# Voiceflow Navbar — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://www.voiceflow.com/
Website: Voiceflow
Section ID: 296ecc3e-5799-4ec2-9b11-61adcce1365e
Design Details page: https://designdetails.io/sections/voiceflow-com--home--navbar-296ecc3e
Status: deterministic evidence captured; editorial AI review pending

## Purpose

This is a navbar section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

1440×91px root; block

## Visual signature

corporate, minimal, typographic, editorial, saas-modern, mockup-centric treatment at 1440×139px. The crop spans 0–139px of a 9448px page.

## Components

- Navigation Bar
- Hero
- Logo Strip
- Testimonial Card
- Stat Block
- Product UI
- Primary Button
- Input Field
- Footer
- Feature Card
- Layered Device Mockups
- Inline Text Highlights

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: navigation
- Source type: navbar
- Structure: 1440×91px root; block
- Layout: 1440×91px root; block
- Styles: corporate, minimal, typographic, editorial, saas-modern, mockup-centric
- Components: Navigation Bar, Hero, Logo Strip, Testimonial Card, Stat Block, Product UI, Primary Button, Input Field, Footer, Feature Card, Layered Device Mockups, Inline Text Highlights
- Purpose: navbar section from the Home page of Voiceflow.
- Visual signature: rgba(0, 0, 0, 0) with 1440×91px root; block. Inspect the crop for image and content hierarchy.
- Place on the page: 1 of 11, before Hero (`eb337bc2-22ec-412c-948b-a2f40f3e9e93`)

