# Split Editorial Feature

Schema: Design Details SECTION.md v3.2
Website: Clarion
Source: https://www.clarionhealth.com/
Source section IDs: gap-c5d51256-1641-2600
Status: AI analysed; vocabulary promotion is automated

## Builder's note

What makes it work:
- A confident 50/50 split pairs a full-bleed portrait with a solid dark brown field, so the photo and the copy each get equal weight and plenty of breathing room.
- A serif display heading over sans body text sets a clear hierarchy, and the staggered list (one bold line, two faded) guides the eye down the column.
- The restrained right-hand stack of heading, list, paragraph and one CTA keeps the reading path short, and the photo of someone handling paperwork matches the copy.

What a screenshot can't show:
- The recording shows only the page scrolling into this section, with no animation inside it, so there is no hover or reveal behavior to copy.
- No font sizes, letter spacing, line height or section padding were measured, so those values must be chosen by eye.

Borrow: Use a half-and-half split of photo and calm text, and fade the secondary list items so one line leads the hierarchy.
Leave alone: Don't copy Clarion's dark brown and teal palette, its exact serif and sans pairing, or the stock-style portrait; use your own colours, a free serif like Newsreader, and your own photography.

## Classification

- Type: editorial
- Layout: Two-column split layout with image on left and text on right.
- Styles: editorial, photographic
- Confidence: 100%

## Purpose and structure

A dark brown editorial section featuring a split layout with a photograph of a person reviewing documents on the left and descriptive text with a CTA on the right.

Visual signature: Rich dark brown background with a high-quality editorial portrait on one side.

## Components

- Image
- Heading
- Subheadings
- Paragraphs
- CTA button

## Typography

- Display: Bpmf Zihi Kai Std — 61.7px 500
- Heading: Moderat Serif Trial — 48px 300
- Body: Geist — 16px 400

## Functional palette

- Canvas: canvas #FBFAF8
- Text: text #361700
- Surface: surface #072D35
- Primary-Action: primary action #3C210C
- Border: border #E7E4DA

## Motion evidence

- 8.0–10.0s — The page continues to scroll to a section describing the platform. (95% confidence)

## Section quality

Overall: 62.18/100 (Good)
Scored coverage: 85%

- Typography: 64 — Serif display heading pairs cleanly with sans body text; the staggered list (one bold line, two faded lines) creates a clear hierarchy device. Clean kerning and sizing, but the technique is a familiar editorial convention rather than a distinctive system. Next tier: Needs a more unusual typographic treatment or scale contrast beyond the fade-list convention to earn strong/memorable.
- Composition: 66 — Confident 50/50 split with a full-bleed photo against a solid dark brown field, generous negative space, and a restrained right-column stack. The composition is calm and legible but the split-panel photo/text editorial layout is a very common pattern. Next tier: Lacks a distinguishing spatial or proportional choice (asymmetry, overlap, unexpected crop) that would push it beyond a well-executed standard split.
- Motion: inconclusive — Gemini's only motion note describes generic page scroll into the section, not a specific visible animation within it. Next tier: Needs timestamped evidence of an in-section motion detail (image reveal, text stagger, hover state) to be scored.
- Content: 62 — Photo and copy are thematically aligned (a person handling paperwork next to copy about handling documents/referrals), and the CTA is purposeful, but the image feels like generic stock lifestyle photography rather than a bespoke art-directed shot tied tightly to the product. Next tier: Would need photography or copy that feels custom-made and inseparable from this specific product claim, not swappable stock imagery.
- Originality: 55 — The dark/light two-panel split with faded secondary labels is a recognizable SaaS-editorial trope seen across many marketing sites; nothing here reads as a novel structural or interaction idea. Next tier: Requires an idea or detail that isn't easily found in competitor templates — e.g. a unique interaction tied to the list items, or an unexpected layout twist.
- Adaptability: 62 — Clear separation of structural roles (image block, heading, label list, paragraph, CTA) with deterministic color/type tokens supplied, making skinning straightforward; the faded-label list is a distinct transferable pattern. Next tier: No interaction/state data (e.g., hover or list-item transition) to confirm how adaptable the motion/behavior layer is, capping confidence.

