# Parallax Call to Action Schema: Design Details SECTION.md v3.2 Website: Atlas Motion Systems Source: https://atlasmotion.com/ Source section IDs: gap-5976422b-13260-14174 Status: AI analysed; vocabulary promotion is automated ## Builder's note What makes it work: - Oversized white headline sits over a soft sky, so the message reads first and the photo supplies mood instead of competing with it. - A single dark button in the calm space below the text gives one clear action and strong contrast against the pale landscape. - A thin grid overlay on the full-bleed image adds structure, and the headline crossing the horizon band makes the layout feel deliberate. What a screenshot can't show: - In the recording, the headline scales up slightly over the clouds and hills between 37 and 49 seconds, then the footer appears. - No font sizes, spacing or animation timings were measured, so the exact type scale and padding are unknown. Borrow: Pair one oversized line of type with a quiet photographic backdrop and a single high-contrast button, and let a small scale motion carry the emphasis. Leave alone: Do not copy the painterly cloud-and-hill image, the cream and near-black palette, or the grid overlay and Suisse-style display type; a free grotesque sans would stand in for the font. ## Classification - Type: cta - Layout: Full-bleed background with centered text and button. - Styles: bold, photographic, minimal - Confidence: 95% ## Purpose and structure A visually striking call-to-action section featuring large text and a button over a cloud and landscape background. Visual signature: Large white text scaling over a soft cloudy sky and landscape, finishing with a dark button. ## Components - Large typography - CTA button - Photographic background ## Typography - Display: SuisseIntl — 150px 500 - Heading: SuisseIntl — 64px 500 - Body: SuisseIntl — 24px 500 - Mono: SuisseIntl — 14px 500 ## Functional palette - Text: text #FFFDE0 - Canvas: canvas #181818 - Primary-Action: primary action #121211 ## Motion evidence - 37.0–49.0s — The text 'Built to spec. Ready to scale.' scales up slightly against a background of clouds and hills, followed by the footer appearing. (90% confidence) ## Section quality Overall: 61.70/100 (Good) Scored coverage: 100% - Typography: 64 — Large display-scale text (likely the 150px SuisseIntl token) with tight negative letter-spacing creates a bold, oversized statement that dominates the frame, overlapping the grid line in a deliberate crop; but only a text fragment ('Rea...') is visible so full hierarchy/pairing with body or mono labels can't be judged. Next tier: Need the full headline and any accompanying smaller text visible to assess hierarchy and pairing quality beyond the single oversized line. - Composition: 66 — Centered button sits in a calm negative-space pocket of the landscape, with a persistent thin grid overlay adding structure to an otherwise full-bleed photographic layout; the oversized text crossing the horizon band is a confident compositional choice. Next tier: Composition reads as a fairly standard full-bleed hero/CTA treatment; nothing beyond the text-horizon interplay distinguishes it from comparable large-type-over-photo CTAs at the next tier. - Motion: 58 — Gemini reports a slight scale-up of the headline against the cloud/landscape background during 37-49s, consistent with a parallax/scale reveal, which is a modest but legible motion idea. Next tier: Only one coarse motion beat (slight scale) is described; no distinct parallax separation between clouds, hills, and text layers, or button-specific motion, is documented to justify a higher score. - Content: 60 — Painterly cloud/landscape imagery, dark button, and large type are well integrated as a single atmospheric CTA moment, matching the brand's warm illustrative palette. Next tier: The photographic/illustrative background is decorative rather than load-bearing; the content doesn't visibly reinforce a specific claim or data point beyond mood-setting. - Originality: 58 — Oversized scaling text over a soft, painterly sky-to-hill image is a familiar contemporary pattern for premium CTAs; the grid overlay is a nice technical counterpoint but a commonly seen device in this genre of site. Next tier: No single hard-to-substitute detail (unique interaction, unexpected typographic treatment, bespoke button behavior) pushes this past a well-executed but familiar formula. - Adaptability: 62 — Structure is clear and deterministically separable: full-bleed image layer, centered oversized text layer, centered button, and grid overlay are each independent and tokens (color-4 button fill, font-6 display type) are already defined. Next tier: Motion behavior (scale timing) and