# Business Spend Management Hero — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://www.pleo.io/en
Website: Pleo
Section ID: b4e86055-4993-464a-b01a-b0a500ac64f4
Status: deterministic evidence partially captured; editorial AI review pending

## Purpose

This is a hero section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

captured layout

## Visual signature

minimal, bold, corporate, playful, scandinavian-clean, soft-tech treatment at 1440×1008px. The crop spans 0–1008px of a 7885px page.

## Components

- Navigation Bar
- Hero With Background Imagery
- Primary Button
- Feature Card
- Logo Strip
- Testimonial Card
- Footer
- Floating UI Snippets
- Oversized Typographical Footer

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: hero
- Source type: hero
- Structure: captured layout
- Layout: captured layout
- Styles: minimal, bold, corporate, playful, scandinavian-clean, soft-tech
- Components: Navigation Bar, Hero With Background Imagery, Primary Button, Feature Card, Logo Strip, Testimonial Card, Footer, Floating UI Snippets, Oversized Typographical Footer
- Purpose: hero section from the Home page of Pleo.
- Visual signature: Captured visual surface with captured layout. Inspect the crop for image and content hierarchy.

### Crop and composition

- Crop: 1440×1008px; aspect ratio 1.429:1
- Page bounds: 0–1008px of 7885px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [
    {
      "role": "section heading",
      "family": "Pleo Scandi Gellix Headline",
      "stack": "\"Pleo Scandi Gellix Headline\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "58px",
      "weight": "400",
      "lineHeight": "60px",
      "letterSpacing": "-0.6px",
      "sample": "First in Europe for business spend",
      "element": "h1",
      "occurrences": 1,
      "sourceId": "font-3"
    },
    {
      "role": "card/subheading",
      "family": "Pleo Scandi Gellix Text",
      "stack": "\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "26px",
      "weight": "400",
      "lineHeight": "31.2px",
      "letterSpacing": "normal",
      "sample": "Issue cards, pay bills, and automatically sync your books in the background",
      "element": "p",
      "occurrences": 1,
      "sourceId": "font-7"
    },
    {
      "role": "card/subheading",
      "family": "Pleo Scandi Gellix Text",
      "stack": "\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "20px",
      "weight": "400",
      "lineHeight": "20px",
      "letterSpacing": "normal",
      "sample": "Trusted by 40,000+ companies across Europe",
      "element": "p",
      "occurrences": 1,
      "sourceId": "font-8"
    },
    {
      "role": "UI/supporting text",
      "family": "Pleo Scandi Gellix Headline",
      "stack": "\"Pleo Scandi Gellix Headline\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "14px",
      "weight": "400",
      "lineHeight": "14px",
      "letterSpacing": "normal",
      "sample": "Small",
      "element": "span",
      "occurrences": 9,
      "sourceId": "font-11"
    },
    {
      "role": "UI/supporting text",
      "family": "Pleo Scandi Gellix Text",
      "stack": "\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "12px",
      "weight": "400",
      "lineHeight": "12px",
      "letterSpacing": "normal",
      "sample": "1-49 employees",
      "element": "span",
      "occurrences": 3,
      "sourceId": "font-13"
    },
    {
      "role": "action label",
      "family": "Pleo Scandi Gellix Text",
      "stack": "\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "size": "16px",
      "weight": "400",
      "lineHeight": "16px",
      "letterSpacing": "normal",
      "sample": "Solutions",
      "element": "button",
      "occurrences": 11,
      "sourceId": "font-16"
    }
  ],
  "siteRoles": [
    {
      "role": "display",
      "size": "78px",
      "family": "Pleo Scandi Gellix Headline",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-10: computed CSS at 1440×1000; AI role: 78px Pleo Scandi Gellix Headline with -1.3px letter spacing, used for major visual text elements.",
      "sampleId": "font-10",
      "confidence": 0.95,
      "lineHeight": "72px",
      "letterSpacing": "-1.3px"
    },
    {
      "role": "heading",
      "size": "26px",
      "family": "Pleo Scandi Gellix Headline",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-2: computed CSS at 1440×1000; AI role: 26px Pleo Scandi Gellix Headline used for section titles.",
      "sampleId": "font-2",
      "confidence": 0.9,
      "lineHeight": "31.2px",
      "letterSpacing": "normal"
    },
    {
      "role": "body",
      "size": "16px",
      "family": "Pleo Scandi Gellix Text",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-5: computed CSS at 1440×1000; AI role: 16px Pleo Scandi Gellix Text used for standard paragraph text like testimonial names.",
      "sampleId": "font-5",
      "confidence": 0.85,
      "lineHeight": "21.3px",
