# Color-coded pricing cards Schema: Design Details SECTION.md v3.2 Website: Kelvin Source: https://kelvin.8b.com/ Source section IDs: 6dfd6fe2-8075-44a9-95e3-c8fed5d24eaa Status: AI analysed; vocabulary promotion is automated ## Builder's note What makes it work: - Three equal cards in a 3-column row, each in a single solid colour (orange, yellow, white), read instantly against the dark purple-black background. - Every card uses the same stack of top stat, feature list, price, then button, so visitors can compare tiers at a glance. - A large serif heading and bold uppercase pass names set a clear hierarchy, and the color-temperature idea ties the copy to the card colours. What a screenshot can't show: - The recording showed no motion, and no font sizes or spacing were measured, so hover states and exact scale are unknown. Borrow: Tie each pricing tier to one memorable metaphor and express it as a single bold colour block, so the choice feels like picking a mood, not a plan. Leave alone: Don't copy the orange, yellow and white palette, the purple glow orb, or the Kelvin temperature concept; use a free serif such as Fraunces for the display type. ## Classification - Type: pricing - Layout: A centered heading above a 3-column row of uniform cards, with an overarching circular gradient background element. - Styles: bold, colourful, geometric - Confidence: 100% ## Purpose and structure A dark-themed pricing section presenting three pass options in distinct color blocks with feature lists and call-to-action buttons. Visual signature: Three bold, color-blocked cards (orange, yellow, white) standing out sharply against a deep purple/black background. ## Components - Section title - Curved background graphic - Three pricing cards - Feature lists - Purchase buttons ## Typography - Display: Kalnia — 86.4px 200 - Heading: Hubot Sans — 34.6px 800 - Body: Hubot Sans — 17px 400 ## Functional palette - Canvas: canvas #F1EDE4 - Text: text #110D19 - Muted-Text: muted text #5B5664 ## Motion evidence - No section-specific authored motion was established. ## Section quality Overall: 65.76/100 (Good) Scored coverage: 85% - Typography: 66 — Serif display 'Pick your temperature' at large scale contrasts well with bold uppercase sans for pass names and tight tabular-style numerals for Kelvin values; hierarchy is clear and the Kelvin-as-headline conceit ties typography to content meaningfully. Next tier: Numeral treatment and feature list text remain fairly generic; no custom ligatures, optical sizing, or typographic surprise beyond the serif/sans pairing to push into strong territory. - Composition: 68 — Three uniform color-blocked cards sit cleanly under a centered gradient orb, with consistent padding, thin dividing borders, and a logical top-stat/body/price/button stack; the circular gradient bleeding behind the heading adds depth without disrupting the grid. Next tier: Layout is a conventional three-card pricing grid; the color-temperature gradient concept is distinctive but execution (equal-width cards, standard CTA placement) doesn't deviate structurally enough from stock pricing patterns to reach strong. - Motion: not_assessed — No timestamped motion evidence or animation data was supplied for this crop; deterministic animation list is empty. Next tier: Requires timestamped visible motion evidence to assess. - Content: 65 — Copy is specific and characterful (color-temperature metaphor, exact entry times, named perks like 'camera room every hour'), and the footnote about student/companion pricing shows thoughtful inclusivity detail integrated into the section. Next tier: Feature lists are still fairly conventional bullet copy; beyond the central metaphor there's limited additional narrative texture to elevate content further. - Originality: 69 — The Kelvin color-temperature framing (warmer light = shorter night, cooler = longer) is a genuinely distinctive conceptual hook rarely seen in pricing sections, reinforced visually by the card gradients matching the named temperatures. Next tier: Beyond the naming/color concept, card mechanics, button style, and grid are standard pricing-table conventions, limiting how far the idea is carried into the finer details. - Adaptability: 60 — Card structure, borders, and spacing are deterministic and cleanly modular (3-column grid, consistent card dimensions, solid borders), making the skeleton easy to reskin with different copy or price tiers. Next tier: The color-temperature gradient mapping is tightly coupled to the Kelvin metaphor and the background orb graphic, so full visual transfer requires rebuilding bespoke gradient assets rather than simple token swaps. Strengths: - Color-temperature metaphor unifies copy, card color gradients, and