### Crop and composition

- Crop: 1440×139px; aspect ratio 10.36:1
- Page bounds: 0–139px of 9448px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [
    {
      "role": "UI/supporting text",
      "family": "UCity Pro-8cd2cb40d9534eaf",
      "stack": "\"UCity Pro-8cd2cb40d9534eaf\", \"UCity Pro-8cd2cb40d9534eaf fallback: Arial\", \"UCity Pro-8cd2cb40d9534eaf fallback: Arial Bold\", Arial, \"Liberation Sans\", sans-serif",
      "size": "14px",
      "weight": "400",
      "lineHeight": "24.5px",
      "letterSpacing": "normal",
      "sample": "Docs",
      "element": "span",
      "occurrences": 16,
      "sourceId": "font-14"
    }
  ],
  "siteRoles": [
    {
      "role": "display",
      "size": "72px",
      "family": "Tiempos Headline-81ad1a66702885c1",
      "source": "computed",
      "traits": "Regular",
      "weight": "300",
      "evidence": "font-18: computed CSS at 1440×1000; AI role: Tiempos Headline at 72px, used for the primary H1 'AI agents customers love'.",
      "sampleId": "font-18",
      "confidence": 0.95,
      "lineHeight": "76.3px",
      "letterSpacing": "-2.2px"
    },
    {
      "role": "heading",
      "size": "36px",
      "family": "Tiempos Headline-81ad1a66702885c1",
      "source": "computed",
      "traits": "Regular",
      "weight": "300",
      "evidence": "font-1: computed CSS at 1440×1000; AI role: Tiempos Headline at 36px, used for section titles like 'Powered by Voiceflow's...'.",
      "sampleId": "font-1",
      "confidence": 0.9,
      "lineHeight": "43.2px",
      "letterSpacing": "-0.7px"
    },
    {
      "role": "body",
      "size": "16px",
      "family": "UCity Pro-8cd2cb40d9534eaf",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-7: computed CSS at 1440×1000; AI role: UCity Pro at 16px, used for paragraph text and subtitles below major headings.",
      "sampleId": "font-7",
      "confidence": 0.85,
      "lineHeight": "24.8px",
      "letterSpacing": "normal"
    }
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [
    {
      "value": "#FFFFFF",
      "cssValue": "rgb(255, 255, 255)",
      "alpha": 1,
      "appliedAs": [
        "text",
        "background"
      ],
      "occurrences": 293,
      "sourceId": "color-1"
    },
    {
      "value": "#F2F7F7",
      "cssValue": "rgb(242, 247, 247)",
      "alpha": 1,
      "appliedAs": [
        "background",
        "border"
      ],
      "occurrences": 11,
      "sourceId": "color-2"
    },
    {
      "value": "#6E797B",
      "cssValue": "rgb(110, 121, 123)",
      "alpha": 1,
      "appliedAs": [
        "text"
      ],
      "occurrences": 92,
      "sourceId": "color-3"
    },
    {
      "value": "#1A1E23",
      "cssValue": "rgb(26, 30, 35)",
      "alpha": 1,
      "appliedAs": [
        "::before-background",
        "svg-fill",
        "text"
      ],
      "occurrences": 18,
      "sourceId": "color-7"
    },
    {
      "value": "#515A63",
      "cssValue": "rgb(81, 90, 99)",
      "alpha": 1,
      "appliedAs": [
        "text",
        "svg-fill"
      ],
      "occurrences": 24,
      "sourceId": "color-11"
    },
    {
      "value": "#397DFF",
      "cssValue": "rgb(57, 125, 255)",
      "alpha": 1,
      "appliedAs": [
        "text",
        "svg-stroke",
        "control-background"
      ],
      "occurrences": 73,
      "sourceId": "color-14"
    },
    {
      "value": "#FFFFFF",
      "cssValue": "rgba(255, 255, 255, 0.2)",
      "alpha": 0.2,
      "appliedAs": [
        "background"
      ],
      "occurrences": 1,
      "sourceId": "color-15"
    },
    {
      "value": "#E1E5E5",
      "cssValue": "color(srgb 0.886275 0.901961 0.901961 / 0.5)",
      "alpha": 0.5019607843137255,
      "appliedAs": [
        "background"
      ],
      "occurrences": 1,
      "sourceId": "color-16"
    },
    {
      "value": "#E8ECEC",
      "cssValue": "rgb(232, 236, 236)",
      "alpha": 1,
      "appliedAs": [
        "border"
      ],
      "occurrences": 12,
      "sourceId": "color-22"
    }
  ],
  "functionalPalette": [
    {
      "hex": "#FFFFFF",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-1: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used extensively as the main page background.",
      "sampleId": "color-1",
      "confidence": 0.95
    },
    {
      "hex": "#397DFF",
      "name": "primary action",
      "role": "primary-action",
      "source": "computed",
      "evidence": "color-14: computed rgb(57, 125, 255); AI role: Bright blue (#397DFF) used consistently for primary 'Get started' buttons.",
      "sampleId": "color-14",
      "confidence": 0.95
    },
    {
      "hex": "#6E797B",
      "name": "muted text",
      "role": "muted-text",
      "source": "computed",
      "evidence": "color-3: computed rgb(110, 121, 123); AI role: Medium grey (#6E797B) used for secondary information like names and roles.",
      "sampleId": "color-3",
      "confidence": 0.9
    },
    {
      "hex": "#1A1E23",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-7: computed rgb(26, 30, 35); AI role: Dark grey (#1A1E23) used for primary display and heading text.",
      "sampleId": "color-7",
      "confidence": 0.85
    },
    {
      "hex": "#F2F7F7",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-2: computed rgb(242, 247, 247); AI role: Light grey/blue (#F2F7F7) used for subtle container backgrounds.",
      "sampleId": "color-2",
      "confidence": 0.8
    },
    {
      "hex": "#E2E4E5",
      "name": "border",
      "role": "border",
      "source": "computed",
      "evidence": "color-10: computed rgb(226, 228, 229); AI role: Light grey (#E2E4E5) used for subtle borders around input fields and some UI elements.",
      "sampleId": "color-10",
      "confidence": 0.8
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "Buttons utilize a pill-shape (approx 999px radius), while content cards and UI frames use medium radius (approx 12-24px).",
  "density": "Low density. The layout is breathable, prioritizing clear typography and large visual assets over packing information tightly.",
  "evidence": "Observed via visual spacing in screenshots, CSS border colors (#E8ECEC), button shapes, and structural alignment.",
  "borderStyle": "Subtle 1px solid borders in light grey (#E2E4E5) are used to define inputs and frame some visual components.",
  "buttonStyle": "Primary actions are solid blue pill buttons with white sans-serif text. Secondary actions are often simple text links.",
  "cornerStyle": "Consistent use of rounded corners across the interface, from subtle rounding on layout cards to fully rounded (pill) buttons.",
  "contentWidth": "Content is constrained to a central column, likely around 1200px max-width, maintaining a readable line length.",
  "spacingRhythm": "Generous vertical padding between sections (often 100px+) and ample whitespace around text to maintain focus."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root: 1440×91px; block; padding {"top":"20px","right":"8px","bottom":"20px","left":"8px"}; gap normal; background rgba(0, 0, 0, 0); radius 0px.
- Observed gaps: 4, 8px.
- Representative content widths: 445px.
- Layout containers: 0; cards/surfaces: 0; media elements: 2; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": 1440,
    "captureBounds": {
      "top": 0,
      "bottom": 139,
      "pageHeight": 9448
    }
  },
  "container": {
    "size": "1440×91px",
    "position": "x 0px, y 48px",
    "display": "block",
    "positionMode": "fixed",
    "padding": {
      "top": "20px",
      "right": "8px",
      "bottom": "20px",
      "left": "8px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": "not captured",
    "background": "rgba(0, 0, 0, 0)",
    "radius": "0px",
    "border": "0px none rgb(110, 121, 123)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "observedGapsPx": [
      4,
      8
    ],
    "representativeContentWidthsPx": [
      445
    ]
  },
  "columns": []
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": {
    "radii": [
      "7px",
      "8px"
    ],
    "borders": [],
    "shadows": [
      "rgba(15, 30, 97, 0.08) 0px 6px 16px -8px, rgba(15, 30, 97, 0.06) 0px 4px 12px -6px, rgba(15, 30, 97, 0.06) 0px 3px 8px -4px, rgba(15, 30, 97, 0.04) 0px 2px 6px -3px, rgba(15, 30, 97, 0.04) 0px 1px 4px -2px, rgba(15, 30, 97, 0.02) 0px 1px 3px -1px, rgba(15, 30, 97, 0.01) 0px 1px 2px 0px, rgba(47, 104, 219, 0.32) 0px -1px 0px 1px inset, rgba(255, 255, 255, 0.32) 0px 1px 2px -1px inset"
    ]
  }
}
```

#### Media treatment