exact text truncation/crop logic aren't specified, limiting how precisely the adaptation guidance can be written without guessing. Strengths: - Oversized display type (150px, -4.5px tracking) confidently overlaps the horizon for a strong focal moment - Dark rectangular 'BECOME A PARTNER' button provides clear, high-contrast CTA against the soft photographic background - Persistent thin grid overlay adds a technical layer that contrasts with the painterly imagery - Full-bleed, edge-to-edge image keeps the content immersive and uncluttered Weaknesses: - Only a fragment of the headline is visible in the crop, making it hard to judge the full message or hierarchy - Motion is only a single coarse scale beat with no distinct layered parallax separation reported - Visual formula (scaling text + atmospheric photo + dark button) is a familiar CTA pattern, not something uniquely owned by this section - No secondary supporting text or microcopy visible near the button to add context or guide intent Why it does not reach the next tier: The section executes a well-worn large-type-over-photographic-background CTA competently, with nice technical grid detailing, but lacks a distinguishing interaction or compositional twist, and the documented motion is too minimal to read as a sophisticated parallax system; this keeps it in the polished-but-familiar range rather than strong/memorable. ## Adaptation guidance - Effort: Medium - Guidance: Swap in a brand-appropriate atmospheric image, keep the oversized display text scaling against a centered button, and reproduce the grid overlay using CSS background lines; parallax/scale timing would need recreation since exact motion parameters aren't specified. What transfers: - Full-bleed photographic background layer with text and button overlay structure - Centered CTA button pattern with icon and uppercase label - Grid-overlay technical framing device Dependencies: - Specific painterly cloud/landscape artwork - Exact scale-animation timing and parallax layering behavior - SuisseIntl typeface and its tight negative tracking values ## Living vocabulary - No reusable vocabulary candidates were supported by this section. Only terms with status `active` enter the public taxonomy. Deferred and proposed terms remain available to later AI passes; rejected terms remain as provenance so they are not repeatedly reinvented. ## Provenance and limitations - Section boundaries and naming: Gemini Pro visual observation - Motion observations: Gemini Pro direct-video analysis - Quality judgment: Claude - Exact design facts: browser/CSS extraction at website scope - Rubric: Design Details section rubric 3.2 (Typography 20%, Composition 20%, Motion 15%, Content 15%, Originality 15%, Adaptability 15%) - Only a single video-derived motion beat is available, limiting confidence in the full animation sequence - The crop truncates the headline, so full typographic hierarchy can't be fully assessed - No direct evidence of hover or interaction states for the button ## Usage guidance Use this section as design evidence. Create an original implementation; do not reproduce the source copy, assets, or proprietary composition exactly. ## Build blueprint v3.2 ### Purpose and classification - Canonical type: cta - Source type: cta - Structure: centered single-column - Layout: Full-bleed background with centered text and button. - Styles: bold, photographic, minimal - Components: Large typography, CTA button, Photographic background - Purpose: A visually striking call-to-action section featuring large text and a button over a cloud and landscape background. - Visual signature: Large white text scaling over a soft cloudy sky and landscape, finishing with a dark button. - Place on the page: 7 of 8, after Feature collection (`atlasmotion-com:ecosystem_feature_cards`), before Footer (`atlasmotion-com:minimal_footer`) ### Crop and composition - Deterministic crop dimensions are unavailable. - Guidance: Use a narrow central reading axis and deliberate scale contrast rather than adding unnecessary side content. ### Exact typography evidence The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements. ```json { "sectionScale": [], "siteRoles": [ { "role": "display", "size": "150px", "family": "SuisseIntl", "source": "computed", "traits": "Regular", "weight": "500", "evidence": "font-6: computed CSS at 1440×1000; AI role: SuisseIntl at 150px, used for massive background text or large section headers.", "sampleId": "font-6", "confidence": 0.9, "lineHeight": "165px", "letterSpacing": "-4.5px" }, { "role": "heading", "size": "64px", "family": "SuisseIntl", "source": "computed", "traits": "uppercase", "weight": "500", "evidence": "font-4: computed CSS at 1440×1000; AI role: SuisseIntl at 64px, used for primary statement text like 'THE PHYSICAL LAYER...'