      "letterSpacing": "normal"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [
    {
      "value": "#131414",
      "cssValue": "rgb(19, 20, 20)",
      "alpha": 1,
      "appliedAs": [
        "text"
      ],
      "occurrences": 188,
      "sourceId": "color-1"
    },
    {
      "value": "#EEF4F4",
      "cssValue": "rgb(238, 244, 244)",
      "alpha": 1,
      "appliedAs": [
        "background",
        "text",
        "svg-fill"
      ],
      "occurrences": 15,
      "sourceId": "color-2"
    },
    {
      "value": "#FEB6FE",
      "cssValue": "rgb(254, 182, 254)",
      "alpha": 1,
      "appliedAs": [
        "control-background",
        "background"
      ],
      "occurrences": 76,
      "sourceId": "color-3"
    },
    {
      "value": "#FAFCFC",
      "cssValue": "rgb(250, 252, 252)",
      "alpha": 1,
      "appliedAs": [
        "background",
        "text"
      ],
      "occurrences": 13,
      "sourceId": "color-4"
    },
    {
      "value": "#000000",
      "cssValue": "oklab(0.190121 -0.00151508 -0.000462726 / 0.00999999)",
      "alpha": 0.011764705882352941,
      "appliedAs": [
        "background"
      ],
      "occurrences": 1,
      "sourceId": "color-5"
    },
    {
      "value": "#575B5B",
      "cssValue": "rgb(87, 91, 91)",
      "alpha": 1,
      "appliedAs": [
        "text"
      ],
      "occurrences": 5,
      "sourceId": "color-6"
    },
    {
      "value": "#E1E6E6",
      "cssValue": "rgb(225, 230, 230)",
      "alpha": 1,
      "appliedAs": [
        "border",
        "background",
        "control-background"
      ],
      "occurrences": 14,
      "sourceId": "color-8"
    }
  ],
  "functionalPalette": [
    {
      "hex": "#131414",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-1: computed rgb(19, 20, 20); AI role: #131414 used for primary headings and body text.",
      "sampleId": "color-1",
      "confidence": 0.95
    },
    {
      "hex": "#FEB6FE",
      "name": "primary action",
      "role": "primary-action",
      "source": "computed",
      "evidence": "color-3: computed rgb(254, 182, 254); AI role: #FEB6FE (pink) used for primary call-to-action buttons and highlighted section backgrounds.",
      "sampleId": "color-3",
      "confidence": 0.95
    },
    {
      "hex": "#FAFCFC",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-4: computed rgb(250, 252, 252); AI role: #FAFCFC used as the primary background color for the page body.",
      "sampleId": "color-4",
      "confidence": 0.9
    },
    {
      "hex": "#EEF4F4",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-2: computed rgb(238, 244, 244); AI role: #EEF4F4 used as the background color for feature cards and secondary sections.",
      "sampleId": "color-2",
      "confidence": 0.85
    },
    {
      "hex": "#575B5B",
      "name": "muted text",
      "role": "muted-text",
      "source": "computed",
      "evidence": "color-6: computed rgb(87, 91, 91); AI role: #575B5B used for secondary, less prominent text descriptions.",
      "sampleId": "color-6",
      "confidence": 0.8
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "Buttons appear as fully rounded pills; cards likely use a radius of 12px to 16px.",
  "density": "Low density, breathable layout emphasizing focus on typography and key visuals.",
  "evidence": "Visual inspection of the screenshots and dominant CSS color/font patterns provided in the facts.",
  "borderStyle": "Mostly borderless design, relying on subtle background color shifts (#FAFCFC to #EEF4F4) to delineate areas.",
  "buttonStyle": "Pill-shaped, typically solid fill for primary actions (pink) or subtle backgrounds for secondary actions.",
  "cornerStyle": "Soft, rounded corners applied consistently to buttons, tags, and larger feature cards.",
  "contentWidth": "Content is constrained to a central max-width column, though background colors and imagery bleed to the viewport edges.",
  "spacingRhythm": "Generous vertical rhythm with large padding between distinct sections and internal padding within cards."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root container was not deterministically isolated.
- Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": null,
    "captureBounds": null
  },
  "container": null,
  "spacing": {
    "observedGapsPx": [],
    "representativeContentWidthsPx": []
  },
  "columns": []
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": null
}
```

#### Media treatment

```json
[]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
null
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: unknownpx wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 6/7
- Can build: Yes
- Missing facts: section-level geometry, surfaces, media treatment, and animation parameters; timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: section-level geometry, surfaces, media treatment, and animation parameters; timestamped authored motion.

