# Stacked UI Mockup Highlights Schema: Design Details SECTION.md v3.2 Website: Zero Source: https://zero.inc/ Source section IDs: gap-c70c04fa-6517-8682 Status: AI analysed; vocabulary promotion is automated ## Builder's note What makes it work: - Each feature pairs a short bold headline and muted paragraph with one large, realistic product mockup, so the claim and its proof sit side by side. - The mockups use believable content, like named companies, deals and trigger-action nodes, which makes the product feel real and credible. - A white surface on a soft grey canvas with a dark maroon-black text colour keeps the section calm, and an overlapping chat panel behind the dashboard adds depth. What a screenshot can't show: - The recording shows the two mockups appearing at about 21–23s and 24–25s, but not what animates, so any fade, scale or parallax is unknown. - No font sizes, letter spacing or section padding were measured. Borrow: Back each claim with a believable, content-rich product screen placed beside its headline, and alternate sides to keep the scroll rhythm moving. Leave alone: Do not copy the geometric sans and mono pairing, the maroon-black and grey palette, the corner dot and gradient accents, or the specific CRM and chat mockup content. ## Classification - Type: feature-card - Layout: A vertical stack of feature highlights, each with text on one side and a large application mockup on the other. - Styles: minimal, corporate - Confidence: 90% ## Purpose and structure A sequence of two large UI mockups detailing activity graphs and workflow builders. Visual signature: Alternating layouts of high-fidelity interfaces showing a line chart for customer growth and a flowchart for automations. ## Components - heading - ui-mockup - line-chart - workflow-builder ## Typography - Display: geomanist — 60px 700 - Heading: geomanist — 48px 700 - Body: Geist — 18.4px 400 - Mono: Geist — 13px 400 ## Functional palette - Surface: surface #FFFFFF - Text: text #2E0000 - Primary-Action: primary action #2E0000 - Canvas: canvas #ECE9EA - Muted-Text: muted text #646464 - Border: border #F0F0F0 ## Motion evidence - 21.0–23.0s — Displays a detailed view of a customer account mockup with activity graphs. (90% confidence) - 24.0–25.0s — Displays a workflow builder interface showing an automated process. (90% confidence) ## Section quality Overall: 60.41/100 (Good) Scored coverage: 85% - Typography: 62 — Large bold geomanist headlines with tight negative letter-spacing create strong hierarchy against muted body copy and dense mono UI text; pairing is clean but a fairly standard SaaS heading/body/mono system without distinctive typographic invention. Next tier: Needs a more idiosyncratic type treatment or scale contrast beyond the expected big-headline-plus-paragraph pattern to move into strong/memorable territory. - Composition: 65 — Alternating text-left/mockup-right (and overlapping cropped panels like the AI chat sidebar bleeding into the activity dashboard) gives layered depth and a sense of a living product behind the fold; the decorative dot/gradient corner accents add some visual interest, but the stacked two-block pattern is a common SaaS feature-list structure. Next tier: Would need a more unexpected spatial relationship between the two mockups and text blocks, or a unifying compositional device across both instances, rather than repeating the same left-text/right-visual formula twice. - Motion: inconclusive — Gemini's motion_moments only describe mockups appearing at two timestamps without specifying what visibly animates (fade, scale, parallax, cursor movement), so no motion craft can be judged. Next tier: Need concrete timestamped descriptions of how the mockups enter/transition (e.g., reveal direction, easing cues, parallax between layers) to assess motion quality. - Content: 60 — The mockups are purpose-built, realistic product screens (activity graph with named companies/deals, workflow builder with trigger-action nodes) that directly substantiate the adjacent claims, giving credible product-content integration. Next tier: Content is informative but conventional dashboard/flow-chart imagery; reaching strong tier would require content staging that reveals data or interactions in a way that feels authored for this section rather than generic app screenshots. - Originality: 55 — The overlapping-panel reveal of a secondary AI chat interface peeking from behind the primary dashboard is a mildly