pricing tiers into one coherent idea - Clear visual hierarchy: serif display heading, bold uppercase pass names, oversized Kelvin numerals, then compact feature lists - Thoughtful inclusive footnote detail (student discount, companion access) adds human texture beyond standard pricing boilerplate Weaknesses: - Underlying card/grid structure is a conventional three-tier pricing table once the color concept is set aside - No visible motion evidence supplied, so dynamic polish cannot be verified - Feature list copy, while specific, uses standard bullet-dash formatting without distinctive typographic treatment Why it does not reach the next tier: The color-temperature concept is a strong unifying idea executed with clean hierarchy, but the actual card mechanics, button style, and list formatting remain close to a standard pricing-table template, and no motion detail was provided to demonstrate additional craft. ## Adaptation guidance - Effort: Medium - Guidance: Keep the card skeleton (gradient header block, dark body with bulleted features, price-left/button-right footer) and swap in new gradient palettes per tier; the background orb and the temperature-naming conceit need custom rebuilding to preserve the section's distinct identity rather than reading as a generic pricing table. What transfers: - Three-column card grid with uniform width and consistent internal padding rhythm - Top color-block header + dark body + price/CTA footer card structure - Thin semi-transparent border dividers between sections of each card Dependencies: - Color-temperature gradient mapping unique to each pass tier - Background gradient orb graphic behind the heading - Specific copy conceit linking color temperature to time/duration ## Living vocabulary - No reusable vocabulary candidates were supported by this section. Only terms with status `active` enter the public taxonomy. Deferred and proposed terms remain available to later AI passes; rejected terms remain as provenance so they are not repeatedly reinvented. ## Provenance and limitations - Section boundaries and naming: Gemini Pro visual observation - Motion observations: Gemini Pro direct-video analysis - Quality judgment: Claude - Exact design facts: browser/CSS extraction at website scope - Rubric: Design Details section rubric 3.2 (Typography 20%, Composition 20%, Motion 15%, Content 15%, Originality 15%, Adaptability 15%) - Motion state not assessed due to lack of timestamped animation evidence - Exact gradient colors, radius, and shadow values constrained by what deterministic data provided - Cannot verify hover/interaction states on buttons or cards ## Usage guidance Use this section as design evidence. Create an original implementation; do not reproduce the source copy, assets, or proprietary composition exactly. ## Build blueprint v3.2 ### Purpose and classification - Canonical type: pricing - Source type: pricing - Structure: centered single-column - Layout: A centered heading above a 3-column row of uniform cards, with an overarching circular gradient background element. - Styles: bold, colourful, geometric - Components: Section title, Curved background graphic, Three pricing cards, Feature lists, Purchase buttons - Purpose: A dark-themed pricing section presenting three pass options in distinct color blocks with feature lists and call-to-action buttons. - Visual signature: Three bold, color-blocked cards (orange, yellow, white) standing out sharply against a deep purple/black background. - Place on the page: 8 of 11, after Testimonials (`kelvin-8b-com:C07`), before FAQ (`kelvin-8b-com:C09`) ### Crop and composition - Crop: 1440×1089px; aspect ratio 1.322:1 - Page bounds: 9482–10571px of 13551px - Guidance: Use a narrow central reading axis and deliberate scale contrast rather than adding unnecessary side content. ### Exact typography evidence The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements. ```json { "sectionScale": [], "siteRoles": [ { "role": "display", "size": "86.4px", "family": "Kalnia", "source": "computed", "traits": "Regular", "weight": "200", "evidence": "font-5: computed CSS at 1440×1000; AI role: Kalnia (serif), 200 weight, 86.4px. Used for elegant, prominent section headings like 'Every set is filmed in heat.'", "sampleId": "font-5", "confidence": 0.95, "lineHeight": "88.1px", "letterSpacing": "-1.7px" }, { "role": "heading", "size": "34.6px", "family": "Hubot Sans", "source": "computed", "traits": "uppercase", "weight": "800", "evidence": "font-2: computed CSS at 1440×1000; AI role: Hubot Sans, 800 weight, 34.6px uppercase. Used for strong subheadings and pricing titles.", "sampleId": "font-2", "confidence": 0.9, "lineHeight": "31.8px", "letterSpacing": "0.2px" }, { "role": "body", "size": "17px", "family": "Hubot