# Start With One Costly Problem CTA — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://www.cadvel.com/
Website: Cadvel
Section ID: ba2a00af-fe67-4fd8-bde3-e761c8a7b3cc
Status: deterministic evidence captured; editorial AI review pending

## Purpose

This is a cta section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

1440×903px root; block

## Visual signature

typographic, corporate, brutalist, swiss-modernist, data-driven treatment at 1440×840px. The crop spans 8588–9428px of a 10351px page.

## Components

- Navigation Bar
- Hero
- Feature Collection
- Editorial Card
- Footer
- Primary Button
- Bordered Grid Layout
- Process Flowchart

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: cta
- Source type: cta
- Structure: 1440×903px root; block
- Layout: 1440×903px root; block
- Styles: typographic, corporate, brutalist, swiss-modernist, data-driven
- Components: Navigation Bar, Hero, Feature Collection, Editorial Card, Footer, Primary Button, Bordered Grid Layout, Process Flowchart
- Purpose: cta section from the Home page of Cadvel.
- Visual signature: rgb(11, 48, 49) with 1440×903px root; block. Inspect the crop for image and content hierarchy.

### Crop and composition

- Crop: 1440×840px; aspect ratio 1.714:1
- Page bounds: 8588–9428px of 10351px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [
    {
      "role": "section heading",
      "family": "Suisse Intl",
      "stack": "\"Suisse Intl\", Arial, sans-serif",
      "size": "80px",
      "weight": "400",
      "lineHeight": "80px",
      "letterSpacing": "-3.2px",
      "sample": "Five data problems we get hired to fix",
      "element": "h2",
      "occurrences": 3,
      "sourceId": "font-5"
    },
    {
      "role": "UI/supporting text",
      "family": "Suisse Intl",
      "stack": "\"Suisse Intl\", Arial, sans-serif",
      "size": "16px",
      "weight": "400",
      "lineHeight": "normal",
      "letterSpacing": "-0.2px",
      "sample": "See our work",
      "element": "a",
      "occurrences": 3,
      "sourceId": "font-18"
    },
    {
      "role": "UI/supporting text",
      "family": "Suisse Intl",
      "stack": "\"Suisse Intl\", Arial, sans-serif",
      "size": "16px",
      "weight": "400",
      "lineHeight": "normal",
      "letterSpacing": "-0.1px",
      "sample": "Calculate the cost",
      "element": "div",
      "occurrences": 2,
      "sourceId": "font-19"
    }
  ],
  "siteRoles": [
    {
      "role": "display",
      "size": "80px",
      "family": "Suisse Intl",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-5: computed CSS at 1440×1000; AI role: 80px Suisse Intl with -3.2px tracking, used for massive section headers like 'Five data problems we get hired to fix'.",
      "sampleId": "font-5",
      "confidence": 1,
      "lineHeight": "80px",
      "letterSpacing": "-3.2px"
    },
    {
      "role": "heading",
      "size": "60px",
      "family": "Suisse Intl",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-2: computed CSS at 1440×1000; AI role: 60px Suisse Intl with -2.4px tracking, used for the main hero headline 'Your data should drive value. Not costs.'.",
      "sampleId": "font-2",
      "confidence": 1,
      "lineHeight": "60px",
      "letterSpacing": "-2.4px"
    },
    {
      "role": "body",
      "size": "16px",
      "family": "Suisse Intl",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-10: computed CSS at 1440×1000; AI role: 16px Suisse Intl used extensively for explanatory paragraphs and standard body copy.",
      "sampleId": "font-10",
      "confidence": 1,
      "lineHeight": "22.4px",
      "letterSpacing": "-0.3px"
    },
    {
      "role": "mono",
      "size": "12px",
      "family": "Suisse Intl",
      "source": "computed",
      "traits": "uppercase",
      "weight": "400",
      "evidence": "font-11: computed CSS at 1440×1000; AI role: 12px uppercase Suisse Intl used for small labels, numbering (e.g., '04'), and microcopy, serving a utility role similar to a monospace font in this context.",
      "sampleId": "font-11",
      "confidence": 0.8,
      "lineHeight": "16.8px",
      "letterSpacing": "-0.2px"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [
    {
      "value": "#F5F5EB",
      "cssValue": "rgba(245, 243, 238, 0.1)",