distinctive touch, but the overall alternating mockup-plus-copy format is a well-worn B2B SaaS pattern seen across countless product sites. Next tier: Needs a structural or interaction idea that is not substitutable with any other SaaS feature section — e.g., a unique data visualization style or layout logic unlike the standard two-column feature block. - Adaptability: 58 — The text/mockup alternating skeleton and heading-paragraph-tag components are clearly separable from the specific SaaS content, and the color tokens/typography are well documented as reusable, but the mockups themselves rely on bespoke product UI content that can't be trivially reskinned. Next tier: Mockup content is tightly coupled to this specific product; broader reuse would require abstracting the dashboard/workflow visuals into generic placeholder components. Strengths: - Clear alternating layout pairs narrative copy directly with concrete product evidence - Layered/overlapping mockup panels (chat sidebar peeking behind dashboard) add a touch of depth - Consistent token use (pill buttons, rounded panel corners, muted palette) keeps the section visually coherent with the rest of the site Weaknesses: - Format is a standard two-column text-plus-screenshot SaaS feature block repeated twice - Motion cannot be verified from the supplied timestamps - Originality is limited; the mockups, while well-crafted, don't introduce a distinct interaction or layout idea Why it does not reach the next tier: The section executes a familiar SaaS feature-highlight pattern competently with decent typographic hierarchy and layered mockups, but lacks a structural or visual idea distinctive enough to be memorable or hard to substitute with any other product marketing page. ## Adaptation guidance - Effort: Medium - Guidance: Reuse the text-left/mockup-right alternating structure and heading/paragraph typography scale for other feature narratives, but replace the embedded product screenshots with generic or illustrative mockups and rebuild the overlapping panel effect with placeholder cards rather than real UI data. What transfers: - Alternating text/mockup layout skeleton - Heading tag + large headline + paragraph content block structure - Rounded-panel UI mockup container styling and color tokens Dependencies: - Specific product mockup content (activity graph, workflow builder) tied to this product - Overlapping chat panel treatment depends on having a secondary floating UI element to layer ## Living vocabulary - No reusable vocabulary candidates were supported by this section. Only terms with status `active` enter the public taxonomy. Deferred and proposed terms remain available to later AI passes; rejected terms remain as provenance so they are not repeatedly reinvented. ## Provenance and limitations - Section boundaries and naming: Gemini Pro visual observation - Motion observations: Gemini Pro direct-video analysis - Quality judgment: Claude - Exact design facts: browser/CSS extraction at website scope - Rubric: Design Details section rubric 3.2 (Typography 20%, Composition 20%, Motion 15%, Content 15%, Originality 15%, Adaptability 15%) - Motion axis not scored due to lack of specific visible-change descriptions from Gemini - Exact mockup interaction behavior and transition timing unknown without video verification - Assessment relies on single static crop so cannot confirm alternating pattern beyond two instances shown ## Usage guidance Use this section as design evidence. Create an original implementation; do not reproduce the source copy, assets, or proprietary composition exactly. ## Build blueprint v3.2 ### Purpose and classification - Canonical type: features - Source type: feature-card - Structure: A vertical stack of feature highlights, each with text on one side and a large application mockup on the other. - Layout: A vertical stack of feature highlights, each with text on one side and a large application mockup on the other. - Styles: minimal, corporate - Components: heading, ui-mockup, line-chart, workflow-builder - Purpose: A sequence of two large UI mockups detailing activity graphs and workflow builders. - Visual signature: Alternating layouts of high-fidelity interfaces showing a line chart for customer growth and a flowchart for automations. - Place on the page: 10 of 14, after Product UI (`zero-inc:ui_mockup_close`), before Testimonials (`zero-inc:video_testimonials`) ### Crop and composition - Deterministic crop