# Immersive Camps Gallery Schema: Design Details SECTION.md v3.2 Website: White Desert Source: https://white-desert.com/ Source section IDs: gap-a90ae144-6632-17859 Status: AI analysed; vocabulary promotion is automated ## Builder's note What makes it work: - A fixed cracked-ice backdrop stays still while camp cards slide across it, so the setting feels continuous and the Antarctic subject is clear at once. - Every card uses the same pattern of image, uppercase name and short description, which makes the three camps easy to compare as you scroll. - Overlapping, floating cards give depth over the texture, and the cool navy text and pale surfaces keep copy readable over the photography. What a screenshot can't show: - Vertical scrolling drives the sideways movement, cycling WHICHWAY, ECHO and EXPLORER over roughly 17 seconds (32–49s) in the recording, with parallax between cards and background. - Measured type sizes, spacing and easing were not captured, so those values are unknown. Borrow: Tie a fixed, subject-specific texture to a scroll-driven row of identical cards so the movement feels like travelling through one place. Leave alone: Don't copy the cracked blue ice backdrop, the camp names, or the Cardinal Classic and Oswald headings; use a free serif or condensed sans in a similar uppercase style, and a different texture. ## Classification - Type: gallery - Layout: Continuous horizontal scroll triggering parallax and overlapping image cards over a frozen ice background. - Styles: photographic, bold - Confidence: 95% ## Purpose and structure A complex, horizontal scrolling immersive gallery presenting different camp locations. Visual signature: A continuous background of cracked blue ice over which various camp pods (Whichaway, Echo) slide into view. ## Components - Camp Detail Cards - Background Texture - Floating Images ## Typography - Display: Oswald — 256px 400 - Heading: Cardinal Classic Long — 42px 400 - Body: Inter Tight — 16px 500 ## Functional palette - Canvas: canvas #FFFFFF - Canvas: canvas #090B10 - Surface: surface #E9E7E1 - Text: text #1F2A44 - Muted-Text: muted text #535353 - Border: border #BABABA - Primary-Action: primary action #FF7E15 - Accent: accent #6AF0FF ## Motion evidence - 32.0–49.0s — The user scrolls to an "OUR CAMPS" section. This section features a horizontal scrolling layout triggered by vertical scrolling. It cycles through different camp locations, displaying an image and description for each: WHICHWAY, ECHO, and EXPLORER. (95% confidence) ## Section quality Overall: 61.05/100 (Good) Scored coverage: 100% - Typography: 63 — Uppercase Cardinal Classic Long headings and Oswald-driven display treatment create a clean editorial hierarchy over photography, with restrained body text (Inter Tight) supporting captions. Pairing is coherent but the crop shows repeated identical heading treatment across camps without notable typographic variation or distinctive detailing. Next tier: Needs a more distinctive typographic idea (e.g. varied scale relationships, kinetic type tied to scroll, or bespoke label system) beyond a repeated serif heading + caption block to move past polished-familiar. - Composition: 66 — Layered ice-texture background with floating camp cards creates a cohesive frozen-landscape motif; card overlap and consistent card format (image + label + copy) give a legible rhythm across three camps. The repetition across the crop is fairly literal (same card shape/position pattern reused), limiting compositional surprise. Next tier: Requires more variation in card scale, placement, or layering per camp to avoid feeling like a templated repeat rather than a considered escalating sequence. - Motion: 62 — Gemini confirms a horizontal-scroll-via-vertical-scroll mechanic cycling through camp cards with parallax over a fixed ice background across a clear 32–49s window, which is a legible and purposeful interaction pattern tied to content. Next tier: Lacks evidence of secondary motion nuance (easing character, staggered reveals, background texture drift) that would elevate the mechanic from a familiar horizontal-scroll trope to something distinctive. - Content: 58 — Camp cards integrate image, name, and short description directly into the floating card format, and the icy background reinforces the Antarctic subject matter, giving content and visual motif a believable link. Next tier: Copy appears secondary and small relative to imagery; deeper integration (e.g., copy responding to card position, camp-specific texture variation) would strengthen content-form fusion. - Originality: 60 — The frozen-ice backdrop with sliding pod cards is a reasonably specific visual signature for this brand, but the horizontal-scroll gallery of location cards is a known genre pattern; the ice motif differentiates it modestly rather than radically. Next tier: Needs an idea element that couldn't be swapped for any generic destination gallery scroller — e.g., a mechanic or layout tied uniquely to the ice/crack-of-light concept, not just a background skin. - Adaptability: 55 — Structure (card + horizontal scroll mechanic + background texture) is describable and separable: swap camp images/copy per card, swap background texture, and reuse motion pattern. Next tier: Some card positioning/overlap logic and scroll-hijack triggers are not fully specified