      "alpha": 0.10196078431372549,
      "appliedAs": [
        "border"
      ],
      "occurrences": 16,
      "sourceId": "color-18"
    }
  ],
  "functionalPalette": [
    {
      "hex": "#FFFFFF",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-3: computed rgb(255, 255, 255); AI role: Pure white used as the foundational background for many content sections, notably the 'Five data problems' area.",
      "sampleId": "color-3",
      "confidence": 1
    },
    {
      "hex": "#0B3031",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-4: computed rgb(11, 48, 49); AI role: Deep dark green (#0B3031) used for the hero section, footer, and navigation bar backgrounds.",
      "sampleId": "color-4",
      "confidence": 1
    },
    {
      "hex": "#000000",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-1: computed rgb(0, 0, 0); AI role: Solid black used for primary typography on light backgrounds.",
      "sampleId": "color-1",
      "confidence": 1
    },
    {
      "hex": "#F5F5F5",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-2: computed rgb(245, 245, 245); AI role: Light gray (#F5F5F5) used as an alternating background color to separate sections.",
      "sampleId": "color-2",
      "confidence": 0.9
    },
    {
      "hex": "#F5F3EE",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-8: computed rgb(245, 243, 238); AI role: Off-white (#F5F3EE) used for text layered over the dark green surface areas.",
      "sampleId": "color-8",
      "confidence": 0.9
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "0px for all elements including buttons, cards, images, and layout containers.",
  "density": "Low to medium. The strict grid system introduces structure, but ample whitespace prevents the UI from feeling cluttered, emphasizing the typography.",
  "evidence": "Visual inspection of the sharp-edged 'Calculate the cost' button, the 1px grid lines separating 'Late detection' / 'Fragmented data' blocks, and the stark presentation of the 80px typography.",
  "borderStyle": "Extensive use of 1px solid borders. These act as architectural framing devices, dividing the page into distinct cells. Low opacity is often used to soften the grid's visual weight.",
  "buttonStyle": "Rectangular and blocky. Buttons typically feature a stark contrasting background (e.g., white on dark green) and often include a square icon compartment delineated by a 1px border.",
  "cornerStyle": "Universally sharp and angular. No rounded corners are present on the interface.",
  "contentWidth": "Centered, constrained max-width container that ensures readability while allowing background colors or border grids to bleed to the viewport edges.",
  "spacingRhythm": "Generous macro-spacing between distinct sections, contrasted with tight, grid-locked micro-spacing within feature cards and tables. Margins and paddings appear mathematically proportioned."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root: 1440×903px; block; padding {"top":"0px","right":"0px","bottom":"0px","left":"0px"}; gap normal; background rgb(11, 48, 49); radius 0px.
- Observed gaps: 20px.
- Representative content widths: 632, 454, 249px.
- Layout containers: 1; cards/surfaces: 0; media elements: 1; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": 1440,
    "captureBounds": {
      "top": 8588,
      "bottom": 9428,
      "pageHeight": 10351
    }
  },
  "container": {
    "size": "1440×903px",
    "position": "x 0px, y 8517px",
    "display": "block",
    "positionMode": "relative",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": "not captured",
    "background": "rgb(11, 48, 49)",
    "radius": "0px",
    "border": "0px none rgb(255, 255, 255)",
    "shadow": "none",
    "overflow": "hidden"
  },
  "spacing": {
    "observedGapsPx": [
      20
    ],
    "representativeContentWidthsPx": [
      632,
      454,
      249
    ]
  },
  "columns": [
    {
      "element": "a · Book a 30-minute call",
      "size": "249×52px",
      "position": "x 529px, y 8992px",
      "display": "flex",
      "template": "not captured",
      "direction": "row",
      "gap": "20px"
    }
  ]
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": {
    "radii": [],
    "borders": [],
    "shadows": []
  }
}
```

#### Media treatment