.", "sampleId": "font-4", "confidence": 0.9, "lineHeight": "58px", "letterSpacing": "-1.9px" }, { "role": "body", "size": "24px", "family": "SuisseIntl", "source": "computed", "traits": "Regular", "weight": "500", "evidence": "font-7: computed CSS at 1440×1000; AI role: SuisseIntl at 24px, used for standard paragraph text describing processes.", "sampleId": "font-7", "confidence": 0.85, "lineHeight": "28px", "letterSpacing": "-0.7px" }, { "role": "mono", "size": "14px", "family": "SuisseIntl", "source": "computed", "traits": "uppercase", "weight": "500", "evidence": "font-2: computed CSS at 1440×1000; AI role: SuisseIntl at 14px uppercase, used for UI labels, navigation, and structural markers.", "sampleId": "font-2", "confidence": 0.8, "lineHeight": "14px", "letterSpacing": "normal" } ] } ``` ### Exact color evidence The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate. ```json { "sectionUsage": [], "functionalPalette": [ { "hex": "#FFFDE0", "name": "text", "role": "text", "source": "computed", "evidence": "color-2: computed rgb(255, 253, 224); AI role: Off-white (#FFFDE0) used extensively for primary text, wireframes, and grid lines against dark backgrounds.", "sampleId": "color-2", "confidence": 0.95 }, { "hex": "#181818", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-1: computed rgb(24, 24, 24); AI role: Very dark gray (#181818) used as the background color for technical and footer sections.", "sampleId": "color-1", "confidence": 0.9 }, { "hex": "#121211", "name": "primary action", "role": "primary-action", "source": "computed", "evidence": "color-4: computed rgb(18, 18, 17); AI role: Near black (#121211) used as the background for the primary CTA button.", "sampleId": "color-4", "confidence": 0.8 } ] } ``` ### Design tokens ```json { "radius": "Buttons and structural elements do not show measurable border-radius, maintaining sharp edges.", "density": "The layout is sparse and airy, prioritizing the background imagery and scroll animations, with text elements appearing in isolated blocks.", "evidence": "DOM data shows font-1 through font-5 mostly sizes 12-14px for UI elements alongside large 64px/150px headings. The grid lines and sharp UI elements confirm the technical aesthetic.", "borderStyle": "Thin, semi-transparent light lines (e.g., color-3) are used to draw the structural grid across the entire canvas.", "buttonStyle": "Buttons are typically sharp rectangles, either solid dark fills or outline styles with small, tight uppercase typography.", "cornerStyle": "Sharp corners are dominant, aligning with the technical grid aesthetic.", "contentWidth": "Content often spans the full width of the viewport (edge-to-edge imagery), while text blocks are contained within specific columns of the overlay grid.", "spacingRhythm": "Content is positioned against a persistent structural grid overlay, with large gaps between distinct scroll chapters to allow for animation sequences." } ``` ### Reconstruction specification This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions. - Root container was not deterministically isolated. - Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0. #### Container, grid, and spacing ```json { "viewport": { "width": null, "captureBounds": null }, "container": null, "spacing": { "observedGapsPx": [], "representativeContentWidthsPx": [] }, "columns": [] } ``` #### Cards and surfaces ```json { "cards": [], "surfaces": null } ``` #### Media treatment ```json [] ``` #### Browser-exposed animation parameters ```json [] ``` ### Measured geometry, surfaces, media, and animation These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values. ```json null ``` ### Observed motion 1. **entrance** — The text 'Built to spec. Ready to scale.' scales up slightly against a background of clouds and hills, followed by the footer appearing. (37s–49s; 90% confidence). Recreate the interaction principle with project-appropriate timing and easing; the evidence does not guarantee source easing values. The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing. ### Responsive contract - Measured viewport: unknownpx wide. - Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed. - Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints. ### Structure versus visual skin - Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose. - Adapt: brand colors, font family, copy, imagery, icons, decorative details. - Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details. ### Adaptation and dependencies - Effort: medium - What transfers: Full-bleed photographic background layer with text and button overlay structure; Centered CTA