deterministically, requiring judgment calls to rebuild exactly. Strengths: - Consistent, atmospheric ice-texture backdrop unifies the multi-camp sequence. - Clear horizontal-scroll-via-vertical mechanic gives the section a distinct interaction identity within the page. - Card format (image + name + short copy) is legible and easy to scan across camps. Weaknesses: - Card treatment repeats almost identically across camps, reducing visual surprise over a long section. - Typography role differentiation is minimal; heading style doesn't vary meaningfully between locations. - Content copy is secondary in visual weight, limiting narrative depth per camp. - Originality relies mainly on background skin rather than a structurally unique mechanic. Why it does not reach the next tier: The section is a well-executed horizontal-scroll gallery with a fitting ice motif, but its repeated card template, generic scroll mechanic, and modest copy integration keep it at a polished-but-familiar level rather than achieving a memorable, hard-to-substitute design idea. ## Adaptation guidance - Effort: Medium - Guidance: Rebuild using a scroll-driven horizontal track component with card slots for image+label+copy, replace the ice texture with an equivalent atmospheric background matched to brand geography, and tune scroll-trigger thresholds and easing to approximate the described parallax feel. What transfers: - Card-based location gallery structure (image + heading + short copy) - Horizontal-scroll-triggered-by-vertical-scroll interaction pattern - Layered background texture concept beneath floating content cards Dependencies: - Specific ice-crack photographic texture asset - Exact scroll-hijacking/parallax timing curves not fully specified - Camp-specific photography and iconography ## Living vocabulary - No reusable vocabulary candidates were supported by this section. Only terms with status `active` enter the public taxonomy. Deferred and proposed terms remain available to later AI passes; rejected terms remain as provenance so they are not repeatedly reinvented. ## Provenance and limitations - Section boundaries and naming: Gemini Pro visual observation - Motion observations: Gemini Pro direct-video analysis - Quality judgment: Claude - Exact design facts: browser/CSS extraction at website scope - Rubric: Design Details section rubric 3.2 (Typography 20%, Composition 20%, Motion 15%, Content 15%, Originality 15%, Adaptability 15%) - Motion scoring relies solely on Gemini's single timestamped description without finer detail on easing or stagger. - Exact spacing, card dimensions, and scroll trigger thresholds are unmeasured, limiting precision of composition and adaptability judgments. - Cannot verify subtle animation nuances (opacity, scale, depth) beyond the general horizontal-scroll behavior described. ## Usage guidance Use this section as design evidence. Create an original implementation; do not reproduce the source copy, assets, or proprietary composition exactly. ## Build blueprint v3.2 ### Purpose and classification - Canonical type: gallery - Source type: gallery - Structure: horizontal sequence - Layout: Continuous horizontal scroll triggering parallax and overlapping image cards over a frozen ice background. - Styles: photographic, bold - Components: Camp Detail Cards, Background Texture, Floating Images - Purpose: A complex, horizontal scrolling immersive gallery presenting different camp locations. - Visual signature: A continuous background of cracked blue ice over which various camp pods (Whichaway, Echo) slide into view. - Place on the page: 7 of 17, after Testimonials (`white-desert-com:Quote_Block`), before Other (`9faa18b2-31a3-466f-bee0-826e28d00498`) ### Crop and composition - Deterministic crop dimensions are unavailable. - Guidance: Preserve the sense of continuation with a visible next item, progress cue, or directional control. ### Exact typography evidence The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements. ```json { "sectionScale": [], "siteRoles": [ { "role": "display", "size": "256px", "family": "Oswald", "source": "computed", "traits": "uppercase", "weight": "400", "evidence": "font-6: computed CSS at 1440×1000; AI role: Used for the immense uppercase ANTARCTICA hero wordmark that dominates the opening composition.", "sampleId": "font-6", "confidence": 0.99, "lineHeight": "256px", "letterSpacing": "normal" }, { "role": "heading", "size": "42px", "family": "Cardinal Classic Long", "source": "computed", "traits": "uppercase", "weight": "400", "evidence": "font-2: computed CSS at 1440×1000; AI role: Large uppercase serif treatment appears in major narrative and camp headings.", "sampleId": "font-2", "confidence": 0.97, "lineHeight": "42px", "letterSpacing": "normal" }, { "role": "body", "size": "16px", "family": "Inter Tight", "source": "computed", "traits": "Regular", "weight": "500", "evidence": "font-12: computed CSS at 1440×1000; AI role: Used for readable itinerary descriptions within the content cards.", "sampleId": "font-12", "confidence": 0.94, "lineHeight": "22.4px", "letterSpacing": "normal" } ] } ``` ### Exact color evidence The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate. ```json { "sectionUsage": [], "functionalPalette": [ { "hex": "#FFFFFF", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-1: computed rgb(255, 