# Uplimit Navbar — Section Design Reference

Schema: Design Details SECTION.md v3.2
Source: https://uplimit.com/
Website: Uplimit
Section ID: 14cc0ecc-2516-41dc-8723-484efcec5742
Design Details page: https://designdetails.io/sections/uplimit-com--home--navbar-14cc0ecc
Status: deterministic evidence captured; editorial AI review pending

## Purpose

This is a navbar section on the Home page. Use the attached crop and measured browser facts to reconstruct its composition. Do not infer unmeasured source values.

## Layout

1440×72px root; block

## Visual signature

minimal, soft, editorial, corporate, earthy-modern treatment at 1440×72px. The crop spans 0–72px of a 10445px page.

## Components

- Navigation Bar
- Hero
- Logo Strip
- Feature Card
- Comparison Table
- Testimonial Card
- Video Frame
- Primary Button
- Outline Button
- Footer
- Sticky Split Feature Scroll

## Evidence note

The geometry, typography, colors, media, and animation parameters below come from saved HTML/CSS/browser evidence when present. Website-level roles are supplied separately. Editorial section judgment remains pending unless the MCP resolves this source ID to a promoted canonical record.

## Build blueprint v3.2

### Purpose and classification

- Canonical type: navigation
- Source type: navbar
- Structure: 1440×72px root; block
- Layout: 1440×72px root; block
- Styles: minimal, soft, editorial, corporate, earthy-modern
- Components: Navigation Bar, Hero, Logo Strip, Feature Card, Comparison Table, Testimonial Card, Video Frame, Primary Button, Outline Button, Footer, Sticky Split Feature Scroll
- Purpose: navbar section from the Home page of Uplimit.
- Visual signature: rgb(250, 249, 245) with 1440×72px root; block. Inspect the crop for image and content hierarchy.
- Place on the page: 1 of 13, before Hero (`ab9c64ca-3f99-471e-8a70-5d193b3dc28c`)

### Crop and composition

- Crop: 1440×72px; aspect ratio 20:1
- Page bounds: 0–72px of 10445px
- Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

### Exact typography evidence

The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements.

```json
{
  "sectionScale": [
    {
      "role": "body/supporting copy",
      "family": "saans",
      "stack": "saans, \"saans Fallback\"",
      "size": "14px",
      "weight": "500",
      "lineHeight": "21px",
      "letterSpacing": "normal",
      "sample": "Try now",
      "element": "span",
      "occurrences": 3,
      "sourceId": "font-10"
    },
    {
      "role": "UI/supporting text",
      "family": "GeistSans",
      "stack": "GeistSans, Inter, Arial, sans-serif",
      "size": "14px",
      "weight": "500",
      "lineHeight": "21px",
      "letterSpacing": "normal",
      "sample": "Sign in",
      "element": "span",
      "occurrences": 5,
      "sourceId": "font-15"
    },
    {
      "role": "UI/supporting text",
      "family": "saans",
      "stack": "saans, \"saans Fallback\"",
      "size": "14px",
      "weight": "500",
      "lineHeight": "21px",
      "letterSpacing": "0.1px",
      "sample": "Customers",
      "element": "a",
      "occurrences": 3,
      "sourceId": "font-28"
    }
  ],
  "siteRoles": [
    {
      "role": "heading",
      "size": "48px",
      "family": "saans",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-2: computed CSS at 1440×1000; AI role: 48px 'saans' used for primary hero headlines and section titles.",
      "sampleId": "font-2",
      "confidence": 0.95,
      "lineHeight": "52px",
      "letterSpacing": "-1px"
    },
    {
      "role": "body",
      "size": "16px",
      "family": "saans",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-7: computed CSS at 1440×1000; AI role: 16px 'saans' used for standard body copy in feature cards.",
      "sampleId": "font-7",
      "confidence": 0.9,
      "lineHeight": "24px",
      "letterSpacing": "normal"
    },
    {
      "role": "mono",
      "size": "14px",
      "family": "saans",
      "source": "computed",
      "traits": "Regular",
      "weight": "400",
      "evidence": "font-20: computed CSS at 1440×1000; AI role: 14px uppercase 'saans' with 2px letter spacing used for step indicators.",
      "sampleId": "font-20",
      "confidence": 0.75,
      "lineHeight": "21px",
      "letterSpacing": "2px"
    }
  ]
}
```

### Contextual design review

```json
{
  "status": "client-review-required",
  "checks": {
    "hierarchy": "Does each eyebrow, label and text level add useful information or clarify a necessary decision?",
    "decoration": "Do borders, effects, motion and spacing explain grouping or express a specific idea?",
    "repetition": "Can repeated claims, descriptions or actions be removed without losing needed information?",
    "identity": "What visible relationship between this offer, actual copy, imagery, typography and space gives the composition a convincing identity? Name its contribution and losses; matching ingredients or sparse styling are insufficient.",
    "reference": "Does it retain the source's dominant explanatory effect, media role, type balance and quiet space, not just columns?"
  },
  "heroMedia": {
    "appliesWhen": "A hero relies on focal media. A reasoned no-image hero remains valid and is judged by its visible composition.",
    "plan": "Record the image/headline first impression, actual available asset and crop, source image contribution, replacement contribution and losses before studies.",
    "review": "Does the actual hero suggest an offer, audience and experience appropriate to the whole brief? Quiet copy space or a recognizable subject is insufficient. One activity may lead without depicting all offers; justify its emphasis and resolve misleading implications. Missing assets or uncertain essential effects remain unverified."
  },
  "optionMedia": {
    "appliesWhen": "A section uses imagery to help visitors distinguish choices.",
    "planPerChoice": [
      "visitor distinction",
      "observable image evidence",
      "available asset or unresolved dependency",
      "crop retaining the distinguishing detail"
    ],
    "review": "Inspect the actual images. Shared atmosphere, changed crops or matching cards do not establish choice-specific meaning. If that role fails, resolve assets, choose an executable alternative or record lost/unverified and reject. Text comparison can be valid; it preserves a different contribution."
  },
  "noteCheck": "Check editorial interpretations against the received image; retain conflicts and unknown states instead of inventing selection or image meaning.",
  "decision": "Judge brief fit and positive character separately from layout preservation. Compare actual renders/references; essential lost or unverified effects prevent proceed. Reject either or both weak directions after inspection.",
  "qualityCertified": false
}
```

### Typography preservation review

```json
{
  "beforeStudy": "Use the actual reference image and captured section values to describe what its typography contributes: letter proportions and width, weight and contrast, case, line breaks and text-block shape, scale, spacing and relationship to the image. Label visual observations separately from captured facts and unknowns.",
  "substitution": "Choose an available, permitted face for the brief. Explain any substitute by the source relationships it preserves and any deliberate change; a familiar family, a serif/sans category or a mood label alone is not a justification. Do not copy an unavailable proprietary font or ban a common family merely because it is common.",
  "finalCheck": "Compare the actual rendered headline and supporting type beside this reference at the intended viewport. Check the loaded face/fallback and visible proportions, weight, line breaks, scale, spacing, contrast and image balance. Revise or reject when an essential typographic contribution is lost or unverified; a layout match or a font name is not a typography pass.",
  "unknowns": [
    "Glyph proportions, optical weight, actual line breaks, text-block shape and type-to-image balance require inspection of the reference image.",
    "Actual rendered face, font availability/licensing and responsive typography are not verified by this response."
  ]
}
```

### Exact color evidence

The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate.

```json
{
  "sectionUsage": [
    {
      "value": "#FFFFFF",
      "cssValue": "rgb(255, 255, 255)",
      "alpha": 1,
      "appliedAs": [
        "control-background",
        "text"
      ],
      "occurrences": 28,
      "sourceId": "color-2"
    },
    {
      "value": "#FAF9F5",
      "cssValue": "rgb(250, 249, 245)",
      "alpha": 1,
      "appliedAs": [
        "background"
      ],
      "occurrences": 3,
      "sourceId": "color-3"
    },
    {
      "value": "#000000",
      "cssValue": "rgb(0, 0, 0)",
      "alpha": 1,
      "appliedAs": [
        "text",
        "control-background"
      ],
      "occurrences": 13,
      "sourceId": "color-8"
    },
    {
      "value": "#161616",
      "cssValue": "rgb(22, 22, 22)",
      "alpha": 1,
      "appliedAs": [
        "text",
        "control-background"
      ],
      "occurrences": 10,
      "sourceId": "color-15"
    }
  ],
  "functionalPalette": [
    {
      "hex": "#0F0E0E",
      "name": "text",
      "role": "text",
      "source": "computed",
      "evidence": "color-4: computed rgb(15, 14, 14); AI role: #0F0E0E used for high-contrast primary headings and text.",
      "sampleId": "color-4",
      "confidence": 0.95
    },
    {
      "hex": "#000000",
      "name": "primary action",
      "role": "primary-action",
      "source": "computed",
      "evidence": "color-8: computed rgb(0, 0, 0); AI role: #000000 used as the background color for primary CTA buttons.",
      "sampleId": "color-8",
      "confidence": 0.95
    },
    {
      "hex": "#FAF9F5",
      "name": "canvas",
      "role": "canvas",
      "source": "computed",
      "evidence": "color-3: computed rgb(250, 249, 245); AI role: #FAF9F5 used as the primary background color across most of the page.",
      "sampleId": "color-3",
      "confidence": 0.9
    },
    {
      "hex": "#FFFFFF",
      "name": "surface",
      "role": "surface",
      "source": "computed",
      "evidence": "color-2: computed rgb(255, 255, 255); AI role: #FFFFFF used for cards and elements resting on the canvas.",
      "sampleId": "color-2",
      "confidence": 0.9
    },
    {
      "hex": "#44413F",
      "name": "muted text",
      "role": "muted-text",
      "source": "computed",
      "evidence": "color-7: computed rgb(68, 65, 63); AI role: #44413F used for secondary body text to reduce contrast slightly.",
      "sampleId": "color-7",
      "confidence": 0.85
    }
  ]
}
```

### Design tokens

```json
{
  "radius": "Large border radii on cards (likely 16px-24px) and fully rounded pill shapes for buttons.",
  "density": "Low density, prioritizing whitespace and focus on single elements per viewport.",
  "evidence": "Observed from the DOM facts and visual screenshots showing large gaps, rounded cards, and pill buttons.",
  "borderStyle": "Very subtle, low-opacity solid borders (e.g., 1px solid rgba(0,0,0,0.05)) used to define edges without adding visual weight.",
  "buttonStyle": "Pill-shaped, either solid black with white text or white with a subtle border and black text.",
  "cornerStyle": "Soft and rounded, avoiding sharp edges.",
  "contentWidth": "Constrained central column for text readability, with some media elements breaking out wider.",
  "spacingRhythm": "Generous vertical spacing between sections, often exceeding 100px, with comfortable padding inside cards."
}
```

### Reconstruction specification

This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions.

- Root: 1440×72px; block; padding {"top":"0px","right":"0px","bottom":"0px","left":"0px"}; gap normal; background rgb(250, 249, 245); radius 0px.
- Observed gaps: 32px.
- Layout containers: 0; cards/surfaces: 0; media elements: 1; browser animations: 0.

#### Container, grid, and spacing

```json
{
  "viewport": {
    "width": 1440,
    "captureBounds": {
      "top": 0,
      "bottom": 72,
      "pageHeight": 10445
    }
  },
  "container": {
    "size": "1440×72px",
    "position": "x 0px, y 0px",
    "display": "block",
    "positionMode": "sticky",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": "not captured",
    "background": "rgb(250, 249, 245)",
    "radius": "0px",
    "border": "0px solid rgba(23, 23, 23, 0.12)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "observedGapsPx": [
      32
    ],
    "representativeContentWidthsPx": []
  },
  "columns": []
}
```

#### Cards and surfaces

```json
{
  "cards": [],
  "surfaces": {
    "radii": [
      "9999px"
    ],
    "borders": [],
    "shadows": [
      "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px, rgba(0, 0, 0, 0.04) 0px 2px 4px 0px"
    ]
  }
}
```

#### Media treatment

```json
[
  {
    "element": "img · h-7 w-[102px] -translate-y-[1px]",
    "size": "102×28px",
    "position": "x 104px, y 21px",
    "aspectRatio": 3.6,
    "objectFit": "fill",
    "objectPosition": "50% 50%",
    "radius": "0px",
    "overflow": "clip",
    "source": "https://uplimit.com/marketing/logo-alt.svg"
  }
]
```

#### Browser-exposed animation parameters

```json
[]
```

### Measured geometry, surfaces, media, and animation

These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values.

```json
{
  "schema": "little-details-section-measurements-v1",
  "source": "saved DOM/CSS element and animation maps",
  "capturedAt": "2026-11-10T07:01:01.784Z",
  "viewportWidth": 1440,
  "bounds": {
    "top": 0,
    "bottom": 72,
    "pageHeight": 10445
  },
  "root": {
    "id": "ld-11",
    "tag": "header",
    "role": null,
    "label": "CustomersBlogAboutSign inTry nowGet a DemoCustomersBlogAboutSign inTry nowGet a Demo",
    "rect": {
      "x": 0,
      "y": 0,
      "width": 1440,
      "height": 72
    },
    "display": "block",
    "position": "sticky",
    "padding": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "margin": {
      "top": "0px",
      "right": "0px",
      "bottom": "0px",
      "left": "0px"
    },
    "gap": "normal",
    "columns": null,
    "background": "rgb(250, 249, 245)",
    "radius": "0px",
    "border": "0px solid rgba(23, 23, 23, 0.12)",
    "shadow": "none",
    "overflow": "visible"
  },
  "spacing": {
    "gapsPx": [
      32
    ],
    "representativeContentWidthsPx": []
  },
  "columns": [],
  "cards": [],
  "surfaces": {
    "radii": [
      "9999px"
    ],
    "borders": [],
    "shadows": [
      "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px, rgba(0, 0, 0, 0.04) 0px 2px 4px 0px"
    ]
  },
  "media": [
    {
      "id": "ld-15",
      "tag": "img",
      "role": null,
      "label": "h-7 w-[102px] -translate-y-[1px]",
      "rect": {
        "x": 104,
        "y": 21,
        "width": 102,
        "height": 28
      },
      "aspectRatio": 3.6,
      "objectFit": "fill",
      "objectPosition": "50% 50%",
      "radius": "0px",
      "overflow": "clip",
      "media": {
        "src": "https://uplimit.com/marketing/logo-alt.svg",
        "naturalWidth": 123,
        "naturalHeight": 26,
        "alt": "Uplimit"
      }
    }
  ],
  "animations": [],
  "coverage": {
    "elementsInSection": 13,
    "cards": 0,
    "media": 1,
    "animations": 0
  },
  "limitations": [
    "Values describe the captured desktop viewport and may change at other breakpoints.",
    "Transforms, sticky layers, and virtualized content can make the inferred section root approximate.",
    "Animations include browser-exposed Web Animations API state; CSS or script motion that was inactive at capture time may be absent."
  ]
}
```

### Observed motion

No timestamped authored motion is attached. Use only restrained baseline transitions.

The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing.

### Responsive contract

- Measured viewport: 1440px wide.
- Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed.
- Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints.

### Structure versus visual skin

These categories describe evidence, not independent layers that can be swapped without changing the design. Study the complete reference system before adapting it.

- Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose.
- Adapt: brand colors, font family, copy, imagery, icons, decorative details.
- Rule: These compatibility categories are coupled: fonts, color and imagery can carry the layout's design logic. Preserve or purposefully replace their contribution while creating original branding, copy, assets, and implementation details.

### Adaptation and dependencies

- Effort: Not assessed
- What transfers: Documented hierarchy and composition
- Dependencies: None recorded
- Guidance: Adapt the pattern to the new product and content.

### Evidence readiness

- Coverage: 7/7
- Can build: Yes
- Missing facts: timestamped authored motion
- Warning: Buildable with adaptations for these unsupported facts: timestamped authored motion.

### Agent implementation prompt

Create an original navigation section inspired by the design evidence titled “Uplimit Navbar”.

Purpose: navbar section from the Home page of Uplimit.

Structure: 1440×72px root; block. Source layout label: 1440×72px root; block. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured.

Visual signature to preserve at the pattern level: rgb(250, 249, 245) with 1440×72px root; block. Inspect the crop for image and content hierarchy.

Components: Navigation Bar, Hero, Logo Strip, Feature Card, Comparison Table, Testimonial Card, Video Frame, Primary Button, Outline Button, Footer, Sticky Split Feature Scroll.

Style direction: minimal, soft, editorial, corporate, earthy-modern.

Observed crop: 1440×72px (20:1). Treat this as evidence of composition, not a mandatory output size.

Typography evidence: {"role":"heading","size":"48px","family":"saans","source":"computed","traits":"Regular","weight":"400","evidence":"font-2: computed CSS at 1440×1000; AI role: 48px 'saans' used for primary hero headlines and section titles.","sampleId":"font-2","confidence":0.95,"lineHeight":"52px","letterSpacing":"-1px"} {"role":"body","size":"16px","family":"saans","source":"computed","traits":"Regular","weight":"400","evidence":"font-7: computed CSS at 1440×1000; AI role: 16px 'saans' used for standard body copy in feature cards.","sampleId":"font-7","confidence":0.9,"lineHeight":"24px","letterSpacing":"normal"} {"role":"mono","size":"14px","family":"saans","source":"computed","traits":"Regular","weight":"400","evidence":"font-20: computed CSS at 1440×1000; AI role: 14px uppercase 'saans' with 2px letter spacing used for step indicators.","sampleId":"font-20","confidence":0.75,"lineHeight":"21px","letterSpacing":"2px"}

Color evidence: {"hex":"#0F0E0E","name":"text","role":"text","source":"computed","evidence":"color-4: computed rgb(15, 14, 14); AI role: #0F0E0E used for high-contrast primary headings and text.","sampleId":"color-4","confidence":0.95} {"hex":"#000000","name":"primary action","role":"primary-action","source":"computed","evidence":"color-8: computed rgb(0, 0, 0); AI role: #000000 used as the background color for primary CTA buttons.","sampleId":"color-8","confidence":0.95} {"hex":"#FAF9F5","name":"canvas","role":"canvas","source":"computed","evidence":"color-3: computed rgb(250, 249, 245); AI role: #FAF9F5 used as the primary background color across most of the page.","sampleId":"color-3","confidence":0.9} {"hex":"#FFFFFF","name":"surface","role":"surface","source":"computed","evidence":"color-2: computed rgb(255, 255, 255); AI role: #FFFFFF used for cards and elements resting on the canvas.","sampleId":"color-2","confidence":0.9} {"hex":"#44413F","name":"muted text","role":"muted-text","source":"computed","evidence":"color-7: computed rgb(68, 65, 63); AI role: #44413F used for secondary body text to reduce contrast slightly.","sampleId":"color-7","confidence":0.85}

Typography measured inside this section: {"id":"font-10","family":"saans","fontStack":"saans, \"saans Fallback\"","weight":"500","size":"14px","lineHeight":"21px","letterSpacing":"normal","traits":"Regular","count":3,"contexts":[{"tag":"span","text":"Try now","top":25,"property":"font"},{"tag":"span","text":"Get a Demo","top":25,"property":"font"},{"tag":"p","text":"Rebecca Scales & Mickey Baker","top":6192,"property":"font"}]} {"id":"font-15","family":"GeistSans","fontStack":"GeistSans, Inter, Arial, sans-serif","weight":"500","size":"14px","lineHeight":"21px","letterSpacing":"normal","traits":"Regular","count":5,"contexts":[{"tag":"span","text":"Sign in","top":27,"property":"font"},{"tag":"span","text":"Try now","top":1901,"property":"font"},{"tag":"span","text":"Try now","top":1901,"property":"font"}]} {"id":"font-28","family":"saans","fontStack":"saans, \"saans Fallback\"","weight":"500","size":"14px","lineHeight":"21px","letterSpacing":"0.1px","traits":"Regular","count":3,"contexts":[{"tag":"a","text":"Customers","top":26,"property":"font"},{"tag":"a","text":"Blog","top":26,"property":"font"},{"tag":"a","text":"About","top":26,"property":"font"}]}

Colors measured inside this section: {"id":"color-2","hex":"#FFFFFF","alpha":1,"cssValue":"rgb(255, 255, 255)","count":28,"contexts":[{"tag":"a","text":"Try now","top":22,"property":"control-background"},{"tag":"span","text":"Get a Demo","top":25,"property":"text"},{"tag":"a","text":"Get a Demo","top":328,"property":"text"}]} {"id":"color-3","hex":"#FAF9F5","alpha":1,"cssValue":"rgb(250, 249, 245)","count":3,"contexts":[{"tag":"div","text":"CustomersBlogAboutSign inTry nowGet a DemoCustomersBlogAboutSign inTry nowGet a DemoMake every emplo","top":0,"property":"background"},{"tag":"header","text":"CustomersBlogAboutSign inTry nowGet a DemoCustomersBlogAboutSign inTry nowGet a Demo","top":0,"property":"background"}]} {"id":"color-8","hex":"#000000","alpha":1,"cssValue":"rgb(0, 0, 0)","count":13,"contexts":[{"tag":"span","text":"Sign in","top":27,"property":"text"},{"tag":"a","text":"Try now","top":328,"property":"text"},{"tag":"a","text":"Get a Demo","top":328,"property":"control-background"}]} {"id":"color-15","hex":"#161616","alpha":1,"cssValue":"rgb(22, 22, 22)","count":10,"contexts":[{"tag":"a","text":"Customers","top":26,"property":"text"},{"tag":"a","text":"Get a Demo","top":22,"property":"control-background"},{"tag":"text","text":"Situation","top":663,"property":"text"}]}

Exact section measurements from the saved element map: root {"rect":{"x":0,"y":0,"width":1440,"height":72},"padding":{"top":"0px","right":"0px","bottom":"0px","left":"0px"},"gap":"normal","columns":null,"overflow":"visible"}; spacing {"gapsPx":[32],"representativeContentWidthsPx":[]}; surfaces {"radii":["9999px"],"borders":[],"shadows":["rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px, rgba(0, 0, 0, 0.04) 0px 2px 4px 0px"]}; media [{"tag":"img","rect":{"x":104,"y":21,"width":102,"height":28},"aspectRatio":3.6,"objectFit":"fill","objectPosition":"50% 50%","radius":"0px"}]

Do not invent signature motion. Use only restrained baseline transitions if the product needs them.

Transfer the documented hierarchy and composition rather than source copy or assets.

No explicit dependencies were recorded.

Adapt the pattern to the new product and content.

Study layout, typography, color, imagery and spacing as one coordinated source system. Record what creates its effect before producing a concept; preserve or purposefully replace each consequential relationship when adapting the business content and assets.

Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.