Sans", "source": "computed", "traits": "Regular", "weight": "400", "evidence": "font-12: computed CSS at 1440×1000; AI role: Hubot Sans, 400 weight, 17px. Used for standard descriptive paragraphs and text blocks.", "sampleId": "font-12", "confidence": 0.95, "lineHeight": "26.4px", "letterSpacing": "normal" } ] } ``` ### Exact color evidence The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate. ```json { "sectionUsage": [], "functionalPalette": [ { "hex": "#F1EDE4", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-1: computed rgb(241, 237, 228); AI role: Light beige (#F1EDE4) used as the primary background for the upper half of the page.", "sampleId": "color-1", "confidence": 0.95 }, { "hex": "#110D19", "name": "text", "role": "text", "source": "computed", "evidence": "color-2: computed rgb(17, 13, 25); AI role: Dark (#110D19) used for high-contrast typography on light backgrounds and as the canvas for the dark sections.", "sampleId": "color-2", "confidence": 0.9 }, { "hex": "#5B5664", "name": "muted text", "role": "muted-text", "source": "computed", "evidence": "color-4: computed rgb(91, 86, 100); AI role: Grey (#5B5664) used for secondary paragraph text and subtitles to lower visual hierarchy.", "sampleId": "color-4", "confidence": 0.8 } ] } ``` ### Design tokens ```json { "radius": "0px, no border-radius visible.", "density": "Low density; ample negative space emphasizes the scale of the typography and vibrancy of the images.", "evidence": "Visual inspection of stat blocks (fine lines), button shapes (sharp), and section pacing confirms these tokens.", "borderStyle": "Thin (1px), solid borders used extensively as structural dividers in lists, stats, and tables.", "buttonStyle": "Solid, sharp-edged rectangles (often black on light, or white on dark) containing bold, uppercase, highly-tracked sans-serif text.", "cornerStyle": "Strictly sharp corners across all buttons, images, and layout containers.", "contentWidth": "Wide max-width with elements often breaking the grid or spanning full viewport width, but maintaining alignment down central columns.", "spacingRhythm": "Generous spacing with large macro-margins between sections, allowing the large typography and imagery to breathe." } ``` ### Reconstruction specification This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions. - Root container was not deterministically isolated. - Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0. #### Container, grid, and spacing ```json { "viewport": { "width": 1440, "captureBounds": { "top": 9482, "bottom": 10571, "pageHeight": 13551 } }, "container": null, "spacing": { "observedGapsPx": [], "representativeContentWidthsPx": [] }, "columns": [] } ``` #### Cards and surfaces ```json { "cards": [], "surfaces": { "radii": [], "borders": [], "shadows": [] } } ``` #### Media treatment ```json [] ``` #### Browser-exposed animation parameters ```json [] ``` ### Measured geometry, surfaces, media, and animation These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values. ```json { "root": null, "cards": [], "media": [], "bounds": { "top": 9482, "bottom": 10571, "pageHeight": 13551 }, "schema": "little-details-section-measurements-v1", "source": "saved DOM/CSS element and animation maps", "columns": [], "spacing": { "gapsPx": [], "representativeContentWidthsPx": [] }, "coverage": { "cards": 0, "media": 0, "animations": 0, "elementsInSection": 0 }, "surfaces": { "radii": [], "borders": [], "shadows": [] }, "animations": [], "capturedAt": "2026-11-01T08:13:50.678Z", "limitations": [ "Values describe the captured desktop viewport and may change at other breakpoints.", "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.", "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent." ], "viewportWidth": 1440 } ``` ### Observed motion No timestamped authored motion is attached. Use only restrained baseline transitions. The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing. ### Responsive contract - Measured viewport: 1440px wide. - Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed. - Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints. ### Structure versus visual skin - Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose. - Adapt: brand colors, font family, copy, imagery, icons, decorative details. - Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details. ### Adaptation and dependencies - Effort: medium - What transfers: Three-column card grid with uniform width and consistent internal padding rhythm; Top color-block header + dark body + price/CTA footer card structure; Thin semi-transparent border dividers between sections of each card - Dependencies: Color-temperature gradient mapping unique to