255, 255); AI role: White forms the primary page ground and also supports reversed text over photography.", "sampleId": "color-1", "confidence": 0.99 }, { "hex": "#090B10", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-4: computed rgb(9, 11, 16); AI role: Near-black grounds the route-map section and sharply separates it from the pale photographic narrative.", "sampleId": "color-4", "confidence": 0.96 }, { "hex": "#E9E7E1", "name": "surface", "role": "surface", "source": "computed", "evidence": "color-5: computed rgb(233, 231, 225); AI role: Warm off-white is used across the large footer surface.", "sampleId": "color-5", "confidence": 0.98 }, { "hex": "#1F2A44", "name": "text", "role": "text", "source": "computed", "evidence": "color-7: computed rgb(31, 42, 68); AI role: Deep blue is the dominant text and icon color on pale page areas.", "sampleId": "color-7", "confidence": 0.99 }, { "hex": "#535353", "name": "muted text", "role": "muted-text", "source": "computed", "evidence": "color-14: computed rgb(83, 83, 83); AI role: Gray supports secondary contact details and low-emphasis footer information.", "sampleId": "color-14", "confidence": 0.96 }, { "hex": "#BABABA", "name": "border", "role": "border", "source": "computed", "evidence": "color-16: computed rgb(186, 186, 186); AI role: Light gray appears in fine SVG strokes consistent with the restrained rule system.", "sampleId": "color-16", "confidence": 0.86 }, { "hex": "#FF7E15", "name": "primary action", "role": "primary-action", "source": "computed", "evidence": "color-17: computed rgb(255, 126, 21); AI role: Bright orange marks the persistent How it works control and its related action treatment.", "sampleId": "color-17", "confidence": 0.99 }, { "hex": "#6AF0FF", "name": "accent", "role": "accent", "source": "computed", "evidence": "color-13: computed rgb(106, 240, 255); AI role: Electric cyan highlights route nodes, paths and map details on the dark section.", "sampleId": "color-13", "confidence": 0.98 } ] } ``` ### Design tokens ```json { "radius": "Little to no visible rounding; exact radius is unmeasured.", "density": "Low-density storytelling sections contrast with a dense layered camp collage and information-rich footer.", "evidence": "The long desktop page repeatedly uses edge-to-edge photography, visible vertical guides, square panels, sparse copy and broad whitespace.", "borderStyle": "Very fine low-contrast rules form a persistent column grid, card edges and restrained control outlines.", "buttonStyle": "Flat rectangular controls use translucent fills or thin outlines, compact labels and occasional play icons.", "cornerStyle": "Predominantly square corners across navigation controls, cards, media frames and footer action panels.", "contentWidth": "Primarily full-bleed imagery and backgrounds, with text aligned to a wide desktop column grid; exact width is unmeasured.", "spacingRhythm": "Expansive editorial pacing alternates long open intervals, immersive image fields and tightly grouped captions; exact spacing is unmeasured." } ``` ### Reconstruction specification This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions. - Root container was not deterministically isolated. - Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0. #### Container, grid, and spacing ```json { "viewport": { "width": null, "captureBounds": null }, "container": null, "spacing": { "observedGapsPx": [], "representativeContentWidthsPx": [] }, "columns": [] } ``` #### Cards and surfaces ```json { "cards": [], "surfaces": null } ``` #### Media treatment ```json [] ``` #### Browser-exposed animation parameters ```json [] ``` ### Measured geometry, surfaces, media, and animation These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values. ```json null ``` ### Observed motion 1. **scroll** — The user scrolls to an "OUR CAMPS" section. This section features a horizontal scrolling layout triggered by vertical scrolling. It cycles through different camp locations, displaying an image and description for each: WHICHWAY, ECHO, and EXPLORER. (32s–49s; 95% confidence). Recreate the interaction principle with project-appropriate timing and easing; the evidence does not guarantee source easing values. The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing. ### Responsive contract - Measured viewport: unknownpx wide. - Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed. - Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints. ### Structure versus visual skin - Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose. - Adapt: brand colors, font family, copy, imagery, icons, decorative details. - Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details. ### Adaptation and dependencies - Effort: medium - What transfers: Card-based location gallery structure (image + heading + short copy); Horizontal-scroll-triggered-by-vertical-scroll interaction pattern; Layered background texture concept beneath floating content cards - Dependencies: Specific ice-crack photographic texture asset; Exact scroll-hijacking/parallax timing curves not fully specified; Camp-specific photography and iconography - Guidance: Rebuild using a scroll-driven horizontal track component with card slots for image+label+copy, replace the ice texture with an equivalent atmospheric background matched to brand geography, and tune