "tag": "svg",
      "role": "presentation",
      "label": "svg",
      "rect": {
        "x": 131,
        "y": 12117,
        "width": 24,
        "height": 24
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    },
    {
      "id": "ld-1011",
      "tag": "svg",
      "role": "presentation",
      "label": "svg",
      "rect": {
        "x": 65,
        "y": 12117,
        "width": 20,
        "height": 20
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    },
    {
      "id": "ld-1014",
      "tag": "svg",
      "role": "presentation",
      "label": "svg",
      "rect": {
        "x": 98,
        "y": 12117,
        "width": 20,
        "height": 20
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    },
    {
      "id": "ld-996",
      "tag": "svg",
      "role": "presentation",
      "label": "svg",
      "rect": {
        "x": 1280,
        "y": 11945,
        "width": 15,
        "height": 15
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    }
  ],
  "animations": [],
  "coverage": {
    "elementsInSection": 46,
    "cards": 1,
    "media": 5,
    "animations": 0
  },
  "limitations": [
    "Values describe the captured desktop viewport and may change at other breakpoints.",
    "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.",
    "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent."
  ]
}
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: 1440px wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 7/7
- Can build: Yes
- Missing facts: timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: timestamped authored motion.

### Agent implementation prompt

Create an original footer section inspired by the design evidence titled “CREATIVE DIRECTOR  APPLE”.

Purpose: footer section from the Home page of Graham McDonnell.

Structure: 1410×377px root; flex. Source layout label: 1410×377px root; flex. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: rgb(0, 0, 0) with 1410×377px root; flex. Inspect the crop for image and content hierarchy.

Components: Navigation Bar, Hero, Feature Card, Logo Strip, Primary Button, Footer, FAQ Accordion, Scroll Linked List Reveals, Rounded Surface Panels.

Style direction: editorial, typographic, cinematic, dark-mode, minimal.

Observed crop: 1440×377px (3.82:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"display","size":"122.6px","family":"IvyPresto Display Light","source":"computed","traits":"Regular","weight":"300","evidence":"font-15: computed CSS at 1440×1000; AI role: IvyPresto Display Light, 122.6px, used for very large title 'SPHERE' inside a project card.","sampleId":"font-15","confidence":0.9,"lineHeight":"122.6px","letterSpacing":"normal"} {"role":"heading","size":"80px","family":"Neue Montreal Medium","source":"computed","traits":"Regular","weight":"500","evidence":"font-16: computed CSS at 1440×1000; AI role: Neue Montreal Medium, 80px, used for large headings like 'THE' inside project cards.","sampleId":"font-16","confidence":0.9,"lineHeight":"80px","letterSpacing":"-2.4px"} {"role":"body","size":"14.4px","family":"Hedvig Letters Serif","source":"computed","traits":"Regular","weight":"400","evidence":"font-10: computed CSS at 1440×1000; AI role: Hedvig Letters Serif, 14.4px, used for descriptive paragraphs in sections.","sampleId":"font-10","confidence":0.85,"lineHeight":"23px","letterSpacing":"0.4px"}

Color evidence: {"hex":"#000000","name":"canvas","role":"canvas","source":"computed","evidence":"color-2: computed rgb(0, 0, 0); AI role: Black (#000000) used as the primary background color for the page.","sampleId":"color-2","confidence":0.95} {"hex":"#F2F4F8","name":"surface","role":"surface","source":"computed","evidence":"color-1: computed rgb(242, 244, 248); AI role: Light grey/white (#F2F4F8) used as the background for large content panels.","sampleId":"color-1","confidence":0.9} {"hex":"#424242","name":"text","role":"text","source":"computed","evidence":"color-7: computed rgb(66, 66, 66); AI role: Dark grey (#424242) used for headings and text on light surfaces.","sampleId":"color-7","confidence":0.85} {"hex":"#FFFFFF","name":"text","role":"text","source":"computed","evidence":"color-5: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used for text on the dark canvas.","sampleId":"color-5","confidence":0.85} {"hex":"#888888","name":"muted text","role":"muted-text","source":"computed","evidence":"color-9: computed rgb(136, 136, 136); AI role: Medium grey (#888888) used for secondary text like '( INTRO )'.","sampleId":"color-9","confidence":0.8}