### Agent implementation prompt

Create an original hero section inspired by the design evidence titled “Business Spend Management Hero”.

Purpose: hero section from the Home page of Pleo.

Structure: captured layout. Source layout label: captured layout. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: Captured visual surface with captured layout. Inspect the crop for image and content hierarchy.

Components: Navigation Bar, Hero With Background Imagery, Primary Button, Feature Card, Logo Strip, Testimonial Card, Footer, Floating UI Snippets, Oversized Typographical Footer.

Style direction: minimal, bold, corporate, playful, scandinavian-clean, soft-tech.

Observed crop: 1440×1008px (1.429:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"display","size":"78px","family":"Pleo Scandi Gellix Headline","source":"computed","traits":"Regular","weight":"400","evidence":"font-10: computed CSS at 1440×1000; AI role: 78px Pleo Scandi Gellix Headline with -1.3px letter spacing, used for major visual text elements.","sampleId":"font-10","confidence":0.95,"lineHeight":"72px","letterSpacing":"-1.3px"} {"role":"heading","size":"26px","family":"Pleo Scandi Gellix Headline","source":"computed","traits":"Regular","weight":"400","evidence":"font-2: computed CSS at 1440×1000; AI role: 26px Pleo Scandi Gellix Headline used for section titles.","sampleId":"font-2","confidence":0.9,"lineHeight":"31.2px","letterSpacing":"normal"} {"role":"body","size":"16px","family":"Pleo Scandi Gellix Text","source":"computed","traits":"Regular","weight":"400","evidence":"font-5: computed CSS at 1440×1000; AI role: 16px Pleo Scandi Gellix Text used for standard paragraph text like testimonial names.","sampleId":"font-5","confidence":0.85,"lineHeight":"21.3px","letterSpacing":"normal"}

Color evidence: {"hex":"#131414","name":"text","role":"text","source":"computed","evidence":"color-1: computed rgb(19, 20, 20); AI role: #131414 used for primary headings and body text.","sampleId":"color-1","confidence":0.95} {"hex":"#FEB6FE","name":"primary action","role":"primary-action","source":"computed","evidence":"color-3: computed rgb(254, 182, 254); AI role: #FEB6FE (pink) used for primary call-to-action buttons and highlighted section backgrounds.","sampleId":"color-3","confidence":0.95} {"hex":"#FAFCFC","name":"canvas","role":"canvas","source":"computed","evidence":"color-4: computed rgb(250, 252, 252); AI role: #FAFCFC used as the primary background color for the page body.","sampleId":"color-4","confidence":0.9} {"hex":"#EEF4F4","name":"surface","role":"surface","source":"computed","evidence":"color-2: computed rgb(238, 244, 244); AI role: #EEF4F4 used as the background color for feature cards and secondary sections.","sampleId":"color-2","confidence":0.85} {"hex":"#575B5B","name":"muted text","role":"muted-text","source":"computed","evidence":"color-6: computed rgb(87, 91, 91); AI role: #575B5B used for secondary, less prominent text descriptions.","sampleId":"color-6","confidence":0.8}