each pass tier; Background gradient orb graphic behind the heading; Specific copy conceit linking color temperature to time/duration - Guidance: Keep the card skeleton (gradient header block, dark body with bulleted features, price-left/button-right footer) and swap in new gradient palettes per tier; the background orb and the temperature-naming conceit need custom rebuilding to preserve the section's distinct identity rather than reading as a generic pricing table. ### Evidence readiness - Coverage: 6/7 - Can build: Yes - Missing facts: section-specific computed typography and color samples; timestamped authored motion - Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; timestamped authored motion. ### Agent implementation prompt Create an original pricing section inspired by the design evidence titled “Color-coded pricing cards”. Purpose: A dark-themed pricing section presenting three pass options in distinct color blocks with feature lists and call-to-action buttons. Structure: centered single-column. Source layout label: A centered heading above a 3-column row of uniform cards, with an overarching circular gradient background element.. Use a narrow central reading axis and deliberate scale contrast rather than adding unnecessary side content. Visual signature to preserve at the pattern level: Three bold, color-blocked cards (orange, yellow, white) standing out sharply against a deep purple/black background. Components: Section title, Curved background graphic, Three pricing cards, Feature lists, Purchase buttons. Style direction: bold, colourful, geometric. Observed crop: 1440×1089px (1.322:1). Treat this as evidence of composition, not a mandatory output size. Typography evidence: {"role":"display","size":"86.4px","family":"Kalnia","source":"computed","traits":"Regular","weight":"200","evidence":"font-5: computed CSS at 1440×1000; AI role: Kalnia (serif), 200 weight, 86.4px. Used for elegant, prominent section headings like 'Every set is filmed in heat.'","sampleId":"font-5","confidence":0.95,"lineHeight":"88.1px","letterSpacing":"-1.7px"} {"role":"heading","size":"34.6px","family":"Hubot Sans","source":"computed","traits":"uppercase","weight":"800","evidence":"font-2: computed CSS at 1440×1000; AI role: Hubot Sans, 800 weight, 34.6px uppercase. Used for strong subheadings and pricing titles.","sampleId":"font-2","confidence":0.9,"lineHeight":"31.8px","letterSpacing":"0.2px"} {"role":"body","size":"17px","family":"Hubot Sans","source":"computed","traits":"Regular","weight":"400","evidence":"font-12: computed CSS at 1440×1000; AI role: Hubot Sans, 400 weight, 17px. Used for standard descriptive paragraphs and text blocks.","sampleId":"font-12","confidence":0.95,"lineHeight":"26.4px","letterSpacing":"normal"} Color evidence: {"hex":"#F1EDE4","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(241, 237, 228); AI role: Light beige (#F1EDE4) used as the primary background for the upper half of the page.","sampleId":"color-1","confidence":0.95} {"hex":"#110D19","name":"text","role":"text","source":"computed","evidence":"color-2: computed rgb(17, 13, 25); AI role: Dark (#110D19) used for high-contrast typography on light backgrounds and as the canvas for the dark sections.","sampleId":"color-2","confidence":0.9} {"hex":"#5B5664","name":"muted text","role":"muted-text","source":"computed","evidence":"color-4: computed rgb(91, 86, 100); AI role: Grey (#5B5664) used for secondary paragraph text and subtitles to lower visual hierarchy.","sampleId":"color-4","confidence":0.8} No section-bounded typography samples were measured. No section-bounded color samples were measured. Exact section measurements from the saved element map: spacing {"gapsPx":[],"representativeContentWidthsPx":[]}; surfaces {"radii":[],"borders":[],"shadows":[]} Do not invent signature motion. Use only restrained baseline transitions if the product needs them. Transfer these principles: Three-column card grid with uniform width and consistent internal padding rhythm; Top color-block header + dark body + price/CTA footer card structure; Thin semi-transparent border dividers between sections of each card. Dependencies: Color-temperature gradient mapping unique to each pass tier; Background gradient orb graphic behind the heading; Specific copy conceit linking color temperature to time/duration. Adaptation guidance: Keep the card skeleton (gradient header block, dark body with bulleted features, price-left/button-right footer) and swap in new gradient palettes per tier; the background orb and the temperature-naming conceit need custom rebuilding to preserve the section's distinct identity rather than reading as a generic pricing table. Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.