```json
[
  {
    "element": "svg · svg",
    "size": "112×23px",
    "position": "x 72px, y 85px",
    "aspectRatio": 4.9,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  },
  {
    "element": "svg · svg",
    "size": "16×16px",
    "position": "x 734px, y 86px",
    "aspectRatio": 1,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "hidden",
    "source": "source not captured"
  }
]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
{
  "schema": "little-details-section-measurements-v1",
  "source": "saved DOM/CSS element and animation maps",
  "capturedAt": "2026-09-23T02:48:33.684Z",
  "viewportWidth": 1440,
  "bounds": {
    "top": 0,
    "bottom": 139,
    "pageHeight": 9448
  },
  "root": {
    "id": "ld-24",
    "tag": "header",
    "role": null,
    "label": "Docs Platform Resources DocsOpinion articles PodcastWebinarsBlogYoutubeChangelog Customers Pricing L",
    "rect": {
      "x": 0,
      "y": 48,
      "width": 1440,
      "height": 91
    },
    "display": "block",
    "position": "fixed",
    "padding": {
      "top": "20px",
      "right": "8px",
      "bottom": "20px",
      "left": "8px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": null,
    "background": "rgba(0, 0, 0, 0)",
    "radius": "0px",
    "border": "0px none rgb(110, 121, 123)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "gapsPx": [
      4,
      8
    ],
    "representativeContentWidthsPx": [
      445
    ]
  },
  "columns": [],
  "cards": [],
  "surfaces": {
    "radii": [
      "7px",
      "8px"
    ],
    "borders": [],
    "shadows": [
      "rgba(15, 30, 97, 0.08) 0px 6px 16px -8px, rgba(15, 30, 97, 0.06) 0px 4px 12px -6px, rgba(15, 30, 97, 0.06) 0px 3px 8px -4px, rgba(15, 30, 97, 0.04) 0px 2px 6px -3px, rgba(15, 30, 97, 0.04) 0px 1px 4px -2px, rgba(15, 30, 97, 0.02) 0px 1px 3px -1px, rgba(15, 30, 97, 0.01) 0px 1px 2px 0px, rgba(47, 104, 219, 0.32) 0px -1px 0px 1px inset, rgba(255, 255, 255, 0.32) 0px 1px 2px -1px inset"
    ]
  },
  "media": [
    {
      "id": "ld-34",
      "tag": "svg",
      "role": null,
      "label": "svg",
      "rect": {
        "x": 72,
        "y": 85,
        "width": 112,
        "height": 23
      },
      "aspectRatio": 4.9,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    },
    {
      "id": "ld-47",
      "tag": "svg",
      "role": null,
      "label": "svg",
      "rect": {
        "x": 734,
        "y": 86,
        "width": 16,
        "height": 16
      },
      "aspectRatio": 1,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "hidden",
      "media": null
    }
  ],
  "animations": [],
  "coverage": {
    "elementsInSection": 17,
    "cards": 0,
    "media": 2,
    "animations": 0
  },
  "limitations": [
    "Values describe the captured desktop viewport and may change at other breakpoints.",
    "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.",
    "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent."
  ]
}
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: 1440px wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 7/7
- Can build: Yes
- Missing facts: timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: timestamped authored motion.