Typography measured inside this section: {"id":"font-3","family":"Pleo Scandi Gellix Headline","fontStack":"\"Pleo Scandi Gellix Headline\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"58px","lineHeight":"60px","letterSpacing":"-0.6px","traits":"Regular","count":1,"contexts":[{"tag":"h1","text":"First in Europe for business spend","top":349,"property":"font"}]} {"id":"font-7","family":"Pleo Scandi Gellix Text","fontStack":"\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"26px","lineHeight":"31.2px","letterSpacing":"normal","traits":"Regular","count":1,"contexts":[{"tag":"p","text":"Issue cards, pay bills, and automatically sync your books in the background","top":477,"property":"font"}]} {"id":"font-8","family":"Pleo Scandi Gellix Text","fontStack":"\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"20px","lineHeight":"20px","letterSpacing":"normal","traits":"Regular","count":1,"contexts":[{"tag":"p","text":"Trusted by 40,000+ companies across Europe","top":928,"property":"font"}]} {"id":"font-11","family":"Pleo Scandi Gellix Headline","fontStack":"\"Pleo Scandi Gellix Headline\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"14px","lineHeight":"14px","letterSpacing":"normal","traits":"Regular","count":9,"contexts":[{"tag":"span","text":"Small","top":77,"property":"font"},{"tag":"span","text":"Medium","top":77,"property":"font"},{"tag":"span","text":"Enterprise","top":77,"property":"font"}]} {"id":"font-13","family":"Pleo Scandi Gellix Text","fontStack":"\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"12px","lineHeight":"12px","letterSpacing":"normal","traits":"Regular","count":3,"contexts":[{"tag":"span","text":"1-49 employees","top":93,"property":"font"},{"tag":"span","text":"50-1000 employees","top":93,"property":"font"},{"tag":"span","text":"1000+ employees","top":93,"property":"font"}]} {"id":"font-16","family":"Pleo Scandi Gellix Text","fontStack":"\"Pleo Scandi Gellix Text\", Inter, -apple-system, \"system-ui\", \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif","weight":"400","size":"16px","lineHeight":"16px","letterSpacing":"normal","traits":"Regular","count":11,"contexts":[{"tag":"button","text":"Solutions","top":12,"property":"font"},{"tag":"button","text":"Resources","top":12,"property":"font"},{"tag":"a","text":"Customers","top":12,"property":"font"}]}

Colors measured inside this section: {"id":"color-1","hex":"#131414","alpha":1,"cssValue":"rgb(19, 20, 20)","count":188,"contexts":[{"tag":"button","text":"Get started","top":8,"property":"text"},{"tag":"span","text":"Medium","top":77,"property":"text"},{"tag":"a","text":"Book a demo","top":571,"property":"text"}]} {"id":"color-2","hex":"#EEF4F4","alpha":1,"cssValue":"rgb(238, 244, 244)","count":15,"contexts":[{"tag":"div","text":"Small1-49 employeesMedium50-1000 employeesEnterprise1000+ employees","top":64,"property":"background"},{"tag":"a","text":"See all integrations","top":4098,"property":"text"},{"tag":"path","text":"","top":4118,"property":"svg-fill"}]} {"id":"color-3","hex":"#FEB6FE","alpha":1,"cssValue":"rgb(254, 182, 254)","count":76,"contexts":[{"tag":"button","text":"Get started","top":8,"property":"control-background"},{"tag":"li","text":"","top":69,"property":"background"},{"tag":"a","text":"Book a demo","top":571,"property":"control-background"}]} {"id":"color-4","hex":"#FAFCFC","alpha":1,"cssValue":"rgb(250, 252, 252)","count":13,"contexts":[{"tag":"body","text":"astro-island,astro-slot,astro-static-slot{display:contents}(()=>{var e=async t=>{await(await t())()}","top":0,"property":"background"},{"tag":"button","text":"Solutions","top":12,"property":"text"},{"tag":"a","text":"Customers","top":12,"property":"text"}]} {"id":"color-5","hex":"#000000","alpha":0.011764705882352941,"cssValue":"oklab(0.190121 -0.00151508 -0.000462726 / 0.00999999)","count":1,"contexts":[{"tag":"div","text":"First in Europe for business spendIssue cards, pay bills, and automatically sync your books in the b","top":293,"property":"background"}]} {"id":"color-6","hex":"#575B5B","alpha":1,"cssValue":"rgb(87, 91, 91)","count":5,"contexts":[{"tag":"span","text":"Small","top":77,"property":"text"},{"tag":"p","text":"From the first card tap to final reconciliation, Pleo gives you total control over company spend","top":1150,"property":"text"}]} {"id":"color-8","hex":"#E1E6E6","alpha":1,"cssValue":"rgb(225, 230, 230)","count":14,"contexts":[{"tag":"a","text":"Book a demo","top":8,"property":"border"},{"tag":"span","text":"","top":1316,"property":"background"},{"tag":"button","text":"","top":5165,"property":"control-background"}]}

No saved element-map measurements were available; do not invent exact source spacing, card, media, or animation values.

Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.