# Heading and bold-line list — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://applied-imagination.gpc.consulting/
Website: Applied Imagination
Section ID: 8908955c-f176-454f-8774-14e73484f666
Design Details page: https://designdetails.io/sections/applied-imagination-gpc-consulting--home--editorial-8908955c
Status: deterministic evidence captured; editorial AI review pending

## Purpose

This is a editorial section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

1440×651px root; flex

## Visual signature

editorial, illustrative, retro, typographic, collage, halftone treatment at 960×600px. The crop spans 9922–11193px of a 21755px page.

## Components

- Hero
- Newsletter Form
- Scroll Telling Essay
- Parallax Illustration
- Input Field
- Primary Button

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: editorial
- Source type: editorial
- Structure: 1440×651px root; flex
- Layout: 1440×651px root; flex
- Styles: editorial, illustrative, retro, typographic, collage, halftone
- Components: Hero, Newsletter Form, Scroll Telling Essay, Parallax Illustration, Input Field, Primary Button
- Purpose: editorial section from the Home page of Applied Imagination.
- Visual signature: rgba(0, 0, 0, 0) with 1440×651px root; flex. Inspect the crop for image and content hierarchy.
- Place on the page: 9 of 18, after Editorial (`649b0f5c-63b7-414c-aca2-48a9b7d51c28`), before Editorial (`applied-imagination-gpc-consulting:editorial-banner`)

### Crop and composition

- Crop: 960×600px; aspect ratio 1.6:1
- Page bounds: 9922–11193px of 21755px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [],
  "siteRoles": [
    {
      "role": "display",
      "size": "128px",
      "family": "fsKim",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-16: computed CSS at 1440×1000; AI role: 128px fsKim serif used for the massive hero title 'Applied Imagination'.",
      "sampleId": "font-16",
      "confidence": 0.95,
      "lineHeight": "128px",
      "letterSpacing": "-1.3px"
    },
    {
      "role": "heading",
      "size": "59.8px",
      "family": "fsKim",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-17: computed CSS at 1440×1000; AI role: 59.8px fsKim serif used for major structural section breaks like 'Most advanced yet acceptable'.",
      "sampleId": "font-17",
      "confidence": 0.9,
      "lineHeight": "56.2px",
      "letterSpacing": "-2.1px"
    },
    {
      "role": "body",
      "size": "14.4px",
      "family": "gtAmerica",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-8: computed CSS at 1440×1000; AI role: 14.4px gtAmerica sans-serif used for the dense, multi-paragraph essay reading content.",
      "sampleId": "font-8",
      "confidence": 0.9,
      "lineHeight": "20.2px",
      "letterSpacing": "normal"
    },
    {
      "role": "mono",
      "size": "12px",
      "family": "gtAmericaMono",
      "source": "computed",
      "traits": "uppercase",
      "weight": "500",
      "evidence": "font-13: computed CSS at 1440×1000; AI role: 12px uppercase gtAmericaMono used for mechanical and structural text like 'An essay by Pete Sena'.",
      "sampleId": "font-13",
      "confidence": 0.85,
      "lineHeight": "10.8px",
      "letterSpacing": "0.2px"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [],
  "functionalPalette": [
    {
      "hex": "#232424",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-2: computed color(srgb 0.137255 0.141176 0.141176); AI role: The dark near-black (#232424) used for primary typography throughout the essay.",
      "sampleId": "color-2",
      "confidence": 0.95
    },
    {
      "hex": "#FAF5EE",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-3: computed rgb(250, 245, 238); AI role: The soft off-white (#FAF5EE) serving as the base layer behind clouds and text sections.",
      "sampleId": "color-3",
      "confidence": 0.9
    },
    {
      "hex": "#F94E2A",
      "name": "primary action",
      "role": "primary-action",
      "source": "computed",
      "evidence": "color-7: computed rgb(249, 78, 42); AI role: The vibrant red (#F94E2A) used for the 'SEND IT' button background.",
      "sampleId": "color-7",
      "confidence": 0.9
    },
    {
      "hex": "#FFC013",
      "name": "accent",
      "role": "accent",
      "source": "computed",
      "evidence": "color-6: computed rgb(255, 192, 19); AI role: The bright yellow (#FFC013) used for text highlights, sticky notes, and the 'SUBSCRIBE' button.",
      "sampleId": "color-6",
      "confidence": 0.9
    },
    {
      "hex": "#4D4A47",
      "name": "muted text",
      "role": "muted-text",
      "source": "computed",
      "evidence": "color-10: computed rgb(77, 74, 71); AI role: A slightly lighter gray (#4D4A47) used for secondary informational text.",
      "sampleId": "color-10",
      "confidence": 0.85
    },
    {
      "hex": "#9B338F",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-5: computed rgb(155, 51, 143); AI role: The solid purple block (#9B338F) hosting the author and subscription details at the end.",
      "sampleId": "color-5",
      "confidence": 0.8
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "0px on standard inputs and form boundaries.",
  "density": "Very low density; negative space (sky) occupies the vast majority of the viewport to allow illustrations to breathe.",
  "evidence": "Visual inspection of the form block shows sharp corners and thin borders. The reading column is tightly constrained in the center. Buttons lack standard border-radius and instead use raw shapes.",
  "borderStyle": "Thin, subtle, solid 1px borders used to delineate form fields and separate the footer regions.",
  "buttonStyle": "Solid, vibrant background colors with uppercase monospace text, sometimes featuring slight rotations or hand-torn edge styling.",
  "cornerStyle": "Mostly sharp, 90-degree corners on UI elements like inputs, occasionally offset by rough, jagged edges on decorative buttons.",
  "contentWidth": "A narrow, centered reading column typical of editorial platforms (likely ~600-700px max-width) to maintain readability.",
  "spacingRhythm": "Extremely loose, vertical spacing is dictated by scroll progression rather than tight component packing."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root: 1440×651px; flex; padding {"top":"90px","right":"64px","bottom":"50px","left":"64px"}; gap normal; background rgba(0, 0, 0, 0); radius 0px.
- Representative content widths: 640px.
- Layout containers: 1; cards/surfaces: 0; media elements: 0; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": 1440,
    "captureBounds": {
      "top": 9922,
      "bottom": 11193,
      "pageHeight": 21755
    }
  },
  "container": {
    "size": "1440×651px",
    "position": "x 0px, y 9922px",
    "display": "flex",
    "positionMode": "relative",
    "padding": {
      "top": "90px",
      "right": "64px",
      "bottom": "50px",
      "left": "64px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": "not captured",
    "background": "rgba(0, 0, 0, 0)",
    "radius": "0px",
    "border": "0px solid rgb(35, 36, 36)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "observedGapsPx": [],
    "representativeContentWidthsPx": [
      640
    ]
  },
  "columns": [
    {
      "element": "section · Companies are building entire teams around Applied AIBut they're applying the wrong kind of AI.They'",
      "size": "1440×651px",
      "position": "x 0px, y 9922px",
      "display": "flex",
      "template": "not captured",
      "direction": "row",
      "gap": "normal"
    }
  ]
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": {
    "radii": [],
    "borders": [],
    "shadows": []
  }
}
```

#### Media treatment