Strengths:
- Clean 50/50 split with strong figure-ground contrast between dark copy panel and photo
- Legible typographic hierarchy via serif heading + faded secondary list items
- Restrained color and spacing creates a calm, confident read
- CTA placement and pill button follow consistent site-wide token usage

Weaknesses:
- Stock-feeling editorial photography undercuts a sense of bespoke product storytelling
- Split-panel editorial layout is a widely used SaaS marketing pattern with no distinguishing twist
- No confirmed in-section motion evidence to assess dynamic behavior
- Faded list items convey hierarchy but risk looking like disabled/inactive state rather than intentional design

Why it does not reach the next tier: The section executes a familiar split editorial pattern cleanly and with good typographic discipline, but it lacks any structural, interactive, or art-directed element that would make it feel singular or hard to replicate; it reads as competent craft rather than a memorable idea.

## Adaptation guidance

- Effort: Low
- Guidance: Swap photography and panel color while preserving the split ratio, type pairing, and the faded-label list hierarchy to retain the section's clarity.

What transfers:
- Two-column split layout with photo and dark text panel
- Serif heading + sans body pairing
- Faded secondary label list pattern for progressive hierarchy
- Pill CTA button styling

Dependencies:
- Specific editorial photograph content and crop
- Brand color (#361700 brown) used as panel background

## Living vocabulary

- No reusable vocabulary candidates were supported by this section.

Only terms with status `active` enter the public taxonomy. Deferred and proposed terms remain available to later AI passes; rejected terms remain as provenance so they are not repeatedly reinvented.

## Provenance and limitations

- Section boundaries and naming: Gemini Pro visual observation
- Motion observations: Gemini Pro direct-video analysis
- Quality judgment: Claude
- Exact design facts: browser/CSS extraction at website scope
- Rubric: Design Details section rubric 3.2 (Typography 20%, Composition 20%, Motion 15%, Content 15%, Originality 15%, Adaptability 15%)
- No timestamped in-section motion data available, so motion axis is inconclusive
- Cannot verify exact image treatment (crop, color grading) beyond crop screenshot
- No interaction states (hover/focus) supplied for CTA or list items

## Usage guidance

Use this section as design evidence. Create an original implementation; do not reproduce the source copy, assets, or proprietary composition exactly.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: editorial
- Source type: editorial
- Structure: two-column
- Layout: Two-column split layout with image on left and text on right.
- Styles: editorial, photographic
- Components: Image, Heading, Subheadings, Paragraphs, CTA button
- Purpose: A dark brown editorial section featuring a split layout with a photograph of a person reviewing documents on the left and descriptive text with a CTA on the right.
- Visual signature: Rich dark brown background with a high-quality editorial portrait on one side.
- Place on the page: 4 of 10, after Feature collection (`clarionhealth-com:C02`), before Stats (`clarionhealth-com:C03`)