```json
[
  {
    "element": "svg · svg",
    "size": "16×16px",
    "position": "x 744px, y 9010px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  }
]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
{
  "schema": "little-details-section-measurements-v1",
  "source": "saved DOM/CSS element and animation maps",
  "capturedAt": "2026-10-21T03:55:08.376Z",
  "viewportWidth": 1440,
  "bounds": {
    "top": 8588,
    "bottom": 9428,
    "pageHeight": 10351
  },
  "root": {
    "id": "ld-2951",
    "tag": "section",
    "role": null,
    "label": "Start with one costly problem.We measure its cost and define the scope through a fixed-price assessm",
    "rect": {
      "x": 0,
      "y": 8517,
      "width": 1440,
      "height": 903
    },
    "display": "block",
    "position": "relative",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": null,
    "background": "rgb(11, 48, 49)",
    "radius": "0px",
    "border": "0px none rgb(255, 255, 255)",
    "shadow": "none",
    "overflow": "hidden"
  },
  "spacing": {
    "gapsPx": [
      20
    ],
    "representativeContentWidthsPx": [
      632,
      454,
      249
    ]
  },
  "columns": [
    {
      "id": "ld-2967",
      "tag": "a",
      "role": null,
      "label": "Book a 30-minute call",
      "rect": {
        "x": 529,
        "y": 8992,
        "width": 249,
        "height": 52
      },
      "display": "flex",
      "columns": null,
      "direction": "row",
      "gap": "20px"
    }
  ],
  "cards": [],
  "surfaces": {
    "radii": [],
    "borders": [],
    "shadows": []
  },
  "media": [
    {
      "id": "ld-2971",
      "tag": "svg",
      "role": null,
      "label": "svg",
      "rect": {
        "x": 744,
        "y": 9010,
        "width": 16,
        "height": 16
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    }
  ],
  "animations": [],
  "coverage": {
    "elementsInSection": 7,
    "cards": 0,
    "media": 1,
    "animations": 0
  },
  "limitations": [
    "Values describe the captured desktop viewport and may change at other breakpoints.",
    "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.",
    "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent."
  ]
}
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: 1440px wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 7/7
- Can build: Yes
- Missing facts: timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: timestamped authored motion.

### Agent implementation prompt

Create an original cta section inspired by the design evidence titled “Start With One Costly Problem CTA”.

Purpose: cta section from the Home page of Cadvel.

Structure: 1440×903px root; block. Source layout label: 1440×903px root; block. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: rgb(11, 48, 49) with 1440×903px root; block. Inspect the crop for image and content hierarchy.

Components: Navigation Bar, Hero, Feature Collection, Editorial Card, Footer, Primary Button, Bordered Grid Layout, Process Flowchart.

Style direction: typographic, corporate, brutalist, swiss-modernist, data-driven.

Observed crop: 1440×840px (1.714:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"display","size":"80px","family":"Suisse Intl","source":"computed","traits":"Regular","weight":"400","evidence":"font-5: computed CSS at 1440×1000; AI role: 80px Suisse Intl with -3.2px tracking, used for massive section headers like 'Five data problems we get hired to fix'.","sampleId":"font-5","confidence":1,"lineHeight":"80px","letterSpacing":"-3.2px"} {"role":"heading","size":"60px","family":"Suisse Intl","source":"computed","traits":"Regular","weight":"400","evidence":"font-2: computed CSS at 1440×1000; AI role: 60px Suisse Intl with -2.4px tracking, used for the main hero headline 'Your data should drive value. Not costs.'.","sampleId":"font-2","confidence":1,"lineHeight":"60px","letterSpacing":"-2.4px"} {"role":"body","size":"16px","family":"Suisse Intl","source":"computed","traits":"Regular","weight":"400","evidence":"font-10: computed CSS at 1440×1000; AI role: 16px Suisse Intl used extensively for explanatory paragraphs and standard body copy.","sampleId":"font-10","confidence":1,"lineHeight":"22.4px","letterSpacing":"-0.3px"} {"role":"mono","size":"12px","family":"Suisse Intl","source":"computed","traits":"uppercase","weight":"400","evidence":"font-11: computed CSS at 1440×1000; AI role: 12px uppercase Suisse Intl used for small labels, numbering (e.g., '04'), and microcopy, serving a utility role similar to a monospace font in this context.","sampleId":"font-11","confidence":0.8,"lineHeight":"16.8px","letterSpacing":"-0.2px"}