Typography measured inside this section: {"id":"font-3","family":"MD Lórien Trial Regular","fontStack":"\"MD Lórien Trial Regular\", \"MD Lórien Trial Regular Placeholder\", sans-serif","weight":"400","size":"11.2px","lineHeight":"11.2px","letterSpacing":"0.6px","traits":"Regular","count":1,"contexts":[{"tag":"h1","text":"CREATIVE DIRECTOR  APPLE","top":12207,"property":"font"}]} {"id":"font-13","family":"Neue Montreal Medium","fontStack":"\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif","weight":"500","size":"12.8px","lineHeight":"12.8px","letterSpacing":"normal","traits":"Regular","count":2,"contexts":[{"tag":"p","text":"GRAHAM MCDONNELL","top":12207,"property":"font"},{"tag":"span","text":"10:52 AM","top":12207,"property":"font"}]} {"id":"font-14","family":"Neue Montreal Medium","fontStack":"\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif","weight":"500","size":"10px","lineHeight":"10px","letterSpacing":"0.8px","traits":"uppercase","count":2,"contexts":[{"tag":"p","text":"Get In Touch","top":11147,"property":"font"},{"tag":"p","text":"Get in Touch","top":11947,"property":"font"}]} {"id":"font-28","family":"Arial","fontStack":"Arial, sans-serif","weight":"400","size":"12.8px","lineHeight":"12.8px","letterSpacing":"normal","traits":"Regular","count":1,"contexts":[{"tag":"p","text":"","top":12207,"property":"font"}]} {"id":"font-29","family":"Funnel Display","fontStack":"\"Funnel Display\", sans-serif","weight":"600","size":"12.8px","lineHeight":"12.8px","letterSpacing":"normal","traits":"Regular","count":1,"contexts":[{"tag":"p","text":"©2025 LONDON, UK","top":12207,"property":"font"}]} {"id":"font-31","family":"Neue Montreal Medium","fontStack":"\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif","weight":"500","size":"11.2px","lineHeight":"11.2px","letterSpacing":"normal","traits":"Regular","count":1,"contexts":[{"tag":"p","text":"APPLE","top":12208,"property":"font"}]} {"id":"font-35","family":"Neue Montreal Medium","fontStack":"\"Neue Montreal Medium\", \"Neue Montreal Medium Placeholder\", sans-serif","weight":"500","size":"9.6px","lineHeight":"9.6px","letterSpacing":"0.5px","traits":"uppercase","count":12,"contexts":[{"tag":"a","text":"ABOUT","top":12007,"property":"font"},{"tag":"a","text":"WORK","top":12007,"property":"font"},{"tag":"a","text":"LABS","top":12007,"property":"font"}]}

Colors measured inside this section: {"id":"color-7","hex":"#424242","alpha":1,"cssValue":"rgb(66, 66, 66)","count":84,"contexts":[{"tag":"h3","text":"Notable Partners","top":3751,"property":"text"},{"tag":"h4","text":"D&AD AWARDS","top":4267,"property":"text"},{"tag":"p","text":"PAGES","top":11981,"property":"text"}]} {"id":"color-11","hex":"#EBEBFF","alpha":0.050980392156862744,"cssValue":"rgba(242, 244, 247, 0.05)","count":1,"contexts":[{"tag":"div","text":"CREATIVE DIRECTOR  APPLEGRAHAM MCDONNELL©2025 LONDON, UK10:52 AM","top":12187,"property":"background"}]} {"id":"color-16","hex":"#FFFFFF","alpha":0.5019607843137255,"cssValue":"rgba(255, 255, 255, 0.5)","count":1,"contexts":[{"tag":"p","text":"I'm always open to exploring new opportunities. Whether you'd like to collaborate on a project, you ","top":11993,"property":"text"}]} {"id":"color-17","hex":"#B8B8B8","alpha":1,"cssValue":"rgb(184, 184, 184)","count":12,"contexts":[{"tag":"a","text":"ABOUT","top":12007,"property":"text"}]}

Exact section measurements from the saved element map: root {"rect":{"x":15,"y":11893,"width":1410,"height":377},"padding":{"top":"0px","right":"0px","bottom":"0px","left":"0px"},"gap":"0px","columns":null,"overflow":"hidden"}; spacing {"gapsPx":[],"representativeContentWidthsPx":[1410,522,480,450]}; surfaces {"radii":["200px"],"borders":[],"shadows":["rgba(0, 0, 0, 0.19) 0px 1.34368px 1.34368px -0.46875px, rgba(0, 0, 0, 0.18) 0px 3.18477px 3.18477px -0.9375px, rgba(0, 0, 0, 0.18) 0px 5.80935px 5.80935px -1.40625px, rgba(0, 0, 0, 0.17) 0px 9.65802px 9.65802px -1.875px, rgba(0, 0, 0, 0.16) 0px 15.5969px 15.5969px -2.34375px, rgba(0, 0, 0, 0.15) 0px 25.5306px 25.5306px -2.8125px, rgba(0, 0, 0, 0.12) 0px 43.962px 43.962px -3.28125px, rgba(0, 0, 0, 0.06) 0px 80px 80px -3.75px"]}; media [{"tag":"svg","rect":{"x":65,"y":11943,"width":41,"height":18},"aspectRatio":2.3,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"},{"tag":"svg","rect":{"x":131,"y":12117,"width":24,"height":24},"aspectRatio":1,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"},{"tag":"svg","rect":{"x":65,"y":12117,"width":20,"height":20},"aspectRatio":1,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"},{"tag":"svg","rect":{"x":98,"y":12117,"width":20,"height":20},"aspectRatio":1,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"}]

Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.