### Crop and composition

- Deterministic crop dimensions are unavailable.
- Guidance: Preserve the visual relationship between the two columns; adapt their ratio to the new content instead of copying the source dimensions.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [],
  "siteRoles": [
    {
      "role": "display",
      "size": "61.7px",
      "family": "Bpmf Zihi Kai Std",
      "source": "computed",
      "traits": "Regular",
      "weight": "500",
      "evidence": "font-4: computed CSS at 1440×1000; AI role: Used for the massive 61.7px hero headline 'The front office that runs itself.'",
      "sampleId": "font-4",
      "confidence": 0.9,
      "lineHeight": "67.9px",
      "letterSpacing": "-1.9px"
    },
    {
      "role": "heading",
      "size": "48px",
      "family": "Moderat Serif Trial",
      "source": "computed",
      "traits": "Regular",
      "weight": "300",
      "evidence": "font-3: computed CSS at 1440×1000; AI role: Moderat Serif Trial used for 48px major section headings like 'Scale your practice'.",
      "sampleId": "font-3",
      "confidence": 0.95,
      "lineHeight": "52.8px",
      "letterSpacing": "-1px"
    },
    {
      "role": "body",
      "size": "16px",
      "family": "Geist",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-7: computed CSS at 1440×1000; AI role: Geist 16px sans-serif used extensively for descriptive paragraph text.",
      "sampleId": "font-7",
      "confidence": 0.95,
      "lineHeight": "24px",
      "letterSpacing": "-0.2px"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [],
  "functionalPalette": [
    {
      "hex": "#FBFAF8",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-1: computed rgb(251, 250, 248); AI role: #FBFAF8 used as the primary light background across most of the page.",
      "sampleId": "color-1",
      "confidence": 0.95
    },
    {
      "hex": "#361700",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-4: computed rgb(54, 23, 0); AI role: #361700 dark brown used for primary typography, softer than pure black.",
      "sampleId": "color-4",
      "confidence": 0.95
    },
    {
      "hex": "#072D35",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-3: computed rgb(7, 45, 53); AI role: #072D35 deep teal used for the hero background and security callout banner.",
      "sampleId": "color-3",
      "confidence": 0.9
    },
    {
      "hex": "#3C210C",
      "name": "primary action",
      "role": "primary-action",
      "source": "computed",
      "evidence": "color-5: computed rgb(60, 33, 12); AI role: #3C210C used for primary filled buttons and button borders.",
      "sampleId": "color-5",
      "confidence": 0.9
    },
    {
      "hex": "#E7E4DA",
      "name": "border",
      "role": "border",
      "source": "computed",
      "evidence": "color-9: computed rgb(231, 228, 218); AI role: #E7E4DA used for subtle borders dividing the integration logo grid.",
      "sampleId": "color-9",
      "confidence": 0.8
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "Buttons use border-radius that creates a perfect pill shape; image masks and cards have distinct but soft rounded corners.",
  "density": "Low density. The layout is highly breathable, favoring large typography and large imagery over dense text packing.",
  "evidence": "Derived from visual observation of button shapes, card boundaries, grid alignments, and the DOM/CSS metrics provided for fonts and colors.",
  "borderStyle": "Mostly borderless design relying on background color contrast (canvas vs surface). Thin 1px borders used sparingly for structural grids like the integration logos.",
  "buttonStyle": "Pill-shaped containers. Primary buttons use a solid dark fill with light text; secondary/hero buttons use outlines or semi-transparent fills.",
  "cornerStyle": "Fully rounded (pill-shaped) for interactive elements like buttons and tags, moderately rounded (approx 16-24px) for cards and images.",
  "contentWidth": "Content is constrained to a central column, likely around 1200px max-width, while backgrounds stretch full viewport width.",
  "spacingRhythm": "Generous macro-spacing between sections (typically 100px+), with tight micro-spacing within text groups and cards."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root container was not deterministically isolated.
- Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": null,
    "captureBounds": null
  },
  "container": null,
  "spacing": {
    "observedGapsPx": [],
    "representativeContentWidthsPx": []
  },
  "columns": []
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": null
}
```

#### Media treatment