### Agent implementation prompt

Create an original navigation section inspired by the design evidence titled “Voiceflow Navbar”.

Purpose: navbar section from the Home page of Voiceflow.

Structure: 1440×91px root; block. Source layout label: 1440×91px root; block. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: rgba(0, 0, 0, 0) with 1440×91px root; block. Inspect the crop for image and content hierarchy.

Components: Navigation Bar, Hero, Logo Strip, Testimonial Card, Stat Block, Product UI, Primary Button, Input Field, Footer, Feature Card, Layered Device Mockups, Inline Text Highlights.

Style direction: corporate, minimal, typographic, editorial, saas-modern, mockup-centric.

Observed crop: 1440×139px (10.36:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"display","size":"72px","family":"Tiempos Headline-81ad1a66702885c1","source":"computed","traits":"Regular","weight":"300","evidence":"font-18: computed CSS at 1440×1000; AI role: Tiempos Headline at 72px, used for the primary H1 'AI agents customers love'.","sampleId":"font-18","confidence":0.95,"lineHeight":"76.3px","letterSpacing":"-2.2px"} {"role":"heading","size":"36px","family":"Tiempos Headline-81ad1a66702885c1","source":"computed","traits":"Regular","weight":"300","evidence":"font-1: computed CSS at 1440×1000; AI role: Tiempos Headline at 36px, used for section titles like 'Powered by Voiceflow's...'.","sampleId":"font-1","confidence":0.9,"lineHeight":"43.2px","letterSpacing":"-0.7px"} {"role":"body","size":"16px","family":"UCity Pro-8cd2cb40d9534eaf","source":"computed","traits":"Regular","weight":"400","evidence":"font-7: computed CSS at 1440×1000; AI role: UCity Pro at 16px, used for paragraph text and subtitles below major headings.","sampleId":"font-7","confidence":0.85,"lineHeight":"24.8px","letterSpacing":"normal"}

Color evidence: {"hex":"#FFFFFF","name":"canvas","role":"canvas","source":"computed","evidence":"color-1: computed rgb(255, 255, 255); AI role: White (#FFFFFF) used extensively as the main page background.","sampleId":"color-1","confidence":0.95} {"hex":"#397DFF","name":"primary action","role":"primary-action","source":"computed","evidence":"color-14: computed rgb(57, 125, 255); AI role: Bright blue (#397DFF) used consistently for primary 'Get started' buttons.","sampleId":"color-14","confidence":0.95} {"hex":"#6E797B","name":"muted text","role":"muted-text","source":"computed","evidence":"color-3: computed rgb(110, 121, 123); AI role: Medium grey (#6E797B) used for secondary information like names and roles.","sampleId":"color-3","confidence":0.9} {"hex":"#1A1E23","name":"text","role":"text","source":"computed","evidence":"color-7: computed rgb(26, 30, 35); AI role: Dark grey (#1A1E23) used for primary display and heading text.","sampleId":"color-7","confidence":0.85} {"hex":"#F2F7F7","name":"surface","role":"surface","source":"computed","evidence":"color-2: computed rgb(242, 247, 247); AI role: Light grey/blue (#F2F7F7) used for subtle container backgrounds.","sampleId":"color-2","confidence":0.8} {"hex":"#E2E4E5","name":"border","role":"border","source":"computed","evidence":"color-10: computed rgb(226, 228, 229); AI role: Light grey (#E2E4E5) used for subtle borders around input fields and some UI elements.","sampleId":"color-10","confidence":0.8}