```json
[]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
{
  "schema": "little-details-section-measurements-v1",
  "source": "saved DOM/CSS element and animation maps",
  "capturedAt": "2026-10-04T23:20:05.663Z",
  "viewportWidth": 1440,
  "bounds": {
    "top": 9922,
    "bottom": 11193,
    "pageHeight": 21755
  },
  "root": {
    "id": "ld-657",
    "tag": "section",
    "role": null,
    "label": "Companies are building entire teams around Applied AIBut they're applying the wrong kind of AI.They'",
    "rect": {
      "x": 0,
      "y": 9922,
      "width": 1440,
      "height": 651
    },
    "display": "flex",
    "position": "relative",
    "padding": {
      "top": "90px",
      "right": "64px",
      "bottom": "50px",
      "left": "64px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": null,
    "background": "rgba(0, 0, 0, 0)",
    "radius": "0px",
    "border": "0px solid rgb(35, 36, 36)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "gapsPx": [],
    "representativeContentWidthsPx": [
      640
    ]
  },
  "columns": [
    {
      "id": "ld-657",
      "tag": "section",
      "role": null,
      "label": "Companies are building entire teams around Applied AIBut they're applying the wrong kind of AI.They'",
      "rect": {
        "x": 0,
        "y": 9922,
        "width": 1440,
        "height": 651
      },
      "display": "flex",
      "columns": null,
      "direction": "row",
      "gap": "normal"
    }
  ],
  "cards": [],
  "surfaces": {
    "radii": [],
    "borders": [],
    "shadows": []
  },
  "media": [],
  "animations": [],
  "coverage": {
    "elementsInSection": 82,
    "cards": 0,
    "media": 0,
    "animations": 0
  },
  "limitations": [
    "Values describe the captured desktop viewport and may change at other breakpoints.",
    "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.",
    "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent."
  ]
}
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: 1440px wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 6/7
- Can build: Yes
- Missing facts: section-specific computed typography and color samples; timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; timestamped authored motion.