button pattern with icon and uppercase label; Grid-overlay technical framing device - Dependencies: Specific painterly cloud/landscape artwork; Exact scale-animation timing and parallax layering behavior; SuisseIntl typeface and its tight negative tracking values - Guidance: Swap in a brand-appropriate atmospheric image, keep the oversized display text scaling against a centered button, and reproduce the grid overlay using CSS background lines; parallax/scale timing would need recreation since exact motion parameters aren't specified. ### Evidence readiness - Coverage: 4/7 - Can build: Yes - Missing facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters - Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters. ### Agent implementation prompt Create an original cta section inspired by the design evidence titled “Parallax Call to Action”. Purpose: A visually striking call-to-action section featuring large text and a button over a cloud and landscape background. Structure: centered single-column. Source layout label: Full-bleed background with centered text and button.. Use a narrow central reading axis and deliberate scale contrast rather than adding unnecessary side content. Visual signature to preserve at the pattern level: Large white text scaling over a soft cloudy sky and landscape, finishing with a dark button. Components: Large typography, CTA button, Photographic background. Style direction: bold, photographic, minimal. No deterministic crop dimensions were attached. Typography evidence: {"role":"display","size":"150px","family":"SuisseIntl","source":"computed","traits":"Regular","weight":"500","evidence":"font-6: computed CSS at 1440×1000; AI role: SuisseIntl at 150px, used for massive background text or large section headers.","sampleId":"font-6","confidence":0.9,"lineHeight":"165px","letterSpacing":"-4.5px"} {"role":"heading","size":"64px","family":"SuisseIntl","source":"computed","traits":"uppercase","weight":"500","evidence":"font-4: computed CSS at 1440×1000; AI role: SuisseIntl at 64px, used for primary statement text like 'THE PHYSICAL LAYER...'.","sampleId":"font-4","confidence":0.9,"lineHeight":"58px","letterSpacing":"-1.9px"} {"role":"body","size":"24px","family":"SuisseIntl","source":"computed","traits":"Regular","weight":"500","evidence":"font-7: computed CSS at 1440×1000; AI role: SuisseIntl at 24px, used for standard paragraph text describing processes.","sampleId":"font-7","confidence":0.85,"lineHeight":"28px","letterSpacing":"-0.7px"} {"role":"mono","size":"14px","family":"SuisseIntl","source":"computed","traits":"uppercase","weight":"500","evidence":"font-2: computed CSS at 1440×1000; AI role: SuisseIntl at 14px uppercase, used for UI labels, navigation, and structural markers.","sampleId":"font-2","confidence":0.8,"lineHeight":"14px","letterSpacing":"normal"} Color evidence: {"hex":"#FFFDE0","name":"text","role":"text","source":"computed","evidence":"color-2: computed rgb(255, 253, 224); AI role: Off-white (#FFFDE0) used extensively for primary text, wireframes, and grid lines against dark backgrounds.","sampleId":"color-2","confidence":0.95} {"hex":"#181818","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(24, 24, 24); AI role: Very dark gray (#181818) used as the background color for technical and footer sections.","sampleId":"color-1","confidence":0.9} {"hex":"#121211","name":"primary action","role":"primary-action","source":"computed","evidence":"color-4: computed rgb(18, 18, 17); AI role: Near black (#121211) used as the background for the primary CTA button.","sampleId":"color-4","confidence":0.8} No section-bounded typography samples were measured. No section-bounded color samples were measured. No saved element-map measurements were available; do not invent exact source spacing, card, media, or animation values. Motion evidence: entrance: The text 'Built to spec. Ready to scale.' scales up slightly against a background of clouds and hills, followed by the footer appearing. (90% confidence) Transfer these principles: Full-bleed photographic background layer with text and button overlay structure; Centered CTA button pattern with icon and uppercase label; Grid-overlay technical framing device. Dependencies: Specific painterly cloud/landscape artwork; Exact scale-animation timing and parallax layering behavior; SuisseIntl typeface and its tight negative tracking values. Adaptation guidance: Swap in a brand-appropriate atmospheric image, keep the oversized display text scaling against a centered button, and reproduce the grid overlay using CSS background lines; parallax/scale timing would need recreation since exact motion parameters aren't specified. Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.