dimensions are unavailable. - Guidance: Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured. ### Exact typography evidence The sectionScale values were measured inside this crop. The siteRoles values explain how those faces function across the source website; they must not replace section measurements. ```json { "sectionScale": [], "siteRoles": [ { "role": "display", "size": "60px", "family": "geomanist", "source": "computed", "traits": "Regular", "weight": "700", "evidence": "font-4: computed CSS at 1440×1000; AI role: Geomanist 700 at 60px, used for the largest section heading.", "sampleId": "font-4", "confidence": 0.95, "lineHeight": "58.8px", "letterSpacing": "-2.1px" }, { "role": "heading", "size": "48px", "family": "geomanist", "source": "computed", "traits": "Regular", "weight": "700", "evidence": "font-1: computed CSS at 1440×1000; AI role: Geomanist 700 at 48px, used extensively for primary section headings.", "sampleId": "font-1", "confidence": 0.95, "lineHeight": "50.4px", "letterSpacing": "-1.2px" }, { "role": "body", "size": "18.4px", "family": "Geist", "source": "computed", "traits": "Regular", "weight": "400", "evidence": "font-12: computed CSS at 1440×1000; AI role: Geist 400 at 18.4px, used for legible, mid-sized descriptive paragraphs.", "sampleId": "font-12", "confidence": 0.9, "lineHeight": "27.6px", "letterSpacing": "normal" }, { "role": "mono", "size": "13px", "family": "Geist", "source": "computed", "traits": "Regular", "weight": "400", "evidence": "font-7: computed CSS at 1440×1000; AI role: Geist 400 at 13px, used frequently within the dense product UI mockups.", "sampleId": "font-7", "confidence": 0.85, "lineHeight": "18.9px", "letterSpacing": "normal" } ] } ``` ### Exact color evidence The section samples record where each computed value was used. Functional roles come from the website-level classifier and remain separate. ```json { "sectionUsage": [], "functionalPalette": [ { "hex": "#FFFFFF", "name": "surface", "role": "surface", "source": "computed", "evidence": "color-1: computed rgb(255, 255, 255); AI role: #FFFFFF used for floating product cards, navigation, and UI panel backgrounds.", "sampleId": "color-1", "confidence": 0.95 }, { "hex": "#2E0000", "name": "text", "role": "text", "source": "computed", "evidence": "color-11: computed rgb(46, 0, 0); AI role: #2E0000 (deep red/brown) used for main headings and strong contrast text.", "sampleId": "color-11", "confidence": 0.9 }, { "hex": "#2E0000", "name": "primary action", "role": "primary-action", "source": "computed", "evidence": "color-11: computed rgb(46, 0, 0); AI role: #2E0000 also serves as the background color for solid primary buttons like 'Start for free'.", "sampleId": "color-11", "confidence": 0.9 }, { "hex": "#ECE9EA", "name": "canvas", "role": "canvas", "source": "computed", "evidence": "color-2: computed rgb(236, 233, 234); AI role: #ECE9EA used as a soft, warm gray background for upper sections of the page.", "sampleId": "color-2", "confidence": 0.85 }, { "hex": "#646464", "name": "muted text", "role": "muted-text", "source": "computed", "evidence": "color-10: computed rgb(100, 100, 100); AI role: #646464 used for secondary information and text within the UI mockups.", "sampleId": "color-10", "confidence": 0.85 }, { "hex": "#F0F0F0", "name": "border", "role": "border", "source": "computed", "evidence": "color-9: computed rgb(240, 240, 240); AI role: #F0F0F0 used for subtle borders around inputs and UI panels.", "sampleId": "color-9", "confidence": 0.8 } ] } ``` ### Design tokens ```json { "radius": "Primary buttons use full border-radius (pill shape). Product UI panels use approximately 12px-16px border-radius.", "density": "The overall marketing page has a relaxed density with large typographic blocks. Conversely, the embedded product mockups exhibit high information density, typical of a B2B SaaS tool.", "evidence": "Observations derived from button shapes in the nav, heading spacing, and the layout of the UI cards presented.", "borderStyle": "Mostly borderless design for marketing components, relying on shadows. Subtle, 1px solid borders (light gray) are used within the UI mockups to separate data rows and panes.", "buttonStyle": "Primary actions are solid dark reddish-brown (#2E0000) with white text, pill-shaped. Secondary actions are often pill-shaped outlines or ghost buttons with light hover states.", "cornerStyle": "Consistent rounded corners. Sharp corners are avoided. UI