Color evidence: {"hex":"#FFFFFF","name":"canvas","role":"canvas","source":"computed","evidence":"color-3: computed rgb(255, 255, 255); AI role: Pure white used as the foundational background for many content sections, notably the 'Five data problems' area.","sampleId":"color-3","confidence":1} {"hex":"#0B3031","name":"surface","role":"surface","source":"computed","evidence":"color-4: computed rgb(11, 48, 49); AI role: Deep dark green (#0B3031) used for the hero section, footer, and navigation bar backgrounds.","sampleId":"color-4","confidence":1} {"hex":"#000000","name":"text","role":"text","source":"computed","evidence":"color-1: computed rgb(0, 0, 0); AI role: Solid black used for primary typography on light backgrounds.","sampleId":"color-1","confidence":1} {"hex":"#F5F5F5","name":"surface","role":"surface","source":"computed","evidence":"color-2: computed rgb(245, 245, 245); AI role: Light gray (#F5F5F5) used as an alternating background color to separate sections.","sampleId":"color-2","confidence":0.9} {"hex":"#F5F3EE","name":"text","role":"text","source":"computed","evidence":"color-8: computed rgb(245, 243, 238); AI role: Off-white (#F5F3EE) used for text layered over the dark green surface areas.","sampleId":"color-8","confidence":0.9}

Typography measured inside this section: {"id":"font-5","family":"Suisse Intl","fontStack":"\"Suisse Intl\", Arial, sans-serif","weight":"400","size":"80px","lineHeight":"80px","letterSpacing":"-3.2px","traits":"Regular","count":3,"contexts":[{"tag":"h2","text":"Five data problems we get hired to fix","top":910,"property":"font"},{"tag":"h2","text":"We only fix what we can measure","top":2490,"property":"font"},{"tag":"h2","text":"Start with one costly problem.","top":8717,"property":"font"}]} {"id":"font-18","family":"Suisse Intl","fontStack":"\"Suisse Intl\", Arial, sans-serif","weight":"400","size":"16px","lineHeight":"normal","letterSpacing":"-0.2px","traits":"Regular","count":3,"contexts":[{"tag":"a","text":"See our work","top":420,"property":"font"},{"tag":"div","text":"Learn more","top":8185,"property":"font"},{"tag":"a","text":"Case studies","top":9004,"property":"font"}]} {"id":"font-19","family":"Suisse Intl","fontStack":"\"Suisse Intl\", Arial, sans-serif","weight":"400","size":"16px","lineHeight":"normal","letterSpacing":"-0.1px","traits":"Regular","count":2,"contexts":[{"tag":"div","text":"Calculate the cost","top":420,"property":"font"},{"tag":"div","text":"Book a 30-minute call","top":9004,"property":"font"}]}

Colors measured inside this section: {"id":"color-18","hex":"#F5F5EB","alpha":0.10196078431372549,"cssValue":"rgba(245, 243, 238, 0.1)","count":16,"contexts":[{"tag":"nav","text":"HomeCost measurementServicesData modeling & lineageOne number everyone trustsPerformance & cost opti","top":0,"property":"border"},{"tag":"footer","text":"Our perspective, straight to your inboxBy subscribing, you agree to receive Cadvel updates. See our ","top":9420,"property":"border"},{"tag":"div","text":"Our perspective, straight to your inboxBy subscribing, you agree to receive Cadvel updates. See our ","top":9421,"property":"border"}]}

Exact section measurements from the saved element map: root {"rect":{"x":0,"y":8517,"width":1440,"height":903},"padding":{"top":"0px","right":"0px","bottom":"0px","left":"0px"},"gap":"normal","columns":null,"overflow":"hidden"}; spacing {"gapsPx":[20],"representativeContentWidthsPx":[632,454,249]}; surfaces {"radii":[],"borders":[],"shadows":[]}; media [{"tag":"svg","rect":{"x":744,"y":9010,"width":16,"height":16},"aspectRatio":1,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"}]

Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.