```json
[]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
null
```

### Observed motion

1. **scroll** — The page continues to scroll to a section describing the platform. (8s–10s; 95% confidence). Recreate the interaction principle with project-appropriate timing and easing; the evidence does not guarantee source easing values.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: unknownpx wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: low
- What transfers: Two-column split layout with photo and dark text panel; Serif heading + sans body pairing; Faded secondary label list pattern for progressive hierarchy; Pill CTA button styling
- Dependencies: Specific editorial photograph content and crop; Brand color (#361700 brown) used as panel background
- Guidance: Swap photography and panel color while preserving the split ratio, type pairing, and the faded-label list hierarchy to retain the section's clarity.

### Evidence readiness

- Coverage: 4/7
- Can build: Yes
- Missing facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters
- Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters.

### Agent implementation prompt

Create an original editorial section inspired by the design evidence titled “Split Editorial Feature”.

Purpose: A dark brown editorial section featuring a split layout with a photograph of a person reviewing documents on the left and descriptive text with a CTA on the right.

Structure: two-column. Source layout label: Two-column split layout with image on left and text on right.. Preserve the visual relationship between the two columns; adapt their ratio to the new content instead of copying the source dimensions.

Visual signature to preserve at the pattern level: Rich dark brown background with a high-quality editorial portrait on one side.

Components: Image, Heading, Subheadings, Paragraphs, CTA button.

Style direction: editorial, photographic.

No deterministic crop dimensions were attached.

Typography evidence: {"role":"display","size":"61.7px","family":"Bpmf Zihi Kai Std","source":"computed","traits":"Regular","weight":"500","evidence":"font-4: computed CSS at 1440×1000; AI role: Used for the massive 61.7px hero headline 'The front office that runs itself.'","sampleId":"font-4","confidence":0.9,"lineHeight":"67.9px","letterSpacing":"-1.9px"} {"role":"heading","size":"48px","family":"Moderat Serif Trial","source":"computed","traits":"Regular","weight":"300","evidence":"font-3: computed CSS at 1440×1000; AI role: Moderat Serif Trial used for 48px major section headings like 'Scale your practice'.","sampleId":"font-3","confidence":0.95,"lineHeight":"52.8px","letterSpacing":"-1px"} {"role":"body","size":"16px","family":"Geist","source":"computed","traits":"Regular","weight":"400","evidence":"font-7: computed CSS at 1440×1000; AI role: Geist 16px sans-serif used extensively for descriptive paragraph text.","sampleId":"font-7","confidence":0.95,"lineHeight":"24px","letterSpacing":"-0.2px"}

Color evidence: {"hex":"#FBFAF8","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(251, 250, 248); AI role: #FBFAF8 used as the primary light background across most of the page.","sampleId":"color-1","confidence":0.95} {"hex":"#361700","name":"text","role":"text","source":"computed","evidence":"color-4: computed rgb(54, 23, 0); AI role: #361700 dark brown used for primary typography, softer than pure black.","sampleId":"color-4","confidence":0.95} {"hex":"#072D35","name":"surface","role":"surface","source":"computed","evidence":"color-3: computed rgb(7, 45, 53); AI role: #072D35 deep teal used for the hero background and security callout banner.","sampleId":"color-3","confidence":0.9} {"hex":"#3C210C","name":"primary action","role":"primary-action","source":"computed","evidence":"color-5: computed rgb(60, 33, 12); AI role: #3C210C used for primary filled buttons and button borders.","sampleId":"color-5","confidence":0.9} {"hex":"#E7E4DA","name":"border","role":"border","source":"computed","evidence":"color-9: computed rgb(231, 228, 218); AI role: #E7E4DA used for subtle borders dividing the integration logo grid.","sampleId":"color-9","confidence":0.8}

No section-bounded typography samples were measured.

No section-bounded color samples were measured.

No saved element-map measurements were available; do not invent exact source spacing, card, media, or animation values.

Motion evidence: scroll: The page continues to scroll to a section describing the platform. (95% confidence)

Transfer these principles: Two-column split layout with photo and dark text panel; Serif heading + sans body pairing; Faded secondary label list pattern for progressive hierarchy; Pill CTA button styling.

Dependencies: Specific editorial photograph content and crop; Brand color (#361700 brown) used as panel background.

Adaptation guidance: Swap photography and panel color while preserving the split ratio, type pairing, and the faded-label list hierarchy to retain the section's clarity.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.