### Agent implementation prompt

Create an original editorial section inspired by the design evidence titled “Heading and bold-line list”.

Purpose: editorial section from the Home page of Applied Imagination.

Structure: 1440×651px root; flex. Source layout label: 1440×651px root; flex. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: rgba(0, 0, 0, 0) with 1440×651px root; flex. Inspect the crop for image and content hierarchy.

Components: Hero, Newsletter Form, Scroll Telling Essay, Parallax Illustration, Input Field, Primary Button.

Style direction: editorial, illustrative, retro, typographic, collage, halftone.

Observed crop: 960×600px (1.6:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"display","size":"128px","family":"fsKim","source":"computed","traits":"Regular","weight":"400","evidence":"font-16: computed CSS at 1440×1000; AI role: 128px fsKim serif used for the massive hero title 'Applied Imagination'.","sampleId":"font-16","confidence":0.95,"lineHeight":"128px","letterSpacing":"-1.3px"} {"role":"heading","size":"59.8px","family":"fsKim","source":"computed","traits":"Regular","weight":"400","evidence":"font-17: computed CSS at 1440×1000; AI role: 59.8px fsKim serif used for major structural section breaks like 'Most advanced yet acceptable'.","sampleId":"font-17","confidence":0.9,"lineHeight":"56.2px","letterSpacing":"-2.1px"} {"role":"body","size":"14.4px","family":"gtAmerica","source":"computed","traits":"Regular","weight":"400","evidence":"font-8: computed CSS at 1440×1000; AI role: 14.4px gtAmerica sans-serif used for the dense, multi-paragraph essay reading content.","sampleId":"font-8","confidence":0.9,"lineHeight":"20.2px","letterSpacing":"normal"} {"role":"mono","size":"12px","family":"gtAmericaMono","source":"computed","traits":"uppercase","weight":"500","evidence":"font-13: computed CSS at 1440×1000; AI role: 12px uppercase gtAmericaMono used for mechanical and structural text like 'An essay by Pete Sena'.","sampleId":"font-13","confidence":0.85,"lineHeight":"10.8px","letterSpacing":"0.2px"}

Color evidence: {"hex":"#232424","name":"text","role":"text","source":"computed","evidence":"color-2: computed color(srgb 0.137255 0.141176 0.141176); AI role: The dark near-black (#232424) used for primary typography throughout the essay.","sampleId":"color-2","confidence":0.95} {"hex":"#FAF5EE","name":"canvas","role":"canvas","source":"computed","evidence":"color-3: computed rgb(250, 245, 238); AI role: The soft off-white (#FAF5EE) serving as the base layer behind clouds and text sections.","sampleId":"color-3","confidence":0.9} {"hex":"#F94E2A","name":"primary action","role":"primary-action","source":"computed","evidence":"color-7: computed rgb(249, 78, 42); AI role: The vibrant red (#F94E2A) used for the 'SEND IT' button background.","sampleId":"color-7","confidence":0.9} {"hex":"#FFC013","name":"accent","role":"accent","source":"computed","evidence":"color-6: computed rgb(255, 192, 19); AI role: The bright yellow (#FFC013) used for text highlights, sticky notes, and the 'SUBSCRIBE' button.","sampleId":"color-6","confidence":0.9} {"hex":"#4D4A47","name":"muted text","role":"muted-text","source":"computed","evidence":"color-10: computed rgb(77, 74, 71); AI role: A slightly lighter gray (#4D4A47) used for secondary informational text.","sampleId":"color-10","confidence":0.85} {"hex":"#9B338F","name":"surface","role":"surface","source":"computed","evidence":"color-5: computed rgb(155, 51, 143); AI role: The solid purple block (#9B338F) hosting the author and subscription details at the end.","sampleId":"color-5","confidence":0.8}

No section-bounded typography samples were measured.

No section-bounded color samples were measured.

Exact section measurements from the saved element map: root {"rect":{"x":0,"y":9922,"width":1440,"height":651},"padding":{"top":"90px","right":"64px","bottom":"50px","left":"64px"},"gap":"normal","columns":null,"overflow":"visible"}; spacing {"gapsPx":[],"representativeContentWidthsPx":[640]}; surfaces {"radii":[],"borders":[],"shadows":[]}

Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.