Typography measured inside this section: {"id":"font-14","family":"UCity Pro-8cd2cb40d9534eaf","fontStack":"\"UCity Pro-8cd2cb40d9534eaf\", \"UCity Pro-8cd2cb40d9534eaf fallback: Arial\", \"UCity Pro-8cd2cb40d9534eaf fallback: Arial Bold\", Arial, \"Liberation Sans\", sans-serif","weight":"400","size":"14px","lineHeight":"24.5px","letterSpacing":"normal","traits":"Regular","count":16,"contexts":[{"tag":"span","text":"Docs","top":81,"property":"font"},{"tag":"span","text":"Platform","top":81,"property":"font"},{"tag":"span","text":"Resources","top":81,"property":"font"}]}

Colors measured inside this section: {"id":"color-1","hex":"#FFFFFF","alpha":1,"cssValue":"rgb(255, 255, 255)","count":293,"contexts":[{"tag":"a","text":"Get started","top":75,"property":"text"},{"tag":"div","text":"AI agents customers love. ROI you can prove. The AI agent platform that helps CX teams own every cus","top":60,"property":"background"},{"tag":"section","text":"AI agents customers love. ROI you can prove. The AI agent platform that helps CX teams own every cus","top":61,"property":"background"}]} {"id":"color-2","hex":"#F2F7F7","alpha":1,"cssValue":"rgb(242, 247, 247)","count":11,"contexts":[{"tag":"body","text":"Skip to main content Own your CX Meet your AI co-pilot Oct 6 Save your spot Save your spot function ","top":0,"property":"background"},{"tag":"div","text":"Build. Design intelligent workflows that deliver experiences worth returning to.","top":990,"property":"background"},{"tag":"div","text":"Product Own the entire production experience, from design to launch","top":5198,"property":"border"}]} {"id":"color-3","hex":"#6E797B","alpha":1,"cssValue":"rgb(110, 121, 123)","count":92,"contexts":[{"tag":"a","text":"Login","top":77,"property":"text"},{"tag":"span","text":"Colin Guilfoyle · VP of Customer Support","top":722,"property":"text"},{"tag":"div","text":"Customer stories","top":861,"property":"text"}]} {"id":"color-7","hex":"#1A1E23","alpha":1,"cssValue":"rgb(26, 30, 35)","count":18,"contexts":[{"tag":"header","text":"Docs Platform Resources DocsOpinion articles PodcastWebinarsBlogYoutubeChangelog Customers Pricing L","top":48,"property":"::before-background"},{"tag":"path","text":"","top":85,"property":"svg-fill"},{"tag":"span","text":"AI","top":229,"property":"text"}]} {"id":"color-11","hex":"#515A63","alpha":1,"cssValue":"rgb(81, 90, 99)","count":24,"contexts":[{"tag":"span","text":"Docs","top":81,"property":"text"},{"tag":"svg","text":"","top":86,"property":"svg-fill"},{"tag":"path","text":"","top":92,"property":"svg-fill"}]} {"id":"color-14","hex":"#397DFF","alpha":1,"cssValue":"rgb(57, 125, 255)","count":73,"contexts":[{"tag":"span","text":"Skip to main content","top":-76,"property":"text"},{"tag":"path","text":"","top":-71,"property":"svg-stroke"},{"tag":"a","text":"Get started","top":75,"property":"control-background"}]} {"id":"color-15","hex":"#FFFFFF","alpha":0.2,"cssValue":"rgba(255, 255, 255, 0.2)","count":1,"contexts":[{"tag":"div","text":"","top":68,"property":"background"}]} {"id":"color-16","hex":"#E1E5E5","alpha":0.5019607843137255,"cssValue":"color(srgb 0.886275 0.901961 0.901961 / 0.5)","count":1,"contexts":[{"tag":"div","text":"","top":68,"property":"background"}]}

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Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.