scroll-trigger thresholds and easing to approximate the described parallax feel. ### Evidence readiness - Coverage: 4/7 - Can build: Yes - Missing facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters - Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters. ### Agent implementation prompt Create an original gallery section inspired by the design evidence titled “Immersive Camps Gallery”. Purpose: A complex, horizontal scrolling immersive gallery presenting different camp locations. Structure: horizontal sequence. Source layout label: Continuous horizontal scroll triggering parallax and overlapping image cards over a frozen ice background.. Preserve the sense of continuation with a visible next item, progress cue, or directional control. Visual signature to preserve at the pattern level: A continuous background of cracked blue ice over which various camp pods (Whichaway, Echo) slide into view. Components: Camp Detail Cards, Background Texture, Floating Images. Style direction: photographic, bold. No deterministic crop dimensions were attached. Typography evidence: {"role":"display","size":"256px","family":"Oswald","source":"computed","traits":"uppercase","weight":"400","evidence":"font-6: computed CSS at 1440×1000; AI role: Used for the immense uppercase ANTARCTICA hero wordmark that dominates the opening composition.","sampleId":"font-6","confidence":0.99,"lineHeight":"256px","letterSpacing":"normal"} {"role":"heading","size":"42px","family":"Cardinal Classic Long","source":"computed","traits":"uppercase","weight":"400","evidence":"font-2: computed CSS at 1440×1000; AI role: Large uppercase serif treatment appears in major narrative and camp headings.","sampleId":"font-2","confidence":0.97,"lineHeight":"42px","letterSpacing":"normal"} {"role":"body","size":"16px","family":"Inter Tight","source":"computed","traits":"Regular","weight":"500","evidence":"font-12: computed CSS at 1440×1000; AI role: Used for readable itinerary descriptions within the content cards.","sampleId":"font-12","confidence":0.94,"lineHeight":"22.4px","letterSpacing":"normal"} Color evidence: {"hex":"#FFFFFF","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(255, 255, 255); AI role: White forms the primary page ground and also supports reversed text over photography.","sampleId":"color-1","confidence":0.99} {"hex":"#090B10","name":"canvas","role":"canvas","source":"computed","evidence":"color-4: computed rgb(9, 11, 16); AI role: Near-black grounds the route-map section and sharply separates it from the pale photographic narrative.","sampleId":"color-4","confidence":0.96} {"hex":"#E9E7E1","name":"surface","role":"surface","source":"computed","evidence":"color-5: computed rgb(233, 231, 225); AI role: Warm off-white is used across the large footer surface.","sampleId":"color-5","confidence":0.98} {"hex":"#1F2A44","name":"text","role":"text","source":"computed","evidence":"color-7: computed rgb(31, 42, 68); AI role: Deep blue is the dominant text and icon color on pale page areas.","sampleId":"color-7","confidence":0.99} {"hex":"#535353","name":"muted text","role":"muted-text","source":"computed","evidence":"color-14: computed rgb(83, 83, 83); AI role: Gray supports secondary contact details and low-emphasis footer information.","sampleId":"color-14","confidence":0.96} {"hex":"#BABABA","name":"border","role":"border","source":"computed","evidence":"color-16: computed rgb(186, 186, 186); AI role: Light gray appears in fine SVG strokes consistent with the restrained rule system.","sampleId":"color-16","confidence":0.86} {"hex":"#FF7E15","name":"primary action","role":"primary-action","source":"computed","evidence":"color-17: computed rgb(255, 126, 21); AI role: Bright orange marks the persistent How it works control and its related action treatment.","sampleId":"color-17","confidence":0.99} {"hex":"#6AF0FF","name":"accent","role":"accent","source":"computed","evidence":"color-13: computed rgb(106, 240, 255); AI role: Electric cyan highlights route nodes, paths and map details on the dark section.","sampleId":"color-13","confidence":0.98} No section-bounded typography samples were measured. No section-bounded color samples were measured. No saved element-map measurements were available; do not invent exact source spacing, card, media, or animation values. Motion evidence: scroll: The user scrolls to an "OUR CAMPS" section. This section features a horizontal scrolling layout triggered by vertical scrolling. It cycles through different camp locations, displaying an image and description for each: WHICHWAY, ECHO, and EXPLORER. (95% confidence) Transfer these principles: Card-based location gallery structure (image + heading + short copy); Horizontal-scroll-triggered-by-vertical-scroll interaction pattern; Layered background texture concept beneath floating content cards. Dependencies: Specific ice-crack photographic texture asset; Exact scroll-hijacking/parallax timing curves not fully specified; Camp-specific photography and iconography. Adaptation guidance: Rebuild using a scroll-driven horizontal track component with card slots for image+label+copy, replace the ice texture with an equivalent atmospheric background matched to brand geography, and tune scroll-trigger thresholds and easing to approximate the described parallax feel. Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.