elements have moderate rounding, while buttons and chips are fully pill-shaped.", "contentWidth": "Main container appears wide but constrained, likely around 1200px max-width, allowing UI mockups to break out or stretch across the viewport slightly.", "spacingRhythm": "Generous vertical rhythm between major marketing sections (likely 120px+). Internal spacing within UI mockups is tight and structured to mimic complex software." } ``` ### Reconstruction specification This is the implementation contract for the captured desktop viewport. Prefer section-specific facts here over general website descriptions. - Root container was not deterministically isolated. - Layout containers: 0; cards/surfaces: 0; media elements: 0; browser animations: 0. #### Container, grid, and spacing ```json { "viewport": { "width": null, "captureBounds": null }, "container": null, "spacing": { "observedGapsPx": [], "representativeContentWidthsPx": [] }, "columns": [] } ``` #### Cards and surfaces ```json { "cards": [], "surfaces": null } ``` #### Media treatment ```json [] ``` #### Browser-exposed animation parameters ```json [] ``` ### Measured geometry, surfaces, media, and animation These raw values come from the saved element map and computed styles. Empty arrays mean the fact was not captured; they are not permission to invent source values. ```json null ``` ### Observed motion 1. **observed sequence** — Displays a detailed view of a customer account mockup with activity graphs. (21s–23s; 90% confidence). Recreate the interaction principle with project-appropriate timing and easing; the evidence does not guarantee source easing values. 2. **observed sequence** — Displays a workflow builder interface showing an automated process. (24s–25s; 90% confidence). Recreate the interaction principle with project-appropriate timing and easing; the evidence does not guarantee source easing values. The browser animation records above are deterministic parameters captured from active browser animations. The timestamped observations describe what Gemini saw in the video. Treat them as complementary evidence. When either source is empty or they conflict, state the uncertainty instead of inventing timing or easing. ### Responsive contract - Measured viewport: unknownpx wide. - Mobile/tablet values: not measured by this section evidence unless a separate capture is explicitly listed. - Preserve hierarchy and sequence; collapse simultaneous columns only where needed, maintain media aspect ratios, and verify touch targets and text wrapping at target breakpoints. ### Structure versus visual skin - Preserve: content hierarchy, layout relationships, section rhythm, interaction purpose. - Adapt: brand colors, font family, copy, imagery, icons, decorative details. - Rule: Preserve the observed design logic while creating original branding, copy, assets, and implementation details. ### Adaptation and dependencies - Effort: medium - What transfers: Alternating text/mockup layout skeleton; Heading tag + large headline + paragraph content block structure; Rounded-panel UI mockup container styling and color tokens - Dependencies: Specific product mockup content (activity graph, workflow builder) tied to this product; Overlapping chat panel treatment depends on having a secondary floating UI element to layer - Guidance: Reuse the text-left/mockup-right alternating structure and heading/paragraph typography scale for other feature narratives, but replace the embedded product screenshots with generic or illustrative mockups and rebuild the overlapping panel effect with placeholder cards rather than real UI data. ### Evidence readiness - Coverage: 4/7 - Can build: Yes - Missing facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters - Warning: Buildable with adaptations for these unsupported facts: section-specific computed typography and color samples; section-level geometry, surfaces, media treatment, and animation parameters. ### Agent implementation prompt Create an original features section inspired by the design evidence titled “Stacked UI Mockup Highlights”. Purpose: A sequence of two large UI mockups detailing activity graphs and workflow builders. Structure: A vertical stack of feature highlights, each with text on one side and a large application mockup on the other.. Source layout label: A vertical stack of feature highlights, each with text on one side and a large application mockup on the other.. Preserve the documented hierarchy and relationships; exact measurements were not deterministically captured. Visual signature to preserve at the pattern level: Alternating layouts of high-fidelity interfaces showing a line chart for customer growth and a flowchart for automations. Components: heading, ui-mockup, line-chart, workflow-builder. Style direction: minimal, corporate. No deterministic crop dimensions were attached. Typography evidence: {"role":"display","size":"60px","family":"geomanist","source":"computed","traits":"Regular","weight":"700","evidence":"font-4: computed CSS at 1440×1000; AI role: Geomanist 700 at 60px, used for the largest section heading.","sampleId":"font-4","confidence":0.95,"lineHeight":"58.8px","letterSpacing":"-2.1px"} {"role":"heading","size":"48px","family":"geomanist","source":"computed","traits":"Regular","weight":"700","evidence":"font-1: computed CSS at 1440×1000; AI role: Geomanist 700 at 48px, used extensively for primary section headings.","sampleId":"font-1","confidence":0.95,"lineHeight":"50.4px","letterSpacing":"-1.2px"} {"role":"body","size":"18.4px","family":"Geist","source":"computed","traits":"Regular","weight":"400","evidence":"font-12: computed CSS at 1440×1000; AI role: Geist 400 at 18.4px, used for legible, mid-sized descriptive paragraphs.","sampleId":"font-12","confidence":0.9,"lineHeight":"27.6px","letterSpacing":"normal"} {"role":"mono","size":"13px","family":"Geist","source":"computed","traits":"Regular","weight":"400","evidence":"font-7: computed CSS at 1440×1000; AI role: Geist 400 at 13px, used frequently within the dense product UI mockups.","sampleId":"font-7","confidence":0.85,"lineHeight":"18.9px","letterSpacing":"normal"} Color evidence: {"hex":"#FFFFFF","name":"surface","role":"surface","source":"computed","evidence":"color-1: computed rgb(255, 255, 255); AI role: #FFFFFF used for floating product cards, navigation, and UI panel backgrounds.","sampleId":"color-1","confidence":0.95} {"hex":"#2E0000","name":"text","role":"text","source":"computed","evidence":"color-11: computed rgb(46, 0, 0); AI role: #2E0000 (deep red/brown) used for main headings and strong contrast text.","sampleId":"color-11","confidence":0.9} {"hex":"#2E0000","name":"primary action","role":"primary-action","source":"computed","evidence":"color-11: computed rgb(46, 0, 0); AI role: #2E0000 also serves as the background color for solid primary buttons like 'Start for free'.","sampleId":"color-11","confidence":0.9} {"hex":"#ECE9EA","name":"canvas","role":"canvas","source":"computed","evidence":"color-2: computed rgb(236, 233, 234); AI role: #ECE9EA used as a soft, warm gray background for upper sections of the page.","sampleId":"color-2","confidence":0.85} {"hex":"#646464","name":"muted text","role":"muted-text","source":"computed","evidence":"color-10: computed rgb(100, 100, 100); AI role: #646464 used for secondary information and text within the UI mockups.","sampleId":"color-10","confidence":0.85} {"hex":"#F0F0F0","name":"border","role":"border","source":"computed","evidence":"color-9: computed rgb(240, 240, 240); AI role: #F0F0F0 used for subtle borders around inputs and UI panels.","sampleId":"color-9","confidence":0.8} No section-bounded typography samples were measured. No section-bounded color samples were measured. No saved element-map measurements were available; do not invent exact source spacing, card, media, or animation values. Motion evidence: observed sequence: Displays a detailed view of a customer account mockup with activity graphs. (90% confidence) observed sequence: Displays a workflow builder interface showing an automated process. (90% confidence) Transfer these principles: Alternating text/mockup layout skeleton; Heading tag + large headline + paragraph content block structure; Rounded-panel UI mockup container styling and color tokens. Dependencies: Specific product mockup content (activity graph, workflow builder) tied to this product; Overlapping chat panel treatment depends on having a secondary floating UI element to layer. Adaptation guidance: Reuse the text-left/mockup-right alternating structure and heading/paragraph typography scale for other feature narratives, but replace the embedded product screenshots with generic or illustrative mockups and rebuild the overlapping panel effect with placeholder cards rather than real UI data. Use new copy, imagery, branding, and implementation details. Do not